00:04:20 · Alex Hormozi, Jordi Hays, John Coogan
[00:04:20] S1: all. Yeah. The world will be fine. There's a bunch of alternatives, you know, and [00:04:23] S2: and and that you can make that case for, like, most businesses. Yeah. But there are some where you're like, if I don't build this, no one's gonna build it, at least in the right way. [00:04:31] S1: Yeah. No. Have a 100% the perspective when it comes to book writing. Yeah. [00:04:34] S2: It's funny. As as we talk about this, Jeremy Gaffan, I know, is a good good friend of yours, good friend of ours. And every time he talks, people just listen. Yeah. And he's somebody who I would love to write a book, almost because I just want him to go on another podcast. I got proper podcast to where he just kinda pops up, does invest like the best, and then Yeah. [00:04:54] S0: I just [00:04:55] S2: goes goes dark for, like, eighteen months. But like it's somewhat of a tragedy that he'll probably write a book someday, but it'll be in like forty years. So in the meantime, will. You have to like in the in the meantime, you have to just like, you know, take notes and and, try to pick stuff up from from the podcast. But there's so many people that like, many people that should be writing books just don't have the time, and they'll eventually come and take like a victory lap at the end of their career. Yeah. But I think it's like, you could just do a lot of stuff other than write books. But it's but it's it's it's very valuable to be like writing in real time versus like saving up a bunch of lessons and then kinda summarizing it at the end.
00:04:55 · Jordi Hays, Alex Hormozi
[00:04:55] S2: goes goes dark for, like, eighteen months. But like it's somewhat of a tragedy that he'll probably write a book someday, but it'll be in like forty years. So in the meantime, will. You have to like in the in the meantime, you have to just like, you know, take notes and and, try to pick stuff up from from the podcast. But there's so many people that like, many people that should be writing books just don't have the time, and they'll eventually come and take like a victory lap at the end of their career. Yeah. But I think it's like, you could just do a lot of stuff other than write books. But it's but it's it's it's very valuable to be like writing in real time versus like saving up a bunch of lessons and then kinda summarizing it at the end. [00:05:30] S1: I think you miss out on the the the wrinkles, like the tiny little details that like, if you if you think about like the story of how you met your wife and you go back, like, you've told it a bunch of times, but if you told it the day after you did it Sure. You'd have so much richer memory of all the tiny little things that happened. Yeah. And so I'm a big believer of, like, while it's wet, like, paint it, and then let it dry over time. But that's why, like, I always want documentation to be as real [00:05:51] S2: Yeah. The the it's funny. The final book will actually be the easiest to write because you have all the books, and you're like, okay. What what was actually, like, worth kind
00:05:51 · Jordi Hays, John Coogan, Alex Hormozi
[00:05:51] S2: Yeah. The the it's funny. The final book will actually be the easiest to write because you have all the books, and you're like, okay. What what was actually, like, worth kind [00:05:58] S0: of His greatest hits at that point. We we had Mark Pancas on the show, founder Zynga. He wrote a book, and he said that he thinks everyone should write a book in their life, but he also said everyone should build a house. Do you have any aspirations to build real estate physically? [00:06:17] S1: Like me do it. [00:06:18] S0: You do it. [00:06:18] S2: No. No. Not by [00:06:19] S0: hand. Not [00:06:20] S2: by hand, but just take a take a a piece of dirt and turn [00:06:24] S0: into and team, but is that something that oh, you know, a lot of people that's on their bucket list. I don't know where you've been in your real estate journey, but how do you think about that as a as a bucket list item? [00:06:36] S1: It's not. [00:06:37] S0: Oh, it's not? Why not? [00:06:38] S1: I mean, we buy big multifamily that are already existing, and we do that. But if there were an investment opportunity that made sense, I would [00:06:45] S2: It's you're not interested because it's not productive. It's just purely purely for, like Yeah. You know, the satisfaction. [00:06:50] S1: Have you listened to like, thought about listening to Beyonce today? I'd be like, not really. But I mean, like, if it was on, sure. Sure. You know, I'm not against it.
00:06:50 · Alex Hormozi, John Coogan, Jordi Hays
[00:06:50] S1: Have you listened to like, thought about listening to Beyonce today? I'd be like, not really. But I mean, like, if it was on, sure. Sure. You know, I'm not against it. [00:06:57] S0: Yeah. I think some people just have the the itch to, like, customize their own living environment. I'm I'm curious about how you see your living environment. Because, I mean, from those first YouTube videos, like Yeah. The monastic were you in closet? [00:07:12] S1: You were [00:07:12] S0: in closet. Like like, that that was [00:07:14] S1: My business thoughts [00:07:15] S2: were I [00:07:15] S0: don't know if that was intentional, but it was, it was somewhat deliberate. You picked that space over a big living room. Right? Yeah. And I'm wondering how you think about your your living space, your workspace, your office space today. [00:07:28] S1: So I would say all of the time that I when I work, I'm very intentional about that space. When I'm not working, it's whatever Leila wants. Mhmm. I don't care. Like, if she if she's 10% happier [00:07:40] S0: Yeah.
00:07:40 · John Coogan, Alex Hormozi, Jordi Hays
[00:07:40] S0: Yeah. [00:07:40] S1: I have a, like, a percent to percent correlation to my happiness. Mhmm. And me being more comfortable has no correlation back. So so, like, whatever she's good with, I'm good with. Yeah. But in terms of, like, where I work, it's almost all how do I how do I eliminate every sense of distraction for me personally. And so it's like, I don't have windows. Some people like having windows. I don't think anything wrong with that. For me, it's like, need no stimulation because I'm I'm very distractible. And so I have to have like, I earplugs in, no light, all artificial. I have, like, soundproof, like, you know, like, I want nothing. Yeah. And then I can finally focus on what trying to work on. Yeah. [00:08:16] S0: Can we go back to the early YouTube days on the latest channel? I think 2020 [00:08:23] S2: Mhmm. [00:08:23] S0: In that closet. We both launched YouTube channels around the same time, and we were talking about this. You come you completely smoked me. Yeah. It was insane. [00:08:32] S2: Is, you know, obviously pretty good at media and but and was like the the his channel was like just following his interests, like Silicon Valley history. The the execution was like, by all means amazing. Like, got to, half a million subscribers. [00:08:44] S0: But I I treated like a blog, and you treated like a business. [00:08:47] S2: Yeah. Yeah. And it was, like but it was this much smaller TAM. Yep. And, like, when you compare the two channels and, like, your strategy, the execution was it Yeah.
00:08:47 · Jordi Hays, John Coogan
[00:08:47] S2: Yeah. Yeah. And it was, like but it was this much smaller TAM. Yep. And, like, when you compare the two channels and, like, your strategy, the execution was it Yeah. [00:08:55] S0: Was just me and, like, I had one remote editor for years. I was, like, not monetizing, not really thinking about it as a business. But I'm interested to know, on day one of of that YouTube channel because I know you've done media stuff before, but, like, the the the the the current media business. Mhmm. What was the team like? What was the strategy? How much time were you putting into it? Because I know you had exited some businesses. You had some space Yeah. To breathe, but how serious were and then what was the evolution of that?