00:36:52 · Kenn Ricci, David Senra
[00:36:52] S1: No, I phoned a company. I branded that product Flight Options. [00:36:56] S0: Okay. [00:36:56] S1: That was the brand. Deal is how [00:36:59] S0: the best founders turn the world into their talent pool. I've been studying how history's greatest founders operate for a decade. And one thing they all have in common is they understand that recruiting and hiring the very best talent is your most important priority. A players recognize other a players, which is why top companies like Ramp, Shopify, Eleven Labs, Uber, and DoorDash all use Deal. Many of the top founders I know have personally invested in Deal after using their product. And what they discovered is that Deal is the best company in the world at building infrastructure for global hiring. Deal will help your business hire, pay, and manage any worker anywhere in the world so you can retain the best talent anywhere and spend the rest of your time focusing on what you do best, delivering value to your customers. The founder of Eleven Labs has a great description of the value Deal can give your company. He said, we built Eleven Labs to break down language and communication barriers. With Deal enabling us to hire and support exceptional talent anywhere, we can accelerate our innovation and bring more voices, stories, and ideas to every corner of the world. Deal is trusted by over 40,000 companies and growing fast. Learn how they can help your business by going to deal.com/senra. That is deal.com/senra. So that's flight options. You start with how many planes with flight options? Two.
00:36:59 · David Senra, Kenn Ricci
[00:36:59] S0: the best founders turn the world into their talent pool. I've been studying how history's greatest founders operate for a decade. And one thing they all have in common is they understand that recruiting and hiring the very best talent is your most important priority. A players recognize other a players, which is why top companies like Ramp, Shopify, Eleven Labs, Uber, and DoorDash all use Deal. Many of the top founders I know have personally invested in Deal after using their product. And what they discovered is that Deal is the best company in the world at building infrastructure for global hiring. Deal will help your business hire, pay, and manage any worker anywhere in the world so you can retain the best talent anywhere and spend the rest of your time focusing on what you do best, delivering value to your customers. The founder of Eleven Labs has a great description of the value Deal can give your company. He said, we built Eleven Labs to break down language and communication barriers. With Deal enabling us to hire and support exceptional talent anywhere, we can accelerate our innovation and bring more voices, stories, and ideas to every corner of the world. Deal is trusted by over 40,000 companies and growing fast. Learn how they can help your business by going to deal.com/senra. That is deal.com/senra. So that's flight options. You start with how many planes with flight options? Two. [00:38:14] S1: Once I get the financing, probably 25. [00:38:17] S0: Okay. Why'd you pick
00:38:17 · David Senra, Kenn Ricci
[00:38:17] S0: Okay. Why'd you pick [00:38:17] S1: a number like that? There were three different fleets. Okay. Two light jets and medium jet. And you need about eight aircraft to be your core fleet. In other words, if you and me are both going to buy a share of an aircraft, we recognize there can only be one. Because if you and I want to fly the same day, who gets the plane? So you had to show the potential prospect that you had a fleet. And eight was about the number that people, oh, have eight citations, I'll buy one. And then you have, you can service us. So if you [00:38:47] S0: had 25 planes to start out, how many customers, like what, when do you hit your limit? Like a 100 people's too much? Like what's the... No, because remember these are core fleet. [00:38:56] S1: These planes never get sold. What I do from this point on is if four people buy the citation, I buy another citation. So these 24 aircraft were off. So you [00:39:06] S0: don't stay with 24, 25 for very [00:39:07] S1: And you know what, that kind of, that's still a model we use today. If we look at our fleet of three sixty five aircraft, we would tell you that about 70 of them are core fleet. They don't get sold. They're just there to support your, our customer's ownership and a share of [00:39:20] S0: a jet. Okay. [00:39:21] S1: Yeah. Because we need that because on peak travel days, we're gonna have more demand than there's just not enough airplanes to go around. So we still have that core fleet model. Okay. So, but [00:39:29] S0: this is called Flight Options. Yes.
00:39:29 · David Senra, Kenn Ricci
[00:39:29] S0: this is called Flight Options. Yes. [00:39:31] S1: How do we get from Flight Options to Flexjet? Okay. So it's a little longer than you probably hope, but a $100,000,000 in sales between October and December. [00:39:41] S0: 400. Four, wait, first three months of?
00:39:43 · Kenn Ricci
[00:39:43] S1: David, this was the most amazing thing I've ever seen in my life. People thought it was such a great bargain that they would send me a check I think the buy in at that time was like $800,000 People would send a check for $800,000 and say, send me the paperwork, I want to fly tomorrow. In other words, they loved it so much. They knew they couldn't fly till I had the money. They'd send me the checks and they'd go, send me the paperwork, we'll get to that stuff later. Just let me fly. Yeah. So a 100,000,000 in the first three months, 400,000,000 in the next year. And now all of a sudden I've got a tiger by the tail and no clue, right? Because a business that grows that fast is immensely complicated, particularly for cashflow. And I think at that time, didn't really realize that, you know, in capital intensive industries, particularly aviation, the balance sheet is the whole game. It's not the income statement, it's the balance sheet. You know, forget income, forget EBITDA, it's free cash flow. And how strong is your balance sheet? That's what drives that business. I didn't know that in 1998. I hadn't figured that all out yet. I'm in my early 40s when this is happening. And so then I bring in an equity partner. So now I have some equity partners around the table. 2,000, we have the .com bomb. So I've been through four recessions. That was number three. So now the business is struggling a little bit, cashflow struggling, not volume struggling. And we decide, you know, when a business is in trouble, there's two things you can really do. Well, three things, I guess you could close it down. Two is that you can sell it for a song or three, strategically change direction. So you go to the bankers because your problem is always the credit markets. It's always who's out there for you. And you say, I have a new strategy. I'm going to merge with this company. Here's the projections. And you buy yourself time to see if you can put these companies together. Acquisitions, mergers are incredibly difficult. I hate them. I don't do them very often. I think they're immensely culturally, they're damaging.
00:41:36 · David Senra, Kenn Ricci
[00:41:36] S0: Why do you hate mergers? [00:41:38] S1: I hate them for me because for me, I think they're a sign of weakness because you can't build your business on your own. You can't, whatever this company is offering you in terms of, let's say it's market share. Let's say they have a part of the market and you have a part of the market and you say, gosh, we'll capture the market. Well, do you really need to spend 12, 10 times cashflow to gab the market? Would you invest that money yourself and get grab the market share? Or do you not have a good enough product to do it? So I think we don't analyze enough what it costs for whatever your logic is for bringing that in. Give me the logic for why you're doing that. And I would tell you 90% of the time, you could probably do this yourself without the acquisition. Now, once you do the acquisition culturally, if you have a business built on culture, which is essential for me, it's essential for us, it's impossible. You can integrate a culture if 10% of the workforce is being added. Adding 30%, 40%, culturally impossible. And then you're going to destroy your culture. So you probably had, you probably overpaid. I don't know if your business, if the business of me reasoning is sound, and you really put your culture at risk. So that's why I don't like them. [00:42:49] S0: Okay. Yeah. So, but you were, this was I'm in trouble. [00:42:52] S1: I'm in trouble financially. [00:42:53] S0: So you have to.