Digital & Dirt
01:48:25 · Ian Dallimore, David Sable
[01:48:25] S0: It's different [01:48:26] S9: than wearables. It's real. It's here. It's powerful. We talked about it on stage. I said, well, we've got to get over the self consciousness about it in creative. And so, you know, the example I always like to use is you don't believe... And again, I could be totally wrong, but I don't think that the dragons in Game of Thrones are real. Right. But there's no caveat that says, These are created by CGI. Right. You watch it, you love it, [01:48:52] S0: So [01:48:52] S9: you know it's we to lose the self conscious. I'll just tell you very quickly. I believe that creativity is always going to be driven by what I call the Da Vinci effect. Right? And it's really simple. If you've ever been to see the Last Supper in Milan, you walk into the room, to the left is a big fresco done by Giovanni, somebody rather was Frey's last name, who was the number one fresco painter in Milan. The patron who paid for him, paid for him because he was the best. Everybody knew him. And if you look at it today, it's still bright. It's still beautiful. It's big. Christ in the middle on the cross with halo. Lots of little detail, but not a lot of perspective. Right. [01:49:35] S0: Then you
01:49:35 · Ian Dallimore, David Sable, Anthony Scaramucci
[01:49:35] S0: Then you [01:49:36] S9: look to the right and you see a smaller space paid for by the same patron. Smaller because they didn't know da Vinci. They thought he was nobody. Right. So, hey, heard about this guy. So we figured, okay, great. I'll give him some money. He'll paint this thing. It's faded because da Vinci was an experimenter and didn't use, interestingly enough, he experimented quite the wrong way. Didn't use the same paints or whatever. But the important point of the story is you look from there to there, right to left, right to left, and you say to yourself, How is that possible? How could somebody have just had this synapse leap that went across centuries like no one ever saw artwork? It's like that before. Yep. So my attitude is, had AI been around it, AI would have been fed all the Renaissance art up until that date. The best you would have gotten was the Giovanni. You never ever would have gotten... No matter how you prompted it, you [01:50:32] S4: couldn't have gotten a Da [01:50:33] S9: Vinci because it didn't know it. Didn't know [01:50:35] S0: that existed. [01:50:35] S9: It never would have gotten it. That's the da Vinci effect. That is what's gonna save humanity. Yep. Because we are about da Vinci effects. Don't... You guide people out there, don't lose hope. Just think about the da Vinci effect. Be creative. Be yourself. Think big. It's all good.
01:50:35 · David Sable, Ian Dallimore, Anthony Scaramucci, Craig Brommers, Doug Zarkin
[01:50:35] S9: It never would have gotten it. That's the da Vinci effect. That is what's gonna save humanity. Yep. Because we are about da Vinci effects. Don't... You guide people out there, don't lose hope. Just think about the da Vinci effect. Be creative. Be yourself. Think big. It's all good. [01:50:51] S0: We're too creative and too curious as humans. So look, I love this time. I could talk to you for hours. And look, I'm very grateful from the outside barely knowing you, but the work that you've done has definitely set off and set in a place with a lot. So I wanna thank you. [01:51:04] S9: I appreciate it. [01:51:04] S0: It was great talking to You too. Thank you, my friend. Alright. Coming off stage, Craig Brommers, CMO of American Eagle. Good to see you. [01:51:18] S4: Hey. Good to see you [01:51:18] S7: as well. That was a lot of fun. [01:51:20] S0: I know. You did great. And we just had David on who we've now deemed that the two of you are gonna take off and do a podcast together. [01:51:25] S10: There we go. [01:51:26] S0: The rapport between the two. Also looking very sharp in the all denim. [01:51:29] S7: You know what? It's the signature. One thing you learn as a marketer is branding. And so if I'm on a stage, you better believe I'm wearing double denim. [01:51:36] S0: Yeah. Now is that you on the side, like you've always been a fashionista kind of guy?
01:51:36 · Ian Dallimore, Craig Brommers
[01:51:36] S0: Yeah. Now is that you on the side, like you've always been a fashionista kind of guy? [01:51:41] S7: I wouldn't say fashionista. Listen, I've been head of marketing for Gap, for Abercrombie, for Calvin Klein. And so that American lifestyle kind of fits me well. Obviously, AE is a is a more casual expression of American style. So I love me a pair of jeans and I'll not even throw a denim jacket or denim shirt on. [01:52:01] S0: A very good friend of mine who turned out to be completely famous was a model for Abercrombie, Ian Somerhalder. He went on to become Vampire Diaries and Yeah. Lawson, all those folks. [01:52:09] S7: Yeah. No. I definitely heard of him. He, back in the day, obviously, had some very big Yeah. Up and coming celebrities participating in Bruce Weber shot Abercrombie campaigns, and it's it's fun to hear about Ian. But Taylor Swift and Yeah. So many others were [01:52:23] S0: were part of that as well. It's brilliant. So, again, amazing conversation. So American Eagle has done a great job of putting itself into culture, and it doesn't ever feel forced. And it's almost like the magic that you guys have produced with... And I'm sure you're tired of talking about Sydney Sydney Sweeney, but today brands are so desperately trying to force themselves into culture. And it seems like the work that you've done with American Eagle, that it's just been kind of authentic and has just felt like it was perfect for the moment and the position that it was in.
01:52:23 · Ian Dallimore, Craig Brommers
[01:52:23] S0: were part of that as well. It's brilliant. So, again, amazing conversation. So American Eagle has done a great job of putting itself into culture, and it doesn't ever feel forced. And it's almost like the magic that you guys have produced with... And I'm sure you're tired of talking about Sydney Sydney Sweeney, but today brands are so desperately trying to force themselves into culture. And it seems like the work that you've done with American Eagle, that it's just been kind of authentic and has just felt like it was perfect for the moment and the position that it was in. [01:52:53] S7: Yeah. It sounds so trite, but it does have to start with the customer. And we do a ton of research and learning from the customer. Then I think our team does deserve credit. I think when you think about what we've been able to achieve over the last twelve months or so, we are definitely ahead of the curve. Sydney Sweeney has a great jeans campaign, obviously the crescendo of that, but we've had an amazing run with Ella Langley, this country singer who was, I think, number one for twenty four weeks. We identified that country music was a trend for Gen Z, became the number one listen to music genre for Gen Z. People were seeking out simplicity, family, friends, community, in some cases, even faith. And and Ella fit that profile just perfectly. We're coming off a massive success during the World Cup period. One of our brand ambassadors is Lamine Yamal. Team Spain won the World Cup. Again, foresight there is that young, diverse sports star could really transcend the globe.
01:52:53 · Craig Brommers, Alex Grieves, David Sable
[01:52:53] S7: Yeah. It sounds so trite, but it does have to start with the customer. And we do a ton of research and learning from the customer. Then I think our team does deserve credit. I think when you think about what we've been able to achieve over the last twelve months or so, we are definitely ahead of the curve. Sydney Sweeney has a great jeans campaign, obviously the crescendo of that, but we've had an amazing run with Ella Langley, this country singer who was, I think, number one for twenty four weeks. We identified that country music was a trend for Gen Z, became the number one listen to music genre for Gen Z. People were seeking out simplicity, family, friends, community, in some cases, even faith. And and Ella fit that profile just perfectly. We're coming off a massive success during the World Cup period. One of our brand ambassadors is Lamine Yamal. Team Spain won the World Cup. Again, foresight there is that young, diverse sports star could really transcend the globe. [01:53:55] S2: Yeah. And now he's had such a [01:53:57] S7: such a major impact on our business here in [01:54:00] S9: The States.