Y Combinator Startup Podcast
00:57:27 · Max Junestrand
[00:57:27] S0: Okay. So the the inside baseball is we had a meeting with one of our marketing agencies and one of their pitches was why don't we redo like very famous legal scenes like... So it's like you can't handle the truth. Yeah. Know, like like why don't we redo like famous legal scenes with lawyers but like with Legora? Yeah. And... Or... But no. The pitch was this. It was actually pretty funny. All of these movies about lawyers, like what if they just had Legora and you know, the movie would be over in like a minute. And so we got to this idea of like working with actors. And then somebody went, well, Legora is like AI powered law. What if we got Jude Law to be like AI powered? And that got us down the track of like, maybe we could get Jude Law. And what's funny in Hollywood right now is it's like pretty anti AI with, you know, writing scripts, you know, using AI in movies, etcetera. And he thought we were completely unserious when we reached out the first time, like some Swedish AI company wants to work with Jude Law to make billboards and a campaign. But then, we were so persistent, and I think one underappreciated form of negotiation is nagging. It's one of the things my dad taught me. And we nagged and nagged and nagged, and he said yes. On one condition, he got to pick his own script writer and cinematographer. And who would have known? He brings an SNL script director and the cinematographer from Oppenheimer to to like light the the scene and like do the whole cinematography. And they basically go into the the set and nobody from Legora is allowed in, and you know, a few hours later, like these magical productions come out.
00:59:20 · Gustaf Alstromer, Max Junestrand
[00:59:20] S1: It's really [00:59:20] S0: good. It's so funny. Yeah. What I think it did for us was it put us in another light where like even people outside of law now know about Legora. Yeah. And that has been really exciting. [00:59:33] S1: Awesome. Thank you so much for coming to Startup School. This is awesome. Thank you, Gustaf. Appreciate it. Thanks, everyone.