00:57:30 · Alex Hormozi
[00:57:30] S1: Yeah. I think humans are inherently dissatisfied. Okay. And I think whatever you have, you want what you don't have. And so if you're married, you're like, oh, what what life would be different if I'm single. If you're a parent, you're like, oh, can you remember when didn't have kids? And when if you don't have kids, you're like, I wish I had kids. Yeah. If you're an employee, you're like, man, I wish I'd be an entrepreneur. And somebody an entrepreneur, like, it would be so nice to just show up and clock out of five and have to think about and get a check. Like, we just always we want to make we want the benefits of a trade off without the negatives of the trade off. Sure. Yeah. And so when guys are in the cash flow business, because I'll I'll because I that's who I talk It's like, what they're thinking about all the time is just like, it's hard to sell this business. Yeah. I'm not really building my net worth. The multiples that I'm gonna get on this aren't gonna necessarily be that high. I'm dealing with people all day. I deal with low skilled labor, and I've got, you know, churn issues or finding techs that aren't gonna show up drunk on the job. Like, there's like, my one of my favorite quotes of all time I've been trying not to cuss on this one, but Go ahead. My CFO was Deep South Texas when we were when we were in Texas when were building Jim Lodge. Suzanne Schifflett, shout out to Suzanne. She was the reason we were was up at gym launch. She's she had been she had been a CFO for four companies from 1 to a 100,000,000 plus, had done a $5,000,000,000 exit, and I think she'd she'd been either buy side or sell side over 20 times. Wow. She was just like she was a just so weathered in a good way. Right? And she said, you know what, Alex? She's like, it's all shit. She was like, it's all shit. Every business is shit. It's all shit. And I and it was but it was like, she said it with so much sincerity because I was like at the time, I was like, man, be cool if we got this kind of multiple blah blah blah blah. And she was like, it just doesn't it's it it all sucks. Yeah. And it's just different type of suck, but it all sucks.
00:59:07 · John Coogan, Jordi Hays, Alex Hormozi
[00:59:07] S0: Yeah. Be satisfied. [00:59:09] S2: We're at time, but give us a pitch for scale or fail. [00:59:13] S1: If you like seeing entrepreneurs try their absolute hardest and have a completely new paradigm shift in ninety days, to scale their business the most, then watch the show. I meet with them for an hour, give them a whole blueprint of what I would do if I bought the business a 100% today, and then they execute and they compete. I love it. [00:59:32] S2: Amazing. So reminds me of PMF or Die. Yeah. We we we experimented with the show last year. So it was like niche audience. Yeah. Yeah. It was like it was like we we we put this team in an apartment in New York. They were not allowed to leave for ninety days until or or until they build a million dollar ARR business. It it it it it descended into chaos. [00:59:54] S1: It was mortified. Mortified. Mortified. For sure. [00:59:56] S2: It's totally crazy. And we were like, we don't have time to do this and this. [01:00:00] S0: But it had it had, like, hundreds of people watching at all times. It was actually gripping. [01:00:05] S2: And it was just a livestream of them in the apartment Yeah. Just, like, cooking. [01:00:08] S0: Yeah. It was But one of them got really good at talking to chat. It was a whole thing. It it was sort of opened us up to a [01:00:12] S2: live audience. Example because, like, one of them clearly was, like, a gifted content creator, and the other one was, like, why am I on camera? [01:00:18] S1: This is terrible. This is terrible. Did he become a content creator?
01:00:18 · Alex Hormozi, Jordi Hays, John Coogan
[01:00:18] S1: This is terrible. This is terrible. Did he become a content creator? [01:00:21] S2: No. We gotta check-in with him. [01:00:23] S0: We gotta check-in with him. [01:00:24] S2: He he But they're both both very challenged. A little bit out of They both needed to, like, disconnect. It was [01:00:28] S0: But yeah. Let let the last [01:00:30] S2: episode So don't do the show live. Then people will will actually go [01:00:33] S0: Edit is is a great This was awesome. Dude. [01:00:36] S1: Hey. This is Thanks, man. For having me. Thank you so much for coming on. Pleasure. Thank [01:00:40] S0: you, guys. We'll talk to you soon.