00:13:05 · Sebastian Johnson, Hugo da Silva
[00:13:05] S0: That's an amazing position to be in. [00:13:08] S1: Yeah, it's great to be right, but like I said, right, the market dynamics change, it can be that in six months from now the situation changed dramatically, but what we build over the last twelve months and also like I said by having people in the region, so we can really be very close to this dynamic change in the market, I think allow us to be in a way a bit of a luxury position that can play with pipeline we have today rather than go ahead and because it costs a lot to have new customers, right? So in our case we have already the big brands we work which are the owners of the devices as well as their supply chain and I think this is enough for us at this moment. So I think we can have fun and do a lot of business with the pipeline we have so far. [00:13:54] S0: How big do you think AI glasses are going to be and when can we start to see them everywhere that we go?
00:14:00 · Hugo da Silva
[00:14:00] S1: You know fundamentally I mean there's two lines of thoughts here. Some people believe this AI smart glasses will be everyone's device. So if you think about the population that wears regular glasses, about the thing, if I'm not mistaken, about 4,000,000,000 people worldwide. So if you think about like 10% of that population that's already you know quite a lot of devices right and the industry believe that the size of this market will be somewhere under 500,000,000 devices in you know five to ten years from now. But in order to get there I think everything is lined up to get there and one of the key challenge was a bit of still a bit on the cost like any other technology right. If you think about LCD TVs the first TVs on the market was about €10,000 now you can buy a TV 4 or €500 right. If you think about the cost of the funds in the past, so I think there is still a gap on the cost which has a lot to do with so what we try to bring to the market is a precise technology that can scale, but this industry suffered over the last five years with a lot of super highly engineered products that is not able to scale or to get the cost down or finding this good enough point. And I believe we are very much in that area or that neighborhood of a good enough product, so a combination of a good technology, good pricing that it can scale, which means a lot of people would believe in three, four years from now they will be in a range of 100,000,000 devices, which is a large enough market to start scale and get cost. So that would suggest then that dream of a lot of people would be that everybody that wear a glass could potentially add smartness to their glasses. I think that can pretty much come through in a few years from now.
00:15:53 · Sebastian Johnson
[00:15:53] S0: What are going to be the key bottlenecks that the industry faces as it tries to scale to that size?
00:15:59 · Hugo da Silva
[00:15:59] S1: I think like you said one of the things is the costs of and also there's a lot of I mean debates whether these devices will have all the computing power you need or the computing power will be sitting on your phone. So there is like you said different companies or let's say different brands have different beliefs on that. The companies that already have a phone as the source of your data will believe that the glass is just a carrier and it is just for visual and for communication. The others will say well all the computing power needs to be in the glass right, but obviously more computing power in the glass it means battery life you know lightweight and difficult to adapt to because again right if you go to a population of 4,000,000,000 people there might be millions of different designs everyone wants one design. This is a personal item, this is not a font that keeps in your pocket right. The design has a lot to do with yourself right it's like you buy clothing you buy a glass you need to feel good with the glass right? It's not just a phone that fits everyone, you just have five colors and that's it. So I think those are is more like how people would adapt to that, how people would understand how to use the technology. Most likely will go to some regulatory challenges. You see already some challenges about the technology itself. I think there are some steps that are bottlenecks and needs to be solved in order for this to be a mass market product.
00:17:26 · Sebastian Johnson, Hugo da Silva
[00:17:26] S0: Well it's very exciting and you and the team are absolutely crushing it. Thank you for taking the time to chat and congrats on the fundraiser, it's amazing news. [00:17:34] S1: Yeah thank you very much for inviting and hope that help your viewers to understand better what we do and what we are up to.