Marketecture: Get Smart. Fast.
00:30:24 · Eric Franchi, Ari Paparo
[00:30:24] S2: Nope. No comment. Final word on this because I think you bring up really good points around, you know, TTD having DV and IAS in their sites. Ryan Barwick from Morning Brew, who is awesome, shout out to Ryan, He asks, TTD, like, what does this mean, from other companies using Sincera data? And, you know, what what the answer was, hi, Ryan. We won't stop working with ad tech companies. We will evolve the way we work with them. I think that's interesting because the other question is, with Sincera, do you continue to work with DV and IAS? And obviously it's a customer's decision, so the customers will kind of always weigh out there. But that's the real question here. And I think all this is gonna be to to be determined. [00:31:11] S1: I'm gonna say one other thing, which is someone pinged me like, you know, if Sincera is shutting down its data feeds to these other companies, which we don't know if they are or not, wouldn't it be a great time to start a new Sincera? And my answer to that is literally no one on earth besides Michael and Ian could have created this company. Like, I couldn't. Like, there's just no way. There's... These guys understand this topic better than anyone... You know, maybe a handful of people on the Earth could create Sincera's dataset. So if you're one of those people, ask Eric for a funding round because it'll be a great business. But Yeah. It's it's, like, impossible.
00:31:11 · Ari Paparo, Eric Franchi
[00:31:11] S1: I'm gonna say one other thing, which is someone pinged me like, you know, if Sincera is shutting down its data feeds to these other companies, which we don't know if they are or not, wouldn't it be a great time to start a new Sincera? And my answer to that is literally no one on earth besides Michael and Ian could have created this company. Like, I couldn't. Like, there's just no way. There's... These guys understand this topic better than anyone... You know, maybe a handful of people on the Earth could create Sincera's dataset. So if you're one of those people, ask Eric for a funding round because it'll be a great business. But Yeah. It's it's, like, impossible. [00:31:46] S2: If you're out there, my DMs are open, and we got a spot for you on the stage in March if you're using AI. We'll talk about that later. Yeah. Anyway, let's go on. Second big deal of the week, mParticle is I guess acquired by Rokt. So Rokt, if you're not familiar with it, very cool company. They have, basically built, a retail media network, retail media business monetizing the post transaction. So if you've ever bought something on a d to c brand or basically anywhere and you start getting, you know, very relevant offers based on what you just bought, Rokt is the company behind that. It's strangely sort of kind of positioned by Rokt as a merger by MK... Shout out to MK, Michael Katz as a... As an acquisition. Ari, sounds like you might have a little bit insight on this one.
00:31:46 · Eric Franchi, Ari Paparo, Tim Rowe
[00:31:46] S2: If you're out there, my DMs are open, and we got a spot for you on the stage in March if you're using AI. We'll talk about that later. Yeah. Anyway, let's go on. Second big deal of the week, mParticle is I guess acquired by Rokt. So Rokt, if you're not familiar with it, very cool company. They have, basically built, a retail media network, retail media business monetizing the post transaction. So if you've ever bought something on a d to c brand or basically anywhere and you start getting, you know, very relevant offers based on what you just bought, Rokt is the company behind that. It's strangely sort of kind of positioned by Rokt as a merger by MK... Shout out to MK, Michael Katz as a... As an acquisition. Ari, sounds like you might have a little bit insight on this one. [00:32:34] S1: DMing with Michael. So it was announced as a $300 investment and merger, and he said it was just confusing language. It's a $250,000,000 acquisition with another 50 in investment in the m particle product. So, they're going to operate the two as sort of separate companies within Rokt, but it is an acquisition. And, you know, shout out to Nas for his great investment. So, one of the angel investors in mParticle, you know. Oh, no. Sorry. So give him that. [00:33:04] S2: Some other guy was an angel investor in m particle too. [00:33:07] S1: Oh, were you? Look at you. [00:33:09] S3: You don't say.
00:33:09 · Tim Rowe, Eric Franchi, Ari Paparo
[00:33:09] S3: You don't say. [00:33:10] S2: Yeah. So Rokt is a cool company. So a, they're kind of monetizing something interesting, you know, that I think is not being done by some of the bigger guys. I think it's a big biz. This morning, in addition to the m particle announcement, they announced secondary transactions that value the business at 3,500,000,000. Yeah. This is, like, big biz. [00:33:31] S1: I had never heard of this company. I went to their website and checked it out. Yeah. I'm not as in... Plugged in as you are. And, you know, their website doesn't make any sense. It's all about ecommerce transactions. But then they give actual examples, and it makes sense, which is, like, you take an Uber, and then it recommends a restaurant kind of thing. The... Uber is probably not a client of theirs, but that's the basic idea or, you know, financing of offers. They offer you a credit card after you buy a travel ticket, that sort of thing. So it makes a ton of sense. [00:33:59] S3: I'm curious, Eric, your thoughts on... With all the M and A happening and consolidation at large, the the companies that are interesting to you, what problems are they solving? Like, where where should... Where are startups standing out?
00:33:59 · Tim Rowe, Eric Franchi
[00:33:59] S3: I'm curious, Eric, your thoughts on... With all the M and A happening and consolidation at large, the the companies that are interesting to you, what problems are they solving? Like, where where should... Where are startups standing out? [00:34:13] S2: That's a great question. I think there's, you know, there's still a ton to be done in the markets that we know are great markets right now. So commerce media, CTV, targeting in an agency of... In a age of privacy. Right? These are very obvious, but I also think these are markets that are continuing to be very interesting. Where I want to see startups building, and again, we're dedicating stage time to this at the Marketecture event, is just shaking every part of this thing up with AI. There's still so much to be done because as we know through our own like personal habits, we're interacting with LLMs in new and unique ways. And the advertising opportunity is still yet ahead. And if you look at a new form of consumer interaction, something that is probably bigger than the internet in terms of how it's going to shape things, like that is just, you know, immense and huge and we're excited about that. So, that's where I'd love to see like more more startups dive in it.
00:34:13 · Eric Franchi, Tim Rowe
[00:34:13] S2: That's a great question. I think there's, you know, there's still a ton to be done in the markets that we know are great markets right now. So commerce media, CTV, targeting in an agency of... In a age of privacy. Right? These are very obvious, but I also think these are markets that are continuing to be very interesting. Where I want to see startups building, and again, we're dedicating stage time to this at the Marketecture event, is just shaking every part of this thing up with AI. There's still so much to be done because as we know through our own like personal habits, we're interacting with LLMs in new and unique ways. And the advertising opportunity is still yet ahead. And if you look at a new form of consumer interaction, something that is probably bigger than the internet in terms of how it's going to shape things, like that is just, you know, immense and huge and we're excited about that. So, that's where I'd love to see like more more startups dive in it. [00:35:14] S3: Makes sense to to give a thought on the rock deal. Think that as out of home as digital out of home matures, certainly having the same sort of messaging, the connected experience of online and offline seeing the brands that maybe you are seeing after purchase on a digital out of home screen makes a lot of sense. Think that efficiency overall is the long term play.