Y Combinator Startup Podcast
00:48:10 · Aaron Epstein, Marvin Schwaibold
[00:48:10] S0: like Yeah. And that that actually seems like a very important point that you would want people to know. Yeah. You can control who has access. You can build on top of your existing setup. [00:48:17] S1: Exactly. [00:48:17] S0: Yeah. But it's super easy to miss it because the screenshot takes up a lot more of the space. There's this animation that is drawing your attention away from this headline that is actually really important and buried at the bottom. Exactly. [00:48:28] S1: And then you have to just... And then you have to differentiate between, like, how much and and, like, how much information is the visual that you added actually giving the user versus the copy that you could add to it. Right. And and that balance, I think, is a little off here, but overall, very beautiful. These are just nice. Like, these are these are... This is a really simple to use carousel. I can swipe through it. The colors are the colors are are are are mapped to the to the photography. Mhmm. I think that's something that people don't get credit for enough. Like, this is this is great and really well done. It's Manhattan. It's the blue sky. It's Coinbase. It's a blue it's a blue artifact here. Like, that feels really nice to kind of scroll through and branded. Yep. Although these colors are too close together, so they kind of they kind of... I would have used a different color for this one here. [00:49:11] S0: Yep. [00:49:11] S1: But overall, it's it's really nice. Maybe like a gray
00:49:11 · Marvin Schwaibold, Aaron Epstein
[00:49:11] S1: But overall, it's it's really nice. Maybe like a gray [00:49:13] S0: or I'd probably... This is maybe more the AT and T blue, but this image, I would maybe use a different image. [00:49:18] S1: That's probably correct. Yeah. Yeah. But overall, I mean, very clean, very very trustworthy. There's a [00:49:25] S0: lot of space between the sections too Yeah. Which is... I I know that is a technique that you use a lot on on your designs and and things that you build.
00:49:25 · Aaron Epstein, Marvin Schwaibold
[00:49:25] S0: lot of space between the sections too Yeah. Which is... I I know that is a technique that you use a lot on on your designs and and things that you build. [00:49:32] S1: Each section of the homepage is basically the first chapter of all the child pages. So a lot of the times, what we would do when we were designing for clients is, like, if you are talking about products, solutions, resources, and pricing, then those are the four the four main parts of your homepage Mhmm. Because apparently, that's what we're deeming the most important parts. The product features, our solutions, the resources, and the pricing, as you scroll through the through the website, those four components show up in exactly that order, from most important to least important because of scroll depth, like people drop off as they scroll through the page. So important content has to sit obviously at the top, and then each one of these sections should lead me in to to that. So if I click on... So theoretically, I would have had a whole section for product right here on the homepage, and then from there, you could you could click into products. Products, by the way, actually should probably have a have a have a home page itself because there are so many many products. But, yeah, overall, it's it's it's well designed, and it's it's simple. Looks like they took time and care to make this website Mhmm. Which is nice to see. [00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at.
00:50:37 · Aaron Epstein, Marvin Schwaibold
[00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at. [00:50:45] S1: There's still a lot of content, but it's spaced out and distributed across [00:50:49] S0: It has its... Everything has its own space, which helps the user know what to focus on at any one time rather than feeling like there's lots of things that are trying to draw their attention. And it's interesting how you describe that as, like, this actually took more time Yeah. Than the things that have lots of time or lots of competing elements. [00:51:05] S1: Yeah. [00:51:05] S0: Because it it actually takes work and curation to figure out what are the things that we actually want to keep. Yeah. It's easy to throw everything. Exactly. It's much harder to figure out what needs to [00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly.
00:51:16 · Marvin Schwaibold, Aaron Epstein
[00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly. [00:51:39] S0: Yeah. This is excellent. Great work, Nullify. Okay. Next up, we have Nullify. So your users don't read your docs. Your patients don't read your manuals. Your employees don't read your content. Nullify turns your docs and ideas into narrated, animated videos. Make them yourself in minutes or have our studio team make them for you for teams who need more video than they have time to make. Okay. I think right off the bat, being a typography designer, I [00:52:06] S1: would say there's a headline, there's a paragraph, and there's almost like a smaller version of the paragraph underneath in a different font size, and then there's the book a demo button and the start free button. [00:52:16] S0: Mhmm. [00:52:16] S1: There's one, two, three, four, potentially five font sizes right in the viewport here, disregarding all of the logos and the banner and the banner here in the corner. That... It's just a lot going on [00:52:27] S0: Mhmm.
00:52:27 · Aaron Epstein, Marvin Schwaibold
[00:52:27] S0: Mhmm. [00:52:27] S1: From that perspective. You can have a headline, and then you you you have the paragraph, and you have to put all of the important information into that paragraph. Yep. You can't keep adding Yep. Headlines to it and and making the user read all of those different points. [00:52:39] S0: The first thing that jumped out at me is the two placeholder elements in the headline, and I find that to be disorienting. Yes. It's one thing if you have one and it's changing because then you can anchor yourself on, we do this for this type of person and this type of person and this type of But with two elements changing, it's like the user is changing and the the, like, docs or manuals [00:53:00] S1: or whatever. Exactly. [00:53:01] S0: And then it sounds like it's actually like a video thing Yeah. Which was... I would not have gotten from the headline at all. And so I think what they're trying to say is, hey. People don't read these documents and PDFs and stuff like that. So you need videos so that they pay attention to stuff. Yeah. But I feel like they need to say they do videos that convert better, kind of like the positive of what they do. [00:53:20] S1: Could they use their own studio to make a video Yeah. On Ollify and put that on the website, we watch that first? Yeah. [00:53:26] S0: They proved their point. Right? People don't read all of this. [00:53:28] S1: Exactly. We're not gonna read any of this anyways. So just show us a video of what you do. There... There's a carousel here that I think just basically shows off the product. So