00:19:53 · Jordi Hays, Alex Hormozi, John Coogan
[00:19:53] S2: And it's so easy for them to open up a door. Exactly. [00:19:55] S1: They hang their own chindle. They take the customers, and, like, that's the issue that those companies have. And so the key to really winning that game is having a really good talent strategy for how do I make their lifestyles? How do I how do I compensate them as directly as possible on what they're generating? And get it to the point where my godfather is in wealth management, and he's a really cool model. He's managed several billion dollars and he but he started at nothing and built it all himself. And his big thing was you know, and his big thing was basically letting the other person have a little more. Yeah. And so it's like, he'll he's like, I'll give you 51 so that you don't ever wanna leave Sure. But then you do all [00:20:30] S2: the work. Yeah. It probably looks more like a law firm over time. [00:20:32] S1: Yeah. A 100%. It's more of a partner pro to be fair, if you've been to any of these, I would say it's a high touch service. They're they're not loyal to the business. They're loyal to the girl who does her injections or does their lasers or whatever. [00:20:42] S0: Yeah. [00:20:42] S1: Yeah. And so it's like we just gotta tie those people in like a partner firm. Yeah. [00:20:47] S2: Speaking of Brian Johnson, do you care at all about living forever?
00:20:47 · Jordi Hays, Alex Hormozi, John Coogan
[00:20:47] S2: Speaking of Brian Johnson, do you care at all about living forever? [00:20:52] S1: I don't even think about it. I expect to die. I would prefer not to, but, like, I'm good I'm good either way. Like, I I think Marcus really said the the old and the young lose the same thing when they die, which is the present. That's all we got. So yeah. I love it. [00:21:08] S2: I'm a similar way. I wanna have a full life, but I never, at any point in my life, have I thought, oh, it would just be the best thing ever if I could never die. Yeah. [00:21:21] S0: Going back to sort of core audience [00:21:24] S1: Yeah. [00:21:25] S0: I think of, like, the sweet spot is, like, mid market owner operator founder types. Is that roughly accurate? [00:21:32] S1: Yeah. 1 to 50,000,000. [00:21:32] S0: 1 to 50,000,000. What is the expansion opportunity? Is there a business for you where you're giving keynotes at Fortune 500 companies, motivational speaking for, like, you know, middle managers at huge Or or or is it or is it getting people on the founder journey who are leaving companies, breaking out into their own, and going from 0 to 1,000,000? What do you think? [00:21:56] S1: Well, from an expansion opportunity, like, I think there's still plenty of people in the one fifty million who don't know who I am and haven't consumed my stuff or whatever. So, like, plenty there. But the like, if I just focus there Yeah. I get the zero to a million Sure. Anyways. Yeah. Yeah. Because if you're helping people go from one to 10, people are like, can probably help me get from one to zero one.
00:21:56 · Alex Hormozi, John Coogan
[00:21:56] S1: Well, from an expansion opportunity, like, I think there's still plenty of people in the one fifty million who don't know who I am and haven't consumed my stuff or whatever. So, like, plenty there. But the like, if I just focus there Yeah. I get the zero to a million Sure. Anyways. Yeah. Yeah. Because if you're helping people go from one to 10, people are like, can probably help me get from one to zero one. [00:22:12] S0: Yeah. Yeah. [00:22:13] S1: Yeah. And so I'm super broadly zooming out. Mhmm. I'm a big fan of capitalism. And I think as many people as possible participating in a free market is a good thing for the country and for that person and for everyone else that they serve. And so I would like as many people to taste that that that forbidden fruit as humanly possible, and so I try and make it as simple and as easy as possible for people to get started.
00:22:13 · Alex Hormozi, Jordi Hays
[00:22:13] S1: Yeah. And so I'm super broadly zooming out. Mhmm. I'm a big fan of capitalism. And I think as many people as possible participating in a free market is a good thing for the country and for that person and for everyone else that they serve. And so I would like as many people to taste that that that forbidden fruit as humanly possible, and so I try and make it as simple and as easy as possible for people to get started. [00:22:34] S2: Yeah. What mistakes do you see entrepreneurs making around AI? Because I'll give you one. Oh. The the small business owners that I know that get too in, like, into AI, and maybe they're listening to podcasts and they're on x and and and, wear Orange glasses. Yeah. They'll, like they won't just apply AI to their business. They'll, like, start a new company that's like AI oriented. Mhmm. And, and I just think that's like the worst possible mistake because they end up doing something that like the model just does well. And it's like, okay, so you're gonna compete just directly with like all the biggest companies in the world on something that you don't even know as well as the biggest companies in the world I [00:23:17] S1: you could judge. When you [00:23:18] S2: could just, like and so and so there's, like, this, like, grass is greener thing happening Yeah. Where instead of seeing, like, oh, I can just make, you know, these parts of my business, even if it's just 10% more efficient, I can I can, you know, keep compounding? But what are you seeing?
00:23:18 · Jordi Hays, Alex Hormozi, John Coogan
[00:23:18] S2: could just, like and so and so there's, like, this, like, grass is greener thing happening Yeah. Where instead of seeing, like, oh, I can just make, you know, these parts of my business, even if it's just 10% more efficient, I can I can, you know, keep compounding? But what are you seeing? [00:23:33] S1: Alright. One, they're using AI to do dumb things really fast. So they're doing the wrong stuff with AI. So even, like, they were like, a small business owner that wasn't making money now still doesn't make money but has a lot more token cost Sure. [00:23:46] S2: Than they did before. Number two, there's Meeting meeting summaries. Yeah. Like, I've never been success like, I I've never [00:23:52] S0: That was my bottleneck. I just need to summarize. Yeah. [00:23:54] S1: No. But but it's one [00:23:55] S2: of those things, like, I I think it's cool that these apps exist. I've never I've never needed to take notes to achieve my goals in business. Like, I'm just like, okay. What's the next most important thing to do? I'm gonna do that thing. Okay. What's the next most important thing I'm to gonna do that thing. I've never I've never been like, okay. Like, what did we say? I mean and and I've worked in, like, small companies. Right? I've only only been a founder. But but that's just such an example of, like, yeah, my meeting notes system is, like, so dialed. I'm like, okay. Like, how much money have you made? Yeah. Okay.
00:23:55 · Jordi Hays, Alex Hormozi, John Coogan
[00:23:55] S2: of those things, like, I I think it's cool that these apps exist. I've never I've never needed to take notes to achieve my goals in business. Like, I'm just like, okay. What's the next most important thing to do? I'm gonna do that thing. Okay. What's the next most important thing I'm to gonna do that thing. I've never I've never been like, okay. Like, what did we say? I mean and and I've worked in, like, small companies. Right? I've only only been a founder. But but that's just such an example of, like, yeah, my meeting notes system is, like, so dialed. I'm like, okay. Like, how much money have you made? Yeah. Okay. [00:24:25] S1: So I'll I'll say to to to counter answer the two things that I think are the right way to use it, which is number one, how do we take every function of the business? Mhmm. Take it from org chart based thinking to workflow based thinking. [00:24:38] S0: Mhmm.