Invest Like the Best with Patrick O'Shaughnessy
· Patrick O'Shaughnessy
[00:00:00] S0: Is there anything that Netflix or something like that could teach us? That's another business that comes to mind where there's a crazy amount of capital that was spent to build an asset, and then it gets amortized over a bigger and bigger user base. And that's turned out to be a great stock and one that I know you've owned a lot. Is there any analogy between those two that's interesting to you?
· Dan Sundheim
[00:00:00] S1: When I was speaking to the executives at the LLMs, the way I framed it is I said, “Look, I think your business is some kind of combination between Netflix and Spotify. Netflix in that, unlike other tech companies, you are spending a ton of money upfront to train these models. Once these models are trained, you go sell them at extremely high incremental margins. You don't know what the revenues are going to be from that fixed asset that you've built. But to the extent that you've built that asset, you want to sell it as much as possible, so that you can get the cash flows to build the next model, and so on and so forth. That's very similar to Netflix in that they invested in content. And when you're an early mover, this kind of fixed asset business – you invest heavily, you get the capital to invest heavily, you get the revenues, you spread it out over an increasing number of people. You invest more in that fixed asset, and that kind of has a flywheel effect of generating more revenue, more content, more revenue, more content. And eventually, you get to the point where it's almost impossible to compete because the first mover advantage is too great. The difference – if you were to say like, what is an important difference of Netflix versus these models – is Netflix's content was differentiated. The models are more similar than they are different. At any given time, OpenAI may have a better model, Anthropic may have a better model, but a lot of the expertise and the innovation gets disseminated pretty quickly. So, these models are not terribly different. And that's where the Spotify analogy comes in, in that I think if you are Google or you are OpenAI, the differentiating factor will not necessarily be that Google gives you a better answer. Like, if we were just like to query Gemini or ChatGPT on something, I don't think it's the case that we would say definitively one will give you a better answer over time. However, the personalization matters, and the first mover advantage is like – the more that these models know about you, how you live your life, your health, all the things that are important to you – you build up this data and history, and it becomes very sticky. The music on Spotify is no different than Apple Music or Amazon Music. Theoretically, it's a pure commodity. What makes Spotify have pricing power, what makes it differentiated?
· Dan Sundheim, Patrick O'Shaughnessy
Why would people be incredibly upset if you said you had to not use Spotify anymore? It's because it's personalized. It's because they've tailored the service to take a product which is a commodity and personalize it to the point where you're willing to pay a premium for that commodity. [00:00:00] S0: If you were giving advice to the executives at these companies and telling them what to lean into and what to look out for over the next five years, I'm curious what you would say. Because the scaling laws are so interesting in the sense that like, the models keep getting unbelievably better and that probably means the revenue available is like – who knows how big it could be, it could be the whole world. But the cost keeps going up by orders of magnitude. The Colossus 2 data centers, this unfathomably big thing, it’s like two gigawatts of power. It's crazy. What advice would you give them based on everything you've learned about these big, massive businesses?
· Dan Sundheim
[00:00:00] S1: The really interesting thing and challenging aspect of these businesses, the LLMs, is that the models they are building now, and especially in the future, can be applied to almost any aspect of the economy. You can take these models and you can make consumers' lives more efficient by having them be personal assistants. You could solve physics problems, you could help with drug discovery. You could make enterprises more efficient. The TAM is certainly not the problem. Focus is going to be a question mark. On the one hand, the more end markets you go after with a fixed asset, the better. You're spreading that cost over more end markets and having more revenue, which then can be reinvested. I think the flip side of that is that I rarely have seen any company succeed trying to go after multiple end markets at the same time. Usually, you have an A team. An A team is focused on one thing. Your culture as a company is oriented towards either consumer or enterprise. Even Amazon, which you'd say is an example of a consumer company that got into enterprise. They got into it like, seven years later, even after they went public. So trying to do everything at once is tempting, because if you're successful, you're effectively just amortizing that fixed asset over more revenue streams. At the same time, you risk not being the best at any one thing. So that is the trade-off. And I think that I'm not sure we have the final answer right now. The market has gone through periods where they thought Anthropic was Lyft and OpenAI was Uber. And up until recently the sentiment on OpenAI was more negative. I think OpenAI is taking the strategy of, “Let's do everything.” We are gonna go after Apple hardware, we're gonna go after robotics, we're gonna go after enterprise, consumer, science. They've been very successful in a lot of ways, but that's hard. I'm sure there are companies I'm not thinking of, but I can't think of many examples where that's been as successful. I understand the temptation to do it, and obviously the difference versus history is that the smartest people in the world are all going to work at these companies. So if anyone's going to pull it off, they will.
· Dan Sundheim, Patrick O'Shaughnessy
Anthropic took a different approach and just said, “We are going to focus on enterprise.” They tried consumer early on, but it came clear they didn't have traction, so then they just went all in on enterprise. They've had a lot of success with coding and enterprise. Because they've now taken a market leading position, generally the sentiment is that Anthropic is winning and they are like now the Uber, if you want to use that analogy. I think this is going to go back and forth over time and people probably get carried away in both directions, but I think those are the biggest differences. I would probably err on the side of focus, but I do understand the economic rationale for trying to do as many things at once. The only thing I – early on, we invested in OpenAI, this is probably a year and a half ago. I said to them “You have to do ads.” I understand, I've seen it so many times. People in Silicon Valley, the idea of ads is like… [00:00:00] S0: Gross to them or something. [00:00:00] S1: They’re allergic, because it's like – I have this amazing pure technology product and you want me to like [00:00:00] S0: Taint it?
· Patrick O'Shaughnessy, Dan Sundheim
[00:00:00] S0: Taint it? [00:00:00] S1: Taint it with ads. And like, you see Anthropic’s Super Bowl commercial. That being said, even the companies that were the most adamant about never getting into ads, like Netflix. If you go back and just listen to what Netflix was saying even 15 years ago, it was like, “Getting into ads?” Even Reed would've been like, “You are out of your mind. We would never do that.” Ultimately, they did it. And to me it's like, if you're going to do it, ultimately – one, you can't really compete against companies that are using ads if you're not. Very hard. If you're ultimately going to do it, you might as well start earlier because you have to build a culture around it. It just takes time. I don't think it's a big deal that OpenAI waited, but I was probably – rightly or wrongly, I was pushing for ads sooner than they've chosen to do it. I think now they're probably going to get it right. [00:00:00] S0: I'm so curious what you think is going to happen to the hyperscalers now. I saw this news report the other day that Anthropic is considering securing 10 gigawatts now of their own power. Which just makes me think, “Okay, they're gonna have the power, the scale's gonna be so big, why don't they just create their own clouds effectively?” The hardware might be different, more focused on inference, et cetera. Does that jeopardize what these business models might be – which I think people have thought of as pretty damn good at the hyperscalers – do you think the future is different as a result of AI?