WTF Online
00:23:07 · Nikhil Kamath, Mati Staniszewski
[00:23:07] S1: Mhmm. [00:23:08] S0: To create AI Gordon Ramsay that teaches you how to cook while you cook. Mhmm. The top FBI negotiate... Negotiator Chris Voss is part of the ecosystem. You can negotiate and learn negotiating by negotiating with Chris Voss. So you could do your masterclass based on a lot of your existing content, existing work that you already did and and and and spoken about, word about, and actually create a... An Nikhil that you can speak with Yeah. And learn about bootstrapping a $3,000,000,000 company and how to achieve that kind of impact and scale and bring [00:23:41] S1: him Where back would that agent sit? How would somebody find him? [00:23:45] S0: You know, we work with all types of customers, but if you are an individual, you probably would start your own company. Mhmm. Like, we actually have 500 companies that build voice voice agent variations just in India. [00:23:57] S1: Mhmm. [00:23:58] S0: And then now I think over 10,000 across across the world that that that usually they would create their own website or website delivery. But the the the most common now that's kind of shifting is is you you have a phone number that you call and then the voice agent answers. So do [00:24:14] S1: you think there's a market for that if there's an agentic version of myself which has learned from everything I have ever said, all the stupid things and it speaks like me? Do you think somebody will seek it out to interact with it?
00:24:31 · Mati Staniszewski
[00:24:31] S0: I think it... So quick answer is yes. Mhmm. I don't think it's, you know, like it replaces the experience, but there's there's, like, how do you go deeply into the subject that interests you? And that's what your agent would allow, like I have few questions, this is what I know, this is what I don't know you have that kind of wider set of knowledge that you delivered over the years how do you deliver that efficiently you can can you can grab to the specific parts that I'm interested in and I think that would be too would be valuable but then of course at some point there's like okay, now I actually want to speak with the real person to go deeper because that wasn't in a knowledge base or wasn't it wasn't something that that I could ask about. So I think that kind of shifts the part of of the conversation but not the entirety of the conversation. You know, it's... I don't know if it's exactly the same, but on the business side we we... One of the the... Like many startups mentioned this use case, I don't think it's, like, fully AI automatable, but AI SDR version of, like, learning about the product, learning about the use case, learning about the company, and we've seen this play out in in few cases where here too the best way to deploy AI SDRs is is more as a augmentation of the flow where you can... Let's say you you have a website, you want to capture the sales leads, the sales leads come through, they usually will leave their details in the form, and now instead of replacing the whole experience, you can add effectively a voice agent saying, hey. Do you want to accelerate your application by by speaking with a voice agent? And then you can you can go ahead and and and click through. And then you are more willing and and and... So so we've done exactly that flow for ElevenLabs.
00:26:25 · Nikhil Kamath, Mati Staniszewski
[00:26:25] S1: Mhmm. [00:26:25] S0: And then what you notice is that both... It improves the number of people that are keen to leave things in a forum, but second, they actually leave a lot more details. And then the moment they go to their next conversation, they know much more about the product, they are more ready, we can go after and and with those customers much quicker. So similarly as you think about your kind of delivery of knowledge, I do think this would both make people more excited about about about learning and going deeper. But then the second time you have the conversation, I think the the quality of questions will be better. We actually did it with a company in India called TVS Motor. Yeah. And they... They've done exactly that flow Mhmm. And it improved both sides. It improved the customer satisfaction and improved the sales lead qualification. So it's like both sides were happy. [00:27:11] S1: Right. We were doing a bit of research on the market size of voice overall. The dubbing is a small market. Right? It said less than 1,000,000,000 going up to 3,000,000,000 in [00:27:22] S0: the next decade. You know, dubbing is is like... The interactive use cases the biggest market. I mean, that's everywhere from, you know, from media education through... [00:27:34] S1: That that could be a really big market in the next five years. [00:27:37] S0: That's... Yes. That... I think that will shift everything.
00:27:37 · Mati Staniszewski, Nikhil Kamath
[00:27:37] S0: That's... Yes. That... I think that will shift everything. [00:27:39] S1: So a lot of the audience that we speak to are young wanna be entrepreneurs. What do you think the opportunity is? What can one build in voice that can be a big profitable business tomorrow? [00:27:54] S0: From my perspective, the the most clear entry point is combining a domain expertise in one of the one of the domains that you you know well or you want to know well and learn quickly. And it can be a domain where where there's, like, no innovation, and these are, like, almost the best ones. [00:28:11] S1: Can you give me an example? [00:28:13] S0: Automotive industry, health care. I mean, it's like... Truly, think it's like the more traditional domain, the likely more lagging it is with the innovation, where we are seeing already entrepreneurs building for automotive industry of use cases. But effectively here, you know, whether it's how... It's like from the simple use case of how you innovate on customer experience, go like, what does the in car experience look like in the future? So much opportunity to figure out how do you deliver the right knowledge, how do you write the right interaction and how you deploy it. [00:28:48] S1: But can I build a company just around that? [00:28:50] S0: Yes. Yes. And it's like you know, like... [00:28:53] S1: Let's take the example of a car company, say BMW. What what do I build that they will pay me enough for that I can have a company invoice?
00:29:04 · Mati Staniszewski
[00:29:04] S0: You would start probably with something that's top of mind and something that is easy to deploy. So here, you would start with customer experience side. So just being able to help as people call in, how do they get the best service, understanding everything about BMW in this case, how they understand about how the car works, you spend a lot of time on bringing that into the equation. So that's kind of the first layer. Then in car experience it's like pretty open ended, but how do you create an interactive radio inside of the car that people can can interact with across all the time and here too you need to figure out what type of languages might BMW might be interested in, how do you create the right voices to make sure the users in those regions are excited and happy, what type of experience will BMW actually need, so there's a lot of actually deployment work that would come in, and then as you build all those steps you need to figure out okay, if you are to build, like, a a big company, not only how I build it once for BMW, but how I abstract it away to to be able to replicate that into the other car companies. So you need to capture some of those knowledge elements back into into into other other car parts automotive industry is a good example where I like haven't seen as much yet because it's it's hard with some of the on device requirements like some that already are getting disrupted are e commerce, healthcare, financial services, like healthcare is a easy example where you just need so much specific domain knowledge to be able to cater to that both the data is very different so capturing all the medicine names all the flows that might need to happen for the patients that you interact with to make sure that they get the right experience that's like it's hard and they need to go to the hospitals speak with the hospitals on how the the... To deploy that, whether it's in the operating space or whether it's in the in the in the in the in the space outside of the... In hospital operation. So that's that's the one that's actually already pretty pretty heavily going across. E commerce, I mean, recently you had IPO of Meesho that that you work with. Incredible company.
00:31:17 · Nikhil Kamath, Mati Staniszewski
[00:31:17] S1: What do you do for Meesho? [00:31:18] S0: So we help automate their customer customer experience, customer support. So they have now 60,000 calls coming in to to to ask about the products, ask about shipping, refund, and and hand the... In in English, and and we help... We create a voice agent that you can interact with. But a very cool thing with Meesho is that now, you know... So the support is there. Like, what's the future of ecommerce? Could you have an AI concierge the moment you go into the website that you open a website, you have a voice agent that tells you about the products available, you tell it what you're looking for, then shows you different products, you decide which ones you are interested in, and then you order that. Like, an assistant as part of experience would be would be incredible. So here too, like, I think in ecommerce, going slightly deeper on, like, what type of ecommerce, similar. I think I think companies combining the domain knowledge and and and building quickly the the voice agents will will will be huge. [00:32:16] S1: Actually, you should help us build a agent of our own. Could be fun as a project. [00:32:22] S0: What would be the agent? [00:32:23] S1: Like, we'll feed in all the things we have said up until now and have somebody talk to people who are lonely and just see how the project goes. Just as a fun project. I speak to AI agent all the time. I think the... A big use case in the world tomorrow will be to solve for loneliness, you know, for intimacy.