Y Combinator Startup Podcast
00:58:20 · Marvin Schwaibold, Aaron Epstein
[00:58:20] S1: Yeah. And I think if that's... If if if this is improving the health and safety of Adidas or that construction company, then Nullify is doing is doing a great job. Yep. And that's and that's and that's the product they're selling. [00:58:30] S0: Awesome. Thank you, Nullify. Okay. Next up, we have Instinct, building the lunar future today. Okay. So we got a moon [00:58:41] S1: We got... [00:58:41] S0: Building the lunar future, and we've got some kind of satellite that's floating around. [00:58:44] S1: Yeah. It's nice. It's very immersive. Mhmm. I think it's very safe to say that these guys are working on space technology. Aerospace technology.... Idea? Aerospace technology. So already there, kudos. I think, you know, to to go back into, like, AI world for a second, this is a great example of I think you can very easily get an LLM to to to make you kind of like a a three d version or a WebGL version of a moon that you can put on this website that kinda is interactable with the cursor. Mhmm. That's something that I would that I would probably add to this page. Both of these elements are actually things that I would render in three d and then have as live objects on the page. Mhmm. That's not totally impossible to do now with AI, so there's something there's something around that that I would that I would add to this to to build a... We call them showstopper components. So, like, when you have one or two components on the website that really, like, take all of your attention and, like, really draw you into what's going on [00:59:35] S0: Yep.
00:59:35 · Aaron Epstein, Marvin Schwaibold
[00:59:35] S0: Yep. [00:59:35] S1: I feel like that's an that's an awesome moment to show to show something like that off. [00:59:39] S0: Yeah. I I think this this is very well done because right off the bat, we knew exactly what this was. Yeah. And the animation here of, like, showing it in three d, it could have just been a two d. It could have been a photo Yes. You know, that they superimposed, but there's something about that that draws our attention to, like, oh, this is actually the thing that they're building. [00:59:55] S1: The moon is a photo here in the background, so that's the thing that I was reacting to. But, yeah, you're you're totally right. Also, nice use of of the font. I feel like a lot of the websites right now are working in very safe, considered space with a sans serif, and having the courage to, like, try to wield a serif font on the website is is a nice touch. I will say for... On that note, the logo itself, the font here, and this typography here Mhmm. Are all different and kind of competing, and then there's a lot of color in the logos down here, including your lovely logo, and I feel like it's almost drawing too much attention away from the actual message. Mhmm. And in this case, there's only one message. It's nice and reductive, but you you have space to add one more piece of meta content here that maybe Yeah. Talks more about what your what your company does and what you're building. Yeah. But let's let's dive further in.
00:59:55 · Marvin Schwaibold, Aaron Epstein
[00:59:55] S1: The moon is a photo here in the background, so that's the thing that I was reacting to. But, yeah, you're you're totally right. Also, nice use of of the font. I feel like a lot of the websites right now are working in very safe, considered space with a sans serif, and having the courage to, like, try to wield a serif font on the website is is a nice touch. I will say for... On that note, the logo itself, the font here, and this typography here Mhmm. Are all different and kind of competing, and then there's a lot of color in the logos down here, including your lovely logo, and I feel like it's almost drawing too much attention away from the actual message. Mhmm. And in this case, there's only one message. It's nice and reductive, but you you have space to add one more piece of meta content here that maybe Yeah. Talks more about what your what your company does and what you're building. Yeah. But let's let's dive further in. [01:00:39] S0: So now they get more specific. Instinct is building the lunar lander for today's space industry. So launch, cruise, land. [01:00:45] S1: Yeah. I think that's... It it it kind of explains what's what's going on. [01:00:49] S0: That's really cool that when you hover over it, you see it. I mean, the first one, it did... I couldn't really tell what's happening there. [01:00:54] S1: I don't really... This doesn't really look like a launch to me. [01:00:57] S0: Oh, there we go. Okay. You just had to sit with it for a while. Yeah. So maybe they can get to that faster.
01:00:57 · Aaron Epstein, Marvin Schwaibold
[01:00:57] S0: Oh, there we go. Okay. You just had to sit with it for a while. Yeah. So maybe they can get to that faster. [01:01:01] S1: Way faster. Attention spam in general, like, could Half a second. Like, that's what [01:01:05] S0: was cool about the second one is as soon as you hover, it takes off. [01:01:08] S1: Exactly. I think that's a very good piece of piece of feedback here. Like, the moment you hover over this, this this thing should open up. Mhmm. There's a world where you could have them all play at the same time because they're very concise moments. It's just the launch. It's just cruise. It's just land, and they can actually all play in very... In in in quick looping videos, and you could probably get the point across even faster. And the the land video, doesn't really get the point across. Yep. I don't think everybody immediately understand that's the moon, and then you're slowly coming closer to it. I think that, like, what you're actually waiting for is this moment. Right? You wanna see... [01:01:38] S0: Yeah. There you go. You see the shadow getting bigger. [01:01:40] S1: That's it. That's what I wanna see. Yeah. Wouldn't even show any of the... [01:01:43] S0: Yeah. It should've just been that.
01:01:43 · Aaron Epstein, Marvin Schwaibold
[01:01:43] S0: Yeah. It should've just been that. [01:01:44] S1: It should've just been this. Yep. It should be that, this scene, and then this, but with the with the top open, that's all you need to do here. Yep. Again, another one, 2333. Like, the three up is nice as well. On mobile, this really quickly turns into a nice carousel, so Yep. Very very easy to translate this into mobile. Again, primal strategy that Jay tell me, like, school of thought on this would always be, you have technology, company, news, careers, merge. If these are the things that you deem as important for your business, those are the chapters on the homepage. Mhmm. Show off technology, show off the company, show off news and careers. Don't make me use the navigation at the top. These are all elements that you can bring into the homepage. Right. And from there, using very simple sheets sheets, you can just transition into any pieces... Any piece of that content, and it'll make that whole it'll make this whole thing feel way more digestible and and and and and readable. Yeah. But let's let's click through some of the pages. [01:02:38] S0: Yeah. That's cool. [01:02:38] S1: Yeah. Technology. [01:02:39] S0: Okay. So what I like about this Yeah. It's... It looks like it's real video. Yeah. And so it makes me feel like this is real. [01:02:45] S1: I mean, this this is real. Yeah. [01:02:46] S0: The the building like a bunch of renderings and Yeah. You know, it's hard to tell. Is this real? Is this just, like, a plan that they have? And it's like, no. They're actually doing the thing. They're building this.
01:02:46 · Aaron Epstein, Marvin Schwaibold
[01:02:46] S0: The the building like a bunch of renderings and Yeah. You know, it's hard to tell. Is this real? Is this just, like, a plan that they have? And it's like, no. They're actually doing the thing. They're building this. [01:02:56] S1: Yeah. I think, again, great example. There's on... There's not that much information on the technology section. This whole video could have been a piece of content on the homepage Mhmm. That says explore our technology. You tap into it. You open up a new component like this. You scroll through it. And when you when you scroll back out, you're you're on the homepage again. Yep. Like, that interaction pattern would work really nicely here. [01:03:17] S0: And this is super cool. And you're relying on people to click on the technology page in order to see any of that. [01:03:22] S1: Exactly. We're getting a little sloppy here with the with the cover images here. I think there's a lot of stuff going on [01:03:27] S0: with It doesn't match the the quality and the style of the rest of the pages.