01:29:02 · Sachin, Xharmagne Carandang, Adam Miller, Michelle Gilmore
[01:29:02] S2: so scary that if you could just generate deep fakes. Know what? Like, what is that? [01:29:06] S0: Exactly. [01:29:07] S5: I think there's also a weird hypothetical friend post me, which actually isn't that weird, but a world where agents are buying everything for us. And so what role does content and marketing take then? If you can perfectly make an agent, make rational purchasing decisions for you, it can breathe through that BS, hopefully. And it actually doesn't need to be convinced by a lot of brand marketing. [01:29:27] S0: I think the keyword there was... The keyword you said was rational. Humans are not rational. I wanna pick my own thing whether or not it's bad. [01:29:35] S5: What I mean is that if you program agents to make your purchasing decisions, like, even if it's not perfectly rational, it's not emotional in the way that humans are emotional towards, like, content and making certain purchasing decisions as well. [01:29:47] S0: Mhmm. I think it's... It depends on... If I'm purchasing, I don't know, a house, that would be so nice. Take all the emotion out. [01:29:55] S1: You [01:29:55] S0: know? But but things like the piece of art I want to put on my wall or this thing I want to buy for my mother. I'm not going to outsource that to AI. That's something people...... [01:30:09] S2: Use agents for your businesses to make purchases? What kind of purchases? Even like let's more commoditized items like toilet paper or... I
01:30:09 · Sachin, Daniel Palmer, Adam Miller
[01:30:09] S2: Use agents for your businesses to make purchases? What kind of purchases? Even like let's more commoditized items like toilet paper or... I [01:30:23] S3: probably that will become, I personally believe that will become a new norm. But I think it speaks to a greater discussion of there are things that we place human value on and there are things that we don't. I think it's the same story for creative arts and the whole discussion of like, will AI destroy music and other forms of art? And I think obviously there is a lot of really good conversations about trademark and stuff to be had there in where data comes from. But in terms of like, will continue as we have forever to place a value, some sort of intrinsic undefinable value on different things. Is my guess that we will place that value on what toilet paper we will buy? Probably not. But there will be things that as a company we buy and other companies buy, that for some reason in that moment in time in history, we place a human intrinsic value on, and I think the same goes for art, and there will be music that is generated for maybe business purpose that we place less of that human intrinsic value on, and that can just be generated. But then there will be some songs that we're looking for a connection with, the definition of that will change and has always changed, but I think there'll always be a type of thing you do care about. [01:31:39] S5: But back to the whole
01:31:39 · Adam Miller, Sachin, Daniel Palmer, Michelle Gilmore
[01:31:39] S5: But back to the whole [01:31:39] S2: thing on story, it's also like a lot of it is the story of the singer, or the story of the author, and the context of that person, and how we resonate with that. And I don't think that's something that agents will ever really give us. Like, yes, you could create that theoretically, but would that be interesting that something that humans connect with? I'm not sure. [01:31:56] S3: But we don't buy our toilet paper based on storage. [01:31:58] S5: Some people do that. Exactly. [01:31:59] S3: Some people definitely do. Who use a cup? In which case, fair. But to use them as like a proxy for just a commodity. Yeah. There's a lot of stuff we don't place that value on. [01:32:09] S5: I think for higher contract value items, like big enterprise software, you always wanna have that handshake, meet that person, I don't know, over coffee or whatever it is. So if you're buying a house, again, you wanna feel that trust in someone because it's such a large decision in your life. And so an agent can do the research, but you wanna be that, like, final evaluator in the loop. [01:32:27] S1: I think it depends on the context. If it's an investment property... I've bought investment properties that I've never seen Mhmm. That I've outsourced to a broker. Yep. An AI would have done that. [01:32:36] S5: That that weighs in at a time. Yes.
01:32:36 · Adam Miller, Michelle Gilmore
[01:32:36] S5: That that weighs in at a time. Yes. [01:32:38] S1: I just got a good recommendation. Oh, they just so there were attributes that it had to meet. Yeah. And an agent is probably going to be way better at that than the subjective emotional human that I paid a lot of money to do that for me. And so, again, context is going to change that. Whereas if it's my family home that I'm living in with my child and I'm... Then I'm going to want to probably see that. But if it's enterprise software, do I wanna do a handshake? Has or no? Get out? I don't I don't wanna think about that. Whatever. Like, what's... Is it is it a value? Does it meet these attributes? Is it going to give my business a return? Great. Move on. [01:33:21] S5: I I think I'm thinking on, like, the, I don't know, hundreds of thousand dollar plus contracts. Yeah. But I I quite still about it. Okay. So you wouldn't, like, wanna sign off? Like, you'd let an agent make that full decision end to end?
01:33:21 · Adam Miller, Michelle Gilmore, Daniel Palmer
[01:33:21] S5: I I think I'm thinking on, like, the, I don't know, hundreds of thousand dollar plus contracts. Yeah. But I I quite still about it. Okay. So you wouldn't, like, wanna sign off? Like, you'd let an agent make that full decision end to end? [01:33:33] S1: I may want to, over a certain amount, approve it. But once I'm comfortable, if all of the parameters have been met and their evaluation frameworks and I trust that whole system... When I say an agent, I mean all of the frameworks in place and the parameters. Yeah. Why would I... I mean, companies spend six months evaluating the right CRM and spending so much time and money and then use the same crappy one that they always use. And that is such a waste of the people that they're paying a lot of money to do that. And, actually, there's a very few high priority attributes that the piece of software has to achieve. It's not complex software. It's a simple workflow. There's three providers. Let's be honest, it comes down to which one's gonna give the biggest discount. Like, I I just don't think that's where the high leverage thinking needs to be. [01:34:28] S3: And I think, like, part of my point is that it's actually really hard, if not impossible, for you to predict what you actually care about in the future. Like if I take it back to the music analogy, in 1920, could we have predicted that in one hundred years, Palmer would be listening to some experimental, electronic beat boot music that... [01:34:48] S5: I would [01:34:49] S3: have been able [01:34:49] S1: to guess. [01:34:51] S5: This guy. He
01:34:51 · Adam Miller, Xharmagne Carandang, Daniel Palmer, Michelle Gilmore
[01:34:51] S5: This guy. He [01:34:52] S0: doesn't say it's [01:34:52] S3: born in 1928. [01:34:55] S1: Need a more random example. I think you're listening. [01:35:00] S3: That's supposed... [01:35:01] S5: But like, I think it would have been [01:35:02] S3: hard to project what music would have resonated. You can't project, I can't project what music would resonate. What news would be? And so for the same reason, I don't think I can project what will matter transactionally in business in this future either, because the norms will shift, that could just be the thing that we are so used to agents taking care of, that we place that human to human value on some other unpredictable part of business. Maybe it's the morning messages you send to the owners of the other company, that was a terrible example but what I mean is there will be something I'm sure you will care about in that future and you will find that human connection in. I just couldn't tell you what it is and I don't think we can say right now, definitely not that, or definitely not this. [01:35:45] S0: And not just the human connection part, but you described it should meet these criteria. We are assuming that everything you can easily define criteria for. Absolutely. Maybe not. [01:35:55] S1: You won't be able to. Yeah. Because if there's criteria, it means you have to be able to codify, define [01:36:00] S0: Rationally think through it. [01:36:02] S1: Right, actually, most people aren't very good at. [01:36:04] S0: Yeah.