Y Combinator Startup Podcast
00:47:03 · Aaron Epstein, Marvin Schwaibold
[00:47:03] S0: which is very a nice. Lot of really big credible companies, which builds a lot of social proof, which seems to be something Yeah. Like, you know, we we have that... This vibe of, like, professional, trustworthy, and part of that is communicated, via... Seeing Microsoft and Anthropic and X and Coinbase are their users as well. [00:47:21] S1: With so many tools flooding the market, you need that kind of proof point to be like, okay. Well, if Spotify is using it, maybe we should actually look at it. Mhmm. And then I think this is just a great example of, like, they're abstracting UI and feature capabilities into something very cohesive and something really nice and art directed that feels, you know, interesting to to to look at. I would say maybe the the the headlines here for these cards are a little bit too small. If I look at all of them right now with the background color being the same, I'm kind of looking at none of them, and they're reusing they're reusing that that kind of braided animation in the background, and that's kind of losing its magic if you if you keep if you keep kind of reusing it all over the place. So I would actually say less is more here, and the headlines could be a little bit larger. Yeah. Again, here, it's kind of like... I'm not sure if you if you need that. It's very hard to read, build on top of your existing setup, [00:48:10] S0: like Yeah. And that that actually seems like a very important point that you would want people to know. Yeah. You can control who has access. You can build on top of your existing setup.
00:48:10 · Aaron Epstein, Marvin Schwaibold
[00:48:10] S0: like Yeah. And that that actually seems like a very important point that you would want people to know. Yeah. You can control who has access. You can build on top of your existing setup. [00:48:17] S1: Exactly. [00:48:17] S0: Yeah. But it's super easy to miss it because the screenshot takes up a lot more of the space. There's this animation that is drawing your attention away from this headline that is actually really important and buried at the bottom. Exactly. [00:48:28] S1: And then you have to just... And then you have to differentiate between, like, how much and and, like, how much information is the visual that you added actually giving the user versus the copy that you could add to it. Right. And and that balance, I think, is a little off here, but overall, very beautiful. These are just nice. Like, these are these are... This is a really simple to use carousel. I can swipe through it. The colors are the colors are are are are mapped to the to the photography. Mhmm. I think that's something that people don't get credit for enough. Like, this is this is great and really well done. It's Manhattan. It's the blue sky. It's Coinbase. It's a blue it's a blue artifact here. Like, that feels really nice to kind of scroll through and branded. Yep. Although these colors are too close together, so they kind of they kind of... I would have used a different color for this one here. [00:49:11] S0: Yep. [00:49:11] S1: But overall, it's it's really nice. Maybe like a gray
00:49:11 · Marvin Schwaibold, Aaron Epstein
[00:49:11] S1: But overall, it's it's really nice. Maybe like a gray [00:49:13] S0: or I'd probably... This is maybe more the AT and T blue, but this image, I would maybe use a different image. [00:49:18] S1: That's probably correct. Yeah. Yeah. But overall, I mean, very clean, very very trustworthy. There's a [00:49:25] S0: lot of space between the sections too Yeah. Which is... I I know that is a technique that you use a lot on on your designs and and things that you build.
00:49:25 · Aaron Epstein, Marvin Schwaibold
[00:49:25] S0: lot of space between the sections too Yeah. Which is... I I know that is a technique that you use a lot on on your designs and and things that you build. [00:49:32] S1: Each section of the homepage is basically the first chapter of all the child pages. So a lot of the times, what we would do when we were designing for clients is, like, if you are talking about products, solutions, resources, and pricing, then those are the four the four main parts of your homepage Mhmm. Because apparently, that's what we're deeming the most important parts. The product features, our solutions, the resources, and the pricing, as you scroll through the through the website, those four components show up in exactly that order, from most important to least important because of scroll depth, like people drop off as they scroll through the page. So important content has to sit obviously at the top, and then each one of these sections should lead me in to to that. So if I click on... So theoretically, I would have had a whole section for product right here on the homepage, and then from there, you could you could click into products. Products, by the way, actually should probably have a have a have a home page itself because there are so many many products. But, yeah, overall, it's it's it's well designed, and it's it's simple. Looks like they took time and care to make this website Mhmm. Which is nice to see. [00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at.
00:50:37 · Aaron Epstein, Marvin Schwaibold
[00:50:37] S0: Yeah. It's interesting. It's a lot more breathable. Yep. It feels like there's less going on here versus some of the other ones that we look at. [00:50:45] S1: There's still a lot of content, but it's spaced out and distributed across [00:50:49] S0: It has its... Everything has its own space, which helps the user know what to focus on at any one time rather than feeling like there's lots of things that are trying to draw their attention. And it's interesting how you describe that as, like, this actually took more time Yeah. Than the things that have lots of time or lots of competing elements. [00:51:05] S1: Yeah. [00:51:05] S0: Because it it actually takes work and curation to figure out what are the things that we actually want to keep. Yeah. It's easy to throw everything. Exactly. It's much harder to figure out what needs to [00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly.
00:51:16 · Marvin Schwaibold, Aaron Epstein
[00:51:16] S1: be edited out. Because that conversation is just much harder to have with the team. Everyone's competing. Everyone wants their functionalities or their features to be on the page, and you have to curate and make a decision and and and reduce, which is the job of any designer. Like, reduce complexity and show one piece at a time and and and and drive narrative that way. It's it's hard to do, but it's... It pays off when when done correctly. [00:51:39] S0: Yeah. This is excellent. Great work, Nullify. Okay. Next up, we have Nullify. So your users don't read your docs. Your patients don't read your manuals. Your employees don't read your content. Nullify turns your docs and ideas into narrated, animated videos. Make them yourself in minutes or have our studio team make them for you for teams who need more video than they have time to make. Okay. I think right off the bat, being a typography designer, I [00:52:06] S1: would say there's a headline, there's a paragraph, and there's almost like a smaller version of the paragraph underneath in a different font size, and then there's the book a demo button and the start free button. [00:52:16] S0: Mhmm. [00:52:16] S1: There's one, two, three, four, potentially five font sizes right in the viewport here, disregarding all of the logos and the banner and the banner here in the corner. That... It's just a lot going on [00:52:27] S0: Mhmm.