Sixteen:Nine - All Digital Signage, Some Snark
00:10:24 · Dave Haynes, Florian Rotberg
[00:10:24] S0: I haven't had a chance to [00:10:25] S1: read it today. I just flew over it. I think it was something I guess. Yes, retail media is big old rush and we all see that and we mentioned it already and we talk about tomorrow, 100,000,000,000 US dollar, 150,000,000,000 US dollar, whatever you say. Everyone just looks at Amazon, 40,000,000,000, 95% of that is online or mobile, so it's not much, but still a few billion in store, which is nice. So yeah, it's a hype and it's boom and it's really driving digital form and it's making people nuts, but it's really relevant. [00:10:57] S0: It is but I think what people need to understand is while there's a big number attached to it, less than 1% I think I read one report and it seemed like a credible piece of research. It was 0.6% of the dollars that are going into retail media networks are actually going into in store media, like screens [00:11:17] S1: Store network, in store media networks. That's what they call them, right? Retail media networks. That's where they make the differentiation. That's in store networks, yeah. [00:11:24] S0: Yeah, but all of the money is really going to online and mobile for search. That's like the millions and billions of dollars are going there. So yes, there's a good opportunity in retail media for in store screens, But if you think this is this giant number that's going to make your business and allow you to exit and do all those things, it's going to take a while and because everybody else is in it, it's gonna be hard to get a sliver of that pie.
00:11:24 · Dave Haynes, Florian Rotberg
[00:11:24] S0: Yeah, but all of the money is really going to online and mobile for search. That's like the millions and billions of dollars are going there. So yes, there's a good opportunity in retail media for in store screens, But if you think this is this giant number that's going to make your business and allow you to exit and do all those things, it's going to take a while and because everybody else is in it, it's gonna be hard to get a sliver of that pie. [00:11:52] S1: Yeah. I mean, we will talk a lot about it tomorrow and give you some insights and there are certain reasons why even a billion is nice to have. Good. We need to do better.
00:11:52 · Florian Rotberg, Stefan Schieker
[00:11:52] S1: Yeah. I mean, we will talk a lot about it tomorrow and give you some insights and there are certain reasons why even a billion is nice to have. Good. We need to do better. [00:12:02] S2: That's something we see... When when we see installations out there, we so often get frustrated with the quality, with the mindset that we see behind those installations that we see out there. And it's like we we know the reasons why you're all using cables, why you're still using RS two thirty two cables, why you are not installing security updates on on your players. There's good reasons for all of this, but there are better solutions out there already. Use them. Please. There's no reason anymore to display black content on on on displays, and don't even think about doing it on LCD displays because they are not consuming less energy when you're displaying black content. LED, typical LED isn't turned down or turned off at night. It's running. And even if it's black, it's still using a lot of energy. So there is this risk adversity. We all know, you're all afraid of the calls you're getting when you're turning off a screen and trying to turn it on in the morning and it doesn't come up, but there are good tools out there to avoid these issues, and please use these tools instead of keep the players running. You certainly have more examples like that.
00:13:34 · Dave Haynes, Stefan Schieker
[00:13:34] S0: Oh, yeah. When you're looking at a software platform, it's important to look at the user experience and see if it aligns with what your needs are and how you approach networks. But the first question you should be asking these software providers is, let me see your remote device management. Let me see how this works and what I can do to remedy a problem so that I don't have to roll a truck because if you have to roll a truck, that's 400 that you're not getting back. [00:14:04] S2: Kinds of alliance with this one. It's like the fear of applying new technologies. It's like there... There's so much great technology out there. Start using it. It's why why are you not using more AI? Why are you not embracing remote device management tools that are out there? There there is so much good tech out there and development is going so fast, cloud services that are offered. You don't need to do everything yourself in software. You don't need to write all that code that's written already for you on roles management and all user management. There are existing solutions by AWS and by Microsoft and companies like this. So that... That's something we sometimes don't understand why this industry is kind of slow in in adapting new technologies.
00:14:04 · Stefan Schieker, S3
[00:14:04] S2: Kinds of alliance with this one. It's like the fear of applying new technologies. It's like there... There's so much great technology out there. Start using it. It's why why are you not using more AI? Why are you not embracing remote device management tools that are out there? There there is so much good tech out there and development is going so fast, cloud services that are offered. You don't need to do everything yourself in software. You don't need to write all that code that's written already for you on roles management and all user management. There are existing solutions by AWS and by Microsoft and companies like this. So that... That's something we sometimes don't understand why this industry is kind of slow in in adapting new technologies. [00:15:02] S3: For over a decade, ScreenFeed has been the reliable choice for beautifully designed licensed content such as news and weather. We handle over 27,000,000 requests a day to deliver dynamic content to 200,000 screens across the globe. Now we bring you ScreenFeed Connect, a no code solution that makes complex content projects easy. Projects that used to take our designers and developers weeks became a to do we could complete before lunch. The easy to use browser based tool leverages pre built data connections and ready made widgets to give you the power to design with data. Create team member profiles, schedules, tenant directories, progress boards, featured products, or anything that leverages your data. Discover how Connect empowers you to complete projects faster at screenfeed.com.
00:15:49 · Dave Haynes, Stefan Schieker
[00:15:49] S0: I I won't say the name of the company, but I I I... Well, no. It's actually a good thing. This is a company that only started in, like, 2014, something like that. And I know the CEO and he called me about three four years into his operations and said just want to kind of walk this by. I'm tearing up the platform that we wrote and we're starting over. I And said why are you doing that? And he said well we want to use the most modern tools. We want to stay current. We can see where things are going and we want to be ahead of it as opposed to reactive. And that company has done that twice now. They've completely re architected their platform twice to stay current. That's the only company that I know of that does that. There are some other ones that are you know quite modern and they stay on top of things and use the tool sets that are available, but there's so many of them that are just on version 7.2.1.B, it's just on and on and on. And some of them are working off a platform, not really a platform, but software stack that started in the nineties. [00:17:00] S2: Yeah, of course. Yeah. It still works. That's the reason. Somehow it still works. [00:17:06] S0: You can wear the hammer, it'll work. [00:17:09] S2: So next one is silos everywhere. It's the silo industry, right? What kind of silos do we see? [00:17:18] S0: I'll let you take that one, Florian.