00:46:43 · Jordi Hays, Alex Hormozi, John Coogan
[00:46:43] S2: kids are our kids are watching, but, [00:46:45] S1: you know, by all means. Have to an incredible argument for why that's going to improve your output. And so, like, morning routine that I'm a big advocate of is you wake up and then you caffeinate. Sure. You shut off your your distractions, and then you begin the work. And how how much you can compress the time from waking to beginning work Sure. Is the ideal. And you are the freshest whenever you are post sleep. [00:47:05] S0: Yep. [00:47:07] S1: And so I like, if you wanna do that stuff, I'm like, by all means, go for it. But, like, just understand, like, you can plenty of people have hobbies. You can have hobbies. Like, there's nothing wrong with that. It's just is this actually and you also didn't need to work sixteen hours a day in order to get what you want. I have plenty of friends who are super successful and don't work that much. Yeah. Now did they work sixteen hours a day to get there? Probably. Yeah. And so this is the modeling the rise, not the plateau. What's difficult is the plateau is what's more visible. [00:47:31] S0: Sure. [00:47:32] S1: What do you think about and then you can make the content. [00:47:33] S0: Yep. [00:47:34] S1: Right? What No one's Yeah. Making this part. No. No.
00:47:34 · Alex Hormozi, Jordi Hays
[00:47:34] S1: Right? What No one's Yeah. Making this part. No. No. [00:47:36] S2: What do you think about, people sort of like staging out their sort of career as an entrepreneur? I was talking to a friend of mine who has a something like an agency business in fashion. He's gonna do like about a million dollars this year of like profit. A fantastic business. He has he he eventually wants to have his own his own brand. My my advice to him is like fashion is such a, like, bad business until it's a great business till you have like a flagship brand that takes twenty years to make. I was like, get your business to like a couple million a year. Get it like established. Couple million a year profit, at least. Get it established. Get, you know, ten, twenty flagship clients that are on sort of long term contracts. And then, basically, use that cash flow to invest in your brand. And, like, a lot of people would be, like, given the advice now of, like, just go all in on go all in on the brand. Like, why are you wasting time with this other thing? Yeah. And I feel like that's very, that that works super well, like, if you have a trust fund. But for somebody who's, like, 27, let's assume they wanna have a family in a few years, I was pushing him to say, like, make this thing great even though you know it's not the thing that you wanna be doing for that forty year chunk of your career. But how would you talk to to somebody in that sort of space?
00:48:58 · Alex Hormozi, Jordi Hays, John Coogan
[00:48:58] S1: So don't I think there's a right answer because it's all dependent on risk, which is entirely personal. Yeah. And so if you wanna go balls on the line, that's not cursing, then then do it. Go all in. But like, just understand the risk that you're taking on. And so I would say that that's not a risk that I would take. I would say that I'm [00:49:17] S2: There's there's risk to being all in and then not having the capital to actually fuel the opportunity. Right? My point of view is, like, you're gonna be way way way higher likelihood of success if you sort of build slow and you can put half 1,000,000 a year of like outside capital into the business [00:49:33] S0: Mhmm. [00:49:33] S2: Versus like trying to build this brand when you don't have a a capital source.
00:49:33 · Jordi Hays, Alex Hormozi
[00:49:33] S2: Versus like trying to build this brand when you don't have a a capital source. [00:49:37] S1: Depends on goal, depends on risk tolerance. Like, I wanna be a trillionaire and then and I'm willing to take the risk, then it's like, yeah. I mean, you should have started yesterday. You know what I mean? But my perspective is I would like to get my oxygen mask on personally. And I was able to make I've been able to to take significantly bigger and bigger bets in my career because I don't. They're free swings. Yeah. If I lose, my chain my life changes to zero. Yeah. And so when thinking about big life changes, what's been really helpful for me is what is my what tactically changes about my life? Do I change what I eat? Do I change what I wear? Do I change where I live? Do I change the car I drive? And and do these things matter? Right? Does it change who I'm married to? If none of these things change, then almost none of these decisions are gonna actually have a huge impact on my life, which then makes the argument for like, maybe I should take a higher risk adjusted return move. Mhmm. But I would say that from the emotional side rather than the logical side, it was I have tried I very quickly tried to have a nest egg to be like, I'm good. Yep. And that's what's allowed me to take really big bets. Like, things like school. Schools [00:50:37] S2: have platforms. [00:50:38] S1: I like the good that [00:50:38] S2: Oxygen mass is a is a great way to Yep.
00:50:38 · Jordi Hays, Alex Hormozi, John Coogan
[00:50:38] S2: Oxygen mass is a is a great way to Yep. [00:50:41] S1: Put that on. If you're gonna be If you want. And if you have responsibilities too. If you're if you're a parent and you've got kids and you've got mortgage and and you want a certain lifestyle for them and certain schools that they, you know, that cost money, then then you're also risking their futures to a degree. And so, again, it's your decision, but just know what you're putting at risk. And how much is my life gonna change if I lose? Keith Cunningham has a great frame on this, which is just, what's my upside? What's my downside? And can I live with my downside? Mhmm. If you can't live with the downside, don't take the bet. [00:51:09] S0: Mhmm. You mentioned that, you know, the success and the habits are visible at the plateau, but not on the rise. At this and and I agree with you. Like, you're not actually seeing the accurate picture of the up and coming entrepreneur, the future trillionaire as it's happening. But at the same time, a lot of businesses increasingly need to do some form of social media on their way up. And the risk there is, like, sometimes companies just get sucked into just being full media companies Yeah. Or the or the brand value and the and the cash flow from the media business outgrows whatever they were doing originally. [00:51:43] S1: Yeah.
00:51:43 · Alex Hormozi, John Coogan, Jordi Hays
[00:51:43] S1: Yeah. [00:51:43] S0: What is the right balance? How should entrepreneurs think in the modern era? Like, if you're starting a company, consumer product in 2026, what's the right level of social media and and actual owned content without it becoming, like, fake work? [00:51:58] S1: What do you mean by fake work? [00:51:59] S0: Fake work would be, like, you're you're growing your following account, but you're not growing your cash flow or you're actually [00:52:05] S2: Oh, yeah. There's a generation of entrepreneurs and, like, you're probably a huge driver of this that are, like, that are, like, I need to work I need to, like, I need to build my personal brand. Yeah. And they don't realize that, like, if they just make an amazing product that millions of people benefit from, they just default get the personal brand, and they could just if you care about, like, attention and being on camera, then you could just do that later, but maybe just make something amazing. [00:52:27] S0: And also your personal brand is an actual media company that has cash flow. Yeah. And it's like a successful business. [00:52:33] S2: You wouldn't be you wouldn't I I don't think you would be, like, on camera [00:52:36] S1: if weren't making money. I wouldn't. I hated it. Yeah. It was, like, it was very hard for me to decide to do this.