00:21:52 · David Senra, Kenn Ricci
[00:21:52] S0: Okay. So you mentioned, hey, I'm an inch wide, but I'm a mile deep. All my businesses focus on the, this, we've mentioned Buffett and Munger. I don't know if you said it on the show or if we were talking before, but like we've mentioned, both mentioned Buffett and Munger a bunch of times. And their whole thing is like, know your circle of competence and just stay inside that circle. So that sounds like what you did. Your first [00:22:08] S1: I always say my portfolio of investments is unbelievably diversified. It's cash and airplanes. That's my diversification strategy. So what's the first [00:22:17] S0: business you do in aviation? [00:22:20] S1: So first of all, I don't think of myself as a businessman. In fact, I'll often say there's two people that are very successful in business. One is a person that just gets business. They could run a yogurt store. They could run a steel manufacturing plant. They just get business. They understand how they're connected. They see market strategy and business is just very clear to them. And the other ones that are just passionate about what they do. You're passionate about your podcast. You're successful in business because this is what you love to do. I'm successful because I love to fly and I learned everything airplane, right? That's what put me here. But I didn't, I never had a goal to become wealthy or to build a business. [00:22:57] S0: That's the accidental wealthy part, you're- Sure,
00:22:57 · David Senra, Kenn Ricci
[00:22:57] S0: That's the accidental wealthy part, you're- Sure, [00:22:59] S1: of course. In many ways, right? Accidentally that I even formed a business. Accidentally that, you know, that when I go into private aviation, there's only 5,000 jets in the world. And today there's 35,000 jets. So part of [00:23:13] S0: my luck- Wait, wait, wait. Say that part again. [00:23:15] S1: Yeah. [00:23:15] S0: When you started- So what are [00:23:17] S1: your years? 1985, figure about the- [00:23:18] S0: There's only 5,000 jets? [00:23:19] S1: 5,000 jets in the world. And today there's 35,000 private jets in the world. So part of my luck was just to be when this industry grew up. I entered an industry because I could have been an airline pilot. I could have gone into, I could have stayed in the military, but I was attracted to private aviation. It was more free to me. It was more spontaneous. It was more interesting. The people you would meet, there's no cockpit door. I could have conversations with passengers and learn from them. So who knew in 1985 that private aviation would be this unbelievable growth industry in the next forty years? I didn't know that. So that's part of it. But what I'm really doing is flying. I leave the military. I become a cargo pilot, flying air freight. Then I go to Northwest Orient. I'm at Northwest Orient in a very brief period of time. They have a furlough, so I lose my job. [00:24:09] S0: So wait, Northwest Orient doesn't exist anymore? No. It's a- was an airline.
00:24:09 · David Senra, Kenn Ricci
[00:24:09] S0: So wait, Northwest Orient doesn't exist anymore? No. It's a- was an airline. [00:24:13] S1: It was an airline. Yeah. You're an airline pilot? You know, the airlines were Pan Am, TWA, Northwest. The airlines that flew all around the globe, they were the good air... They were the airlines that were the prestigious ones. [00:24:24] S0: Okay. So you're Northwest Orient. You said you got furloughed, which is another [00:24:27] S1: Yeah. Name It's for fair concern for I don't have a job. So I came back to Ohio. Ohio birthplace of the Wright Brothers. Well not Dayton. That's in Southern Ohio. [00:24:37] S0: Yeah, but I think Dayton, right? [00:24:38] S1: Yeah, But my father was, he didn't see it as a very stable career. He said, I know a lot of jockeys. They just kind of move from place to place and they end up taking whatever job they can. It's just not a stable industry. So it was at that time that I went to law school. [00:24:57] S0: And I really- So you love flying in pilots. Your dad's giving you- [00:25:02] S1: I'm a little scared. [00:25:02] S0: Kindsight bad advice, considering where And your life is right you're gonna do something you don't love. Correct. Correct. For prestige or money, [00:25:12] S1: what needed was something to fall back on in case this aviation thing doesn't work out. Well, the aviation thing worked out okay. But... [00:25:20] S0: Did he live long enough to see it? [00:25:21] S1: You know, he died in 1991. So kinda. [00:25:24] S0: Okay.
00:25:25 · Kenn Ricci
[00:25:25] S1: Kinda. He saw me, he saw me have a business. He saw me fly. He flew on one of my first Learjets, loved it. Okay. But he never, I mean, know, he would never, he never saw this coming. Got it. The only job I can have in law school is a part time pilot. So I'm a fill in pilot for a company called J and J Aviation. And J and J Aviation was a fraud. I mean, I'm just an employee there, but what they did was in the early eighties, they had investment tax credit of 10%. And if you bought an aircraft, you got an immediate 10% credit. So they would sell these Citation jets for $750,000 So they had about a fleet of about six airplanes. And then they'd sell these Citation jets to investors on the West Coast, a long way from Cleveland. And they would, they'd get the $75,000 investment tax credit, and then they'd pay the $750,000 for the plane. And then the head of J and J was a guy named Jeff Toke. And every month he would pretend that these aircraft were on lease, but they weren't. The aircraft didn't even exist. He would make up a dummy statement. He would say it flew forty hours this month. The revenue was $90,000 The expenses were $78,000 Here's your $12,000 check. So he simply put the 70, the million 5, the two aircraft, and put the million 5 in the bank and kind of dribbled out the interest in a fake statement. Well, after about a year and a half, the owner said, we gotta see our jets. And they were never, they were always in the air. They were never around. But one day they caught him and he flew the coupe. So this little company, J and J Aviation had like three employees, you know, a secretary, a dispatcher.
00:27:00 · David Senra, Kenn Ricci
[00:27:00] S0: And is this just charter? What's the charter? [00:27:03] S1: Using these managed airplanes or these Phantom airplanes, but there were six of them. They were Navajos and these little tiny piston engine aircraft. And the dispatcher, dispatcher there, Rick Michaels calls me up and he says, he said, You know, nobody here wants to do this. And I don't have, I'm not smart enough to do it, but you seem to know a little about aviation. You should buy the company. So I call my dad. And you're how old at the time? [00:27:28] S0: 26. And you never thought you were going to be an entrepreneur? [00:27:31] S1: No, in fact, I didn't even buy this company to be an entrepreneur. Bought it so I could still have a job. Like I needed to make sure these airplanes didn't go away so I could keep flying. I mean, that was the whole goal. [00:27:40] S0: And Rick said he could do it [00:27:41] S1: by himself. So I left, I kept, I knew [00:27:43] S0: I had to employ the dispatcher and run. It ended up with two of the planes left.
00:27:43 · David Senra, Kenn Ricci
[00:27:43] S0: I had to employ the dispatcher and run. It ended up with two of the planes left. [00:27:47] S1: So I had four airplanes when I started. And I called my dad and I said, dad, I want to buy this company, J and J Aviation. I'm actually going to name it Corporate Wings. And he goes, oh, he goes, I go, it's $27,500 And he said, well, how are you gonna pay for it? And I said, well, the company has 27,000 in the bank. So I think I can just use their own money to buy them. And he goes, Oh, he goes, Well, what are you doing for the other $500 I go, Why do you think I called you? So that was really how I bought corporate wings. And that company's still here today. [00:28:18] S0: Explain how you get from corporate [00:28:20] S1: wings to Flexjet. Right away I decided where's the niche for this corporate wings? Like everybody has a charter plane, like, but how do I get bigger niches and so on? And I, you know, life is timing. I met someone who worked for Chapman Freeborn. Don't know if you know this company. They move all the rock stars around. So they move the freight. You know, every rock star comes with a stage. And part of that stage can go on the land. Part of it has to go in big aircraft depending upon what, but it's a cargo moving system. And along with it, had this ancillary business to move the star, to move the celebrity.