Y Combinator Startup Podcast
00:49:25 · Aaron Epstein, Marvin Schwaibold
[00:49:25] S0: lot of space between the sections too Yeah. Which is... I I know that is a technique that you use a lot on on your designs and and things that you build. [00:49:32] S1: Each section of the homepage is basically the first chapter of all the child pages. So a lot of the times, what we would do when we were designing for clients is, like, if you are talking about products, solutions, resources, and pricing, then those are the four the four main parts of your homepage Mhmm. Because apparently, that's what we're deeming the most important parts. The product features, our solutions, the resources, and the pricing, as you scroll through the through the website, those four components show up in exactly that order, from most important to least important because of scroll depth, like people drop off as they scroll through the page. So important content has to sit obviously at the top, and then each one of these sections should lead me in to to that. So if I click on... So theoretically, I would have had a whole section for product right here on the homepage, and then from there, you could you could click into products. Products, by the way, actually should probably have a have a have a home page itself because there are so many many products. But, yeah, overall, it's it's it's well designed, and it's it's simple. Looks like they took time and care to make this website Mhmm. Which is nice to see. [00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at.
00:50:37 · Aaron Epstein, Marvin Schwaibold
[00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at. [00:50:45] S1: There's still a lot of content, but it's spaced out and distributed across [00:50:49] S0: It has its... Everything has its own space, which helps the user know what to focus on at any one time rather than feeling like there's lots of things that are trying to draw their attention. And it's interesting how you describe that as, like, this actually took more time Yeah. Than the things that have lots of time or lots of competing elements. [00:51:05] S1: Yeah. [00:51:05] S0: Because it it actually takes work and curation to figure out what are the things that we actually want to keep. Yeah. It's easy to throw everything. Exactly. It's much harder to figure out what needs to [00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly.
00:51:16 · Marvin Schwaibold, Aaron Epstein
[00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly. [00:51:39] S0: Yeah. This is excellent. Great work, Nullify. Okay. Next up, we have Nullify. So your users don't read your docs. Your patients don't read your manuals. Your employees don't read your content. Nullify turns your docs and ideas into narrated, animated videos. Make them yourself in minutes or have our studio team make them for you for teams who need more video than they have time to make. Okay. I think right off the bat, being a typography designer, I [00:52:06] S1: would say there's a headline, there's a paragraph, and there's almost like a smaller version of the paragraph underneath in a different font size, and then there's the book a demo button and the start free button. [00:52:16] S0: Mhmm. [00:52:16] S1: There's one, two, three, four, potentially five font sizes right in the viewport here, disregarding all of the logos and the banner and the banner here in the corner. That... It's just a lot going on [00:52:27] S0: Mhmm.
00:52:27 · Aaron Epstein, Marvin Schwaibold
[00:52:27] S0: Mhmm. [00:52:27] S1: From that perspective. You can have a headline, and then you you you have the paragraph, and you have to put all of the important information into that paragraph. Yep. You can't keep adding Yep. Headlines to it and and making the user read all of those different points. [00:52:39] S0: The first thing that jumped out at me is the two placeholder elements in the headline, and I find that to be disorienting. Yes. It's one thing if you have one and it's changing because then you can anchor yourself on, we do this for this type of person and this type of person and this type of But with two elements changing, it's like the user is changing and the the, like, docs or manuals [00:53:00] S1: or whatever. Exactly. [00:53:01] S0: And then it sounds like it's actually like a video thing Yeah. Which was... I would not have gotten from the headline at all. And so I think what they're trying to say is, hey. People don't read these documents and PDFs and stuff like that. So you need videos so that they pay attention to stuff. Yeah. But I feel like they need to say they do videos that convert better, kind of like the positive of what they do. [00:53:20] S1: Could they use their own studio to make a video Yeah. On Ollify and put that on the website, we watch that first? Yeah. [00:53:26] S0: They proved their point. Right? People don't read all of this. [00:53:28] S1: Exactly. We're not gonna read any of this anyways. So just show us a video of what you do. There... There's a carousel here that I think just basically shows off the product. So
00:53:28 · Marvin Schwaibold, Aaron Epstein
[00:53:28] S1: Exactly. We're not gonna read any of this anyways. So just show us a video of what you do. There... There's a carousel here that I think just basically shows off the product. So [00:53:35] S0: let's create a one...... These are examples of the information. [00:53:38] S1: You can't click into one of them. You have to use the the the icon. That's not good. This card needs to be tappable, obviously. Mhmm. You you look at this and you wanna you wanna click into it. Let's see. Every year, thousands of warehouse workers get injured. [00:53:50] S0: Okay. So it's like an instructional animation video. [00:53:53] S1: Most of those incidents are completely preventative and warning devices. The video looks well made. [00:53:58] S0: Something's off. [00:53:59] S1: And Tag [00:53:59] S0: it off. Thing that we wanna do here, though, which is interesting tying back to a lot of the the carousels that that you've created in those past projects that you showed, is I'm exploring a lot of their work. Yeah. And when I click into the one, it comes full screen. [00:54:13] S1: Yep. [00:54:14] S0: Yep. And then I figure out, like, okay. How do I minimize x this out? And what I really wanna do is I wanna have it zoom in so I can see it play, and then I wanna be able to keep jumping to the other ones because I wanna see the depth and variety of what they can create. Exactly. And it's kinda hard to do that right now.
00:54:14 · Aaron Epstein, Marvin Schwaibold
[00:54:14] S0: Yep. And then I figure out, like, okay. How do I minimize x this out? And what I really wanna do is I wanna have it zoom in so I can see it play, and then I wanna be able to keep jumping to the other ones because I wanna see the depth and variety of what they can create. Exactly. And it's kinda hard to do that right now. [00:54:28] S1: Yeah. None of these are tappable. I can't open them up full screen. It's like you you have to, like, use all of the you have to use all of the the little buttons here. The vaccine is... You can skip [00:54:38] S0: I through them. Would want it to zoom up, not the full width and take over everything Yep. But, like