Life in Programmatic Digital Out-of-Home
00:23:36 · Dan Larden
[00:23:36] S2: I'll spuriously say the thing that we're probably gonna be working on next year and tie it back to retail media in some way. But I think the the most exciting thing we'll work on at the moment, and I think, again, we are completely governed by the brand's priorities. So I think we did a survey. There's definitely gonna be a bigger emphasis on bringing media and creative back together. And there are lots of different reasons for that. I think efficiency being one. And because of this world that we're in where costs are having to come down and teams are having to shrink. But actually, I think there is also a premise within digital that the creative and the media process is too far away from each other, which is leading to very poor consumer interactions with brands and poor consumer experience, really. So I'm quite excited for that as something that will probably underpin quite a lot of what we do next year. I think the brands I think we surveyed 150 of our brands or something, and I think 80% of them said that bringing media and creative back together was a high priority. I think bringing that back to retail media, again, I'll sort of circle it back to my original point really. Think this is exciting and it's booming because of this ability for brands to reorganise themselves. And I think they're going to reorganise themselves by channel and at a little bit of a higher level. And I think that incorporating media and creative into that is going be very exciting as well. So I think more to come on that from us.
00:25:12 · Jon Mundy, Dan Larden
[00:25:12] S1: I think that's that's that's absolutely right. And I actually think that for us, a big focus at the moment is on creative as part of the media buy. And I think it's something, you know, we had the recent few state of the nation survey survey annual report released a few weeks ago. And I think one of the things that came out of that was shocking was that everyone talks about dynamic creative and that sort of thing. But very few people actually do it. And people aren't really thinking people aren't really thinking about creative as much as they need to when they're buying media. And it's something we focus on. It's one of our sort of five pillars of the business is the importance of creativity. We have a huge amount of research and data on it, And it does tie back to retail because good creative drives retail, drives sales, drives engagement and whether it's whatever platform it is, but particularly on out of home. So, yeah, media and creative need to be very tightly put together. So, well, I think that probably wraps us up for the day, but thanks so much for coming in. It's been a delight. We'll have to think of a subject for a third one. [00:26:22] S2: Maybe that could be the media that media creativity and data. Maybe
00:26:22 · Dan Larden, Jon Mundy, S0
[00:26:22] S2: Maybe that could be the media that media creativity and data. Maybe [00:26:26] S1: 2025 will be the year of data. And so now it's going be a retail media. We all know that. So thank you again, Dan Larden, for coming in. It's been a real pleasure to have you here on the the Life in Programmatic Digital Out of Home podcast. And to our glorious listeners, I hope you enjoyed this episode. There'll be much more to come. We've got loads more coming up for later this year and coming into next year. Please, if you do like it, then please do the whole like subscribe thing. As you know, you may know you should know, but we're on all the platforms, Spotify, Apple, whatever. But, but, yeah, we're on all of them. So, yeah, please subscribe, listen again, and thank you for joining. [00:27:13] S0: Life in Programmatic Digital Out of Home brought to you by JCDecaux.