00:48:58 · Alex Hormozi, Jordi Hays, John Coogan
[00:48:58] S1: So don't I think there's a right answer because it's all dependent on risk, which is entirely personal. Yeah. And so if you wanna go balls on the line, that's not cursing, then then do it. Go all in. But like, just understand the risk that you're taking on. And so I would say that that's not a risk that I would take. I would say that I'm [00:49:17] S2: There's there's risk to being all in and then not having the capital to actually fuel the opportunity. Right? My point of view is, like, you're gonna be way way way higher likelihood of success if you sort of build slow and you can put half 1,000,000 a year of like outside capital into the business [00:49:33] S0: Mhmm. [00:49:33] S2: Versus like trying to build this brand when you don't have a a capital source.
00:49:33 · Jordi Hays, Alex Hormozi
[00:49:33] S2: Versus like trying to build this brand when you don't have a a capital source. [00:49:37] S1: Depends on goal, depends on risk tolerance. Like, I wanna be a trillionaire and then and I'm willing to take the risk, then it's like, yeah. I mean, you should have started yesterday. You know what I mean? But my perspective is I would like to get my oxygen mask on personally. And I was able to make I've been able to to take significantly bigger and bigger bets in my career because I don't. They're free swings. Yeah. If I lose, my chain my life changes to zero. Yeah. And so when thinking about big life changes, what's been really helpful for me is what is my what tactically changes about my life? Do I change what I eat? Do I change what I wear? Do I change where I live? Do I change the car I drive? And and do these things matter? Right? Does it change who I'm married to? If none of these things change, then almost none of these decisions are gonna actually have a huge impact on my life, which then makes the argument for like, maybe I should take a higher risk adjusted return move. Mhmm. But I would say that from the emotional side rather than the logical side, it was I have tried I very quickly tried to have a nest egg to be like, I'm good. Yep. And that's what's allowed me to take really big bets. Like, things like school. Schools [00:50:37] S2: have platforms. [00:50:38] S1: I like the good that [00:50:38] S2: Oxygen mass is a is a great way to Yep.
00:50:38 · Jordi Hays, Alex Hormozi, John Coogan
[00:50:38] S2: Oxygen mass is a is a great way to Yep. [00:50:41] S1: Put that on. If you're gonna be If you want. And if you have responsibilities too. If you're if you're a parent and you've got kids and you've got mortgage and and you want a certain lifestyle for them and certain schools that they, you know, that cost money, then then you're also risking their futures to a degree. And so, again, it's your decision, but just know what you're putting at risk. And how much is my life gonna change if I lose? Keith Cunningham has a great frame on this, which is just, what's my upside? What's my downside? And can I live with my downside? Mhmm. If you can't live with the downside, don't take the bet. [00:51:09] S0: Mhmm. You mentioned that, you know, the success and the habits are visible at the plateau, but not on the rise. At this and and I agree with you. Like, you're not actually seeing the accurate picture of the up and coming entrepreneur, the future trillionaire as it's happening. But at the same time, a lot of businesses increasingly need to do some form of social media on their way up. And the risk there is, like, sometimes companies just get sucked into just being full media companies Yeah. Or the or the brand value and the and the cash flow from the media business outgrows whatever they were doing originally. [00:51:43] S1: Yeah.
00:51:43 · Alex Hormozi, John Coogan, Jordi Hays
[00:51:43] S1: Yeah. [00:51:43] S0: What is the right balance? How should entrepreneurs think in the modern era? Like, if you're starting a company, consumer product in 2026, what's the right level of social media and and actual owned content without it becoming, like, fake work? [00:51:58] S1: What do you mean by fake work? [00:51:59] S0: Fake work would be, like, you're you're growing your following account, but you're not growing your cash flow or you're actually [00:52:05] S2: Oh, yeah. There's a generation of entrepreneurs and, like, you're probably a huge driver of this that are, like, that are, like, I need to work I need to, like, I need to build my personal brand. Yeah. And they don't realize that, like, if they just make an amazing product that millions of people benefit from, they just default get the personal brand, and they could just if you care about, like, attention and being on camera, then you could just do that later, but maybe just make something amazing. [00:52:27] S0: And also your personal brand is an actual media company that has cash flow. Yeah. And it's like a successful business. [00:52:33] S2: You wouldn't be you wouldn't I I don't think you would be, like, on camera [00:52:36] S1: if weren't making money. I wouldn't. I hated it. Yeah. It was, like, it was very hard for me to decide to do this.
00:52:36 · Alex Hormozi, John Coogan
[00:52:36] S1: if weren't making money. I wouldn't. I hated it. Yeah. It was, like, it was very hard for me to decide to do this. [00:52:40] S0: Yeah. But there's a lot of people that are basically doing the media the cloud, and they don't and they and they think put it it's fake work because they're saying they're justifying the cloud chasing by, saying, oh, it's marketing for my business. [00:52:52] S1: If what you do does not translate into the money that you make and money that you make is the goal, then you are doing work that is not effective. Yeah. If to the the example you gave earlier, if you start a a business and you get better at media and the media is making more money than your existing business, then maybe you're better at media than you were at your business. [00:53:11] S0: Yeah.
00:53:11 · John Coogan, Alex Hormozi, Jordi Hays
[00:53:11] S0: Yeah. [00:53:11] S1: And maybe that should be your business. Yeah. And that's I think constantly being flexible about reassessing what the market wants versus what you have. Yeah. You know, I think Basis says this, you know, determined on goal and flexible on path or whatever way he says that. And he's also a great example of what's Basis' personal brand? Well, everyone knows who he is. Does he make a lot of content? No. Why? Just happens to own Amazon. Right? Yeah. And so I think it depends on what what sphere you wanna get into. This is kind of interesting. If you were to say, I wanna be a big b to b influencer, you cannot be a b big b to b influencer without evidence that you are good at business. Period. Mhmm. You could take and there's plenty of people who take word for word the stuff that I say. Aren't there there's probably [00:53:51] S2: some good counter examples to that. We don't need we don't need to name [00:53:54] S0: Yeah. You know, it's it's tough. It's tough. [00:53:57] S1: Like Right. [00:53:57] S0: There's people that copy