Digital & Dirt
00:06:17 · Ian Dallimore
[00:06:17] S0: Yeah. And this year's theme, as you've kind of spoken, it makes sense because the next question is, the theme this year is around real connections. And there's so many different ways to play on words because I know the way your mind thinks, you know, it's technology, real connections. But ultimately, at the end of the day, I was having a conversation last night at dinner with Jim Norton at OUTFRONT and I said, you know what's beautiful about this industry is two giants are able to sit next to each other and have a true meaningful conversation connection. That's that's the theme today is around real connecting and connecting
00:06:50 · Barry Frey
[00:06:50] S1: as humans and our medium connects so well to you tonight. I just love that. If I could make an editorial comment, mean, you and Jim Norton are the future of this business. You're both smart. You're both personal. You have a really key sense of sales and marketing and of digital and of all media. So I just look forward to the two of you thriving and just growing in your roles because, you know, without Fronting Lamar having two amazing leaders like you, you folks are to be running the world, I think very soon. And I'm very excited for that because you're both really good folks. You know the way I operate. You know, if you're a good person, I love you. If you do anything nasty or dark, you're out of... Yeah. We've kicked people out of the association if they've done anything underhanded. Right. Because I believe in treating people right, which I know all of you do actually, Lamar. And I sleep at nights. I do the right thing. And this is really important to me as well as getting to know people, growing people and growing passions as as we detail. So real connections is a theme that we always open with a kind of a funny tech that I was in a three d spaceship one year. Still my time. I go one year. I was on top of the Paramount Building, which as of last week is a sky dense building. But this year, because it's about real connections, as you so aptly described, I had a wonderful poet. He's a Emmy nominated poet. They talked about us connecting. And that's how we grow together. It's what I do every day. So it makes me personally very happy to see how you bonded with your other large competitor because at the end of the day, we all grow together once again, personally, professionally as a sector. And we all have to tell the story of the power of the sector together.
00:08:29 · Ian Dallimore, Barry Frey
[00:08:29] S0: And to add to that, you know, beyond just the large format companies, Lamar OUTFRONT and others, but also the long tail of your members and, you know, from the programmatic standpoint, it makes this industry stronger, especially from programmatic, but just all screens. And what I love about the DPAA and what's going to go down here today is truly that. It's a publicly traded company shaking hands with a young startup that has place based screens that is equally as powerful in a consumer journey as others. That's where I love that you kind of marry the two together. [00:09:02] S1: And so, Barry, in many ways, because it's deeply connects so many of the companies we have introduced to each other, bought the other companies or they subsume them. Or they've done investments with them. And that's what we love to do by connecting. We're fueling the industry every which way because we're getting people to understand and trust each other and do financial equations, too. [00:09:24] S0: Yeah. So last question, as we kind of wrap, because I know you got to hit on stage and kick this thing off. AI is a conversation that is prominent in everything that we do in the ad space. But it's interesting, right? Because as much as AI is prominent and will help us automate, help data, help us better storytell, the physical and shared experiences and culturally relevant moments become the most iconic thing in the world. And lo and behold, there's digital out of home and video out of home everywhere just kind of seamlessly a part of it.
00:09:24 · Ian Dallimore, Barry Frey, Alex Grieves
[00:09:24] S0: Yeah. So last question, as we kind of wrap, because I know you got to hit on stage and kick this thing off. AI is a conversation that is prominent in everything that we do in the ad space. But it's interesting, right? Because as much as AI is prominent and will help us automate, help data, help us better storytell, the physical and shared experiences and culturally relevant moments become the most iconic thing in the world. And lo and behold, there's digital out of home and video out of home everywhere just kind of seamlessly a part of it. [00:09:55] S1: So true. I'm going to speak in my opening speech about how I was so lucky to attend the amazing game four of the New York Knicks in this 2026 championship, where they came back from 29 points, the largest comeback ever. Just that experience of connecting with people, connecting with screens there, connecting in this human experience was incredible, as Francois would say. So yes, that's the importance of why we're here to connect, to grow. And I'm just so glad, Ian, that you're always part of [00:10:26] S2: it. [00:10:27] S0: Yeah. It's a fun time. And I like to call that the Nick effect that has now put brands and agencies on notice that, hey, I need to be ready at any given moment. And it can be the largest events like a FIFA or the Knicks all the way down to a [00:10:39] S1: college I'm gonna have you write an editorial for our publication, which is IRL Today, in Real Life Today, the Knick effect. [00:10:46] S0: I love it.
00:10:46 · Ian Dallimore, Barry Frey, Katie Burwell, Anthony Scaramucci
[00:10:46] S0: I love it. [00:10:47] S1: I love that. And, you know, once you say it, it's gonna have a knock on effect. Yeah. But, maybe we should end it there. [00:10:53] S0: I love it. Well, look, Barry, I'm gonna let you go hop on stage. I'm very blessed to be your friend and everything that you do. I've always loved getting that moment to spend right before you always kick off each year. And this one, this one may [00:11:04] S1: be the best one yet, Barry. Thank you so much, Ian. You're a special guy. We so appreciate the bar and the good [00:11:10] S0: news for me. I love it. Thank you, my friend. Alright. My good friend. Partnerships at AdQuick. Katie Burwell, good to see you. [00:11:23] S3: Good to see you too, Ian. [00:11:24] S4: So nice to have you on the podcast. [00:11:26] S3: My pleasure. I'm excited. [00:11:27] S0: So we're here at the DPAA. So morning session just started, so you haven't heard a lot of content. But what's one thing that you're excited about hearing about today and taking back to your team?
00:11:27 · Ian Dallimore, Katie Burwell
[00:11:27] S0: So we're here at the DPAA. So morning session just started, so you haven't heard a lot of content. But what's one thing that you're excited about hearing about today and taking back to your team? [00:11:38] S3: Yeah. I'm excited about hearing how different companies are growing in the digital space. Even in the the opening remarks with everyone reporting double digit growth in digital out of home, I think that's such a huge story to carry us into 2027 and beyond. So I'm excited to hear how that's happening, who that's happening with, what sort of tech is sort of fueling that, obviously, as a technology platform. I think AI is gonna be a big part of the conversation today. So how people are talking about that, thinking about that for their businesses, for their clients. Yeah. I think that's gonna be a big topic of conversation. [00:12:15] S0: Yeah. And you guys came into the industry not too not too long ago, right, for the age of the industry, Lamar being a 125 year old company. But you guys are constantly innovating. And I'm heard, I've been told that today a big announcement's gonna be made AdQuick, which we're excited about. So in that same light, what is... What's changing the fastest that clients are starting to demand from AdQuick? And some of them may be like unrealistic, but knowing you for as long as I've known you, like, you're like a go getter and you're like, we'll figure this out and make it happen. But what is that one thing?