Digital & Dirt
01:33:38 · Anthony Scaramucci, Ian Dallimore, David Sable
[01:33:38] S4: Right. Well, we have a hard time doing that now. You got certain politicians that won't admit that they're wrong or they take you in a direction that's not working, but they double down on it. One of the things that we did, one of my big catastrophic decisions, we went to war in Afghanistan and Iraq and we cut taxes. So we had this huge expectation, this huge anticipation that we were going to be out of those wars in a few months. And so we cut the taxes. We ended up putting $8,000,000,000,000 on our credit card. You know, that's 20% of our national debt was spent in Iraq and Afghanistan. Yep. Wow. Just imagine what our bridges, roads, and tunnels, and airports could look like if we spent that money here in The United States. [01:34:25] S0: Yeah. And it's such a powerful statement because as we continue to grow as humans, we want that authenticity that you spoke about and that trust. And that trust comes from, hey, look, we messed up here, but how do we pivot and make this right? Shifting gears again, you were yourself and you've been around plenty of people that walk into the room and they kind of command attention. Right? So what is that trait? We have a lot of listeners that are in the tech advertising world, some a lot younger walking into the room. Maybe it's something you experienced as a child. Like I teach my boys specifically, walk in, shake a hand, look at eye contact, look sharp wherever you go, that sort of thing. But what is that about when someone walks in a room and everyone just kind of [01:35:05] S9: stops and pauses?
01:35:05 · David Sable, Anthony Scaramucci
[01:35:05] S9: stops and pauses? [01:35:06] S4: Well, you know, it's a great question. I don't have the perfect answer to it, but I think people like people who have some familiarity to them. We don't know each other, but I'm sure there's a lot that you and I have in common with each other. And I'll come into the room and treat you with respect like you were one of my best friends from thirty years ago. And I think if you do that with people, they warm up to you pretty quickly. Like, okay, this guy is not full of himself. He doesn't think he's more important than me. He doesn't think he's better than me. He's not being pedantic, trying to talk down to me based on his education versus mine and that sort of And I think that there's a natural magnetism to people who are not judging. There's a phenomenal line from Winston Churchill. And what I love about it the most, he didn't live by it. No. Okay. But you you don't have some people say, do as I say, don't do as I do. Churchill said that the best among us choose not to judge human frailty so harshly. And then the additional sentence was, Of course, that wouldn't be me because he used to judge people. But my point is when you don't judge other people and you're warm, I think you can magnetize people. I think that's where a lot of charisma comes from.
01:36:31 · Ian Dallimore, Anthony Scaramucci, David Sable
[01:36:31] S0: Yeah. So last question here. So what's one piece of advice that you would give to people? You've been successful throughout your entire career regardless of setbacks, but most people would sign up for your career and say, Yes, I'll take that path. But someone thinking about taking a big swing at something, even when it may not work. So almost taking a gamble on a career, not being complacent in what they're doing. [01:36:52] S4: Well, I think it's showing up. I think that's the number one thing. Woody Allen said this, know he's a disgrace guy now, but he said that 90%, 80% of life is just showing up. When you have a setback or something goes badly, don't cower in the corner, get up, dust yourself off and show up. I think the biggest thing that we have to do in life, and I got raised Catholic, just hear me out for a second. [01:37:16] S0: Yeah, same. [01:37:16] S4: We get taught the redemption. We get taught forgiveness and we have to forgive other people. What about forgiving yourself? And so I've had so many different things that I've done in my life that I regret, but I don't have a millstone of regret on my neck. And I don't wake up in the morning and say, okay, geez, I did something really stupid ten years ago. Let me kick myself in the pants today. [01:37:36] S9: You got
01:37:36 · David Sable, Anthony Scaramucci, Ian Dallimore, Jim Norton
[01:37:36] S9: You got [01:37:37] S4: to take that millstone of regret off in life and drop it and leave it behind And I think that is the biggest lesson. I think that is the biggest piece of advice I can give anybody. You're just a human being. You're on the trail. We're all going to experience things differently, but there are some things we have in common. We're going to experience the death of loved ones, the rises and failures of things in our lives, the trials and tribulations. So be kind. That's the number one message. [01:38:04] S0: I love that. This has been so great for me because understanding, you made two key points that very minor, but walking into the room and treating others as if they're the most important person in the room, love that. That's huge. And then one decision doesn't define you. One decision, a mistake doesn't, one successful thing doesn't define By [01:38:23] S4: the way, it may define you to others. Sure. What other people think of you [01:38:27] S6: is none of your business. Probably. [01:38:28] S9: Know I mean? Just let it go, you know? [01:38:29] S0: Yeah. Well, I appreciate this conversation. For our listeners, go out and purchase Anthony's book. Mine actually showed up as I was flying up here to New York. All the Wrong Moves, How Three catastrophic decisions led to the rise of Trump. Thank you. I appreciate it, my friend. Thank you. Alright, guys. Coming straight off the stage, David Sable, vice chairman of Stagwell, former CEO of B and R. Good to see you. [01:38:56] S9: Good to see you. Thanks for having me.
01:38:56 · David Sable, Ian Dallimore, Raj Lala, Craig Brommers, Barry Frey
[01:38:56] S9: Good to see you. Thanks for having me. [01:38:58] S0: Yeah. Great job. You you just came off the stage with Craig. [01:39:01] S9: Yeah. It's always easier with Craig Brommers, CMO of American Eagle. I guess we we do... Like, we're... We got like a tag team active going, so it's good. [01:39:09] S0: Yeah. I feel like you guys should start your own podcast and just talk about random topics all the time. I loved it. So you just walked walked off stage. What's the one thing you hope people take away from that conversation? [01:39:20] S9: I I hope that they get that marketing is a real art. It's great to talk about. It's just great to talk about all the tech. It's important, all the data. It's important, all the optimization, because we do all [01:39:35] S8: of that. [01:39:35] S9: That's sort of obvious. Price of entry. But you got to think about the art. And the art is understanding who your customer really is. It's the insight. It's not enough just to look at purchase data and say, Oh my God, look what they bought. Because that just tells you what they bought five seconds ago or five days ago or five years [01:39:55] S7: ago or [01:39:56] S9: whatever. Critical thing is to understand who they really are. I think what you heard on stage was that Gen Z is not who you think they are. [01:40:05] S1: Yeah. You know, when
01:40:05 · Barry Frey, David Sable, Ian Dallimore
[01:40:05] S1: Yeah. You know, when [01:40:05] S9: Craig mentioned the study that was just done and that one of the top three most important levers for Gen Z is a store experience in a mall. I asked the audience, how many of you would have said that? Not 2% of the audience put their hand in. Yeah. So I think that we live we live in a world where people just assume because the pundits tell us that digital is everything. There's nothing else. Right. And my mantra is digital is everything, but not everything is digital. There you go. [01:40:34] S0: Yeah. And it's... I love that you said that. There's a misconception and not saying data is bad, but sometimes a human... I always thought that the idea of using too much data to determine when and where to buy next. Look, this is coming from someone that works for the oldest out of home company in The US at Lamar. It's almost like a cop out, right? Because it's like your job as an agency or as a brand is to persuade me to take an action. And if you do so in a very curious way, and you know, the old school thought that you delight and surprise people, then your data can be all the greatest data in the world and you can just miss that consumer completely. [01:41:13] S9: Oh, for sure. You know, I'll tell you what I what I always say. Nobody, nothing, all the optimization, all the retargeting in the world is ever gonna get you to buy those purple pants with the little embroidered pink whales. [01:41:29] S0: Mhmm.