00:13:08 · John Coogan, Alex Hormozi, Jordi Hays
[00:13:08] S0: Okay. [00:13:08] S1: So, like, I think one of the biggest, like, unspoken advantages that exists right now in media is Dave Ramsey Yeah. Has been murdering for thirty, forty years. So He's he has 600 radio station syndicated. And everyone's like, radio is dead. It's like, he's murdering it. Yes. And it because no one's looking. So, like, it's an I'm I'm an equal opportunist when it comes to attention. Yeah. And so even if it's less or more, if it's something that's completely in this other bubble over here that I have sincere I have no access [00:13:32] S2: to And and the beauty is, like, there's still, like, closer to like, there's no monopoly online. Right? The feed is, like, you can just get anybody can log on, and it's beautiful because anyone can log on. You don't have to have an audience. You can suddenly have an audience. Maybe it's one video. Maybe it's a flash in the pan. But TV, still, like, if you can figure out the right lane, you have this sort of like differentiated access to attention. And it so it's like a different group of people and it's differentiated access that's not just like log on immediately have access. [00:14:01] S1: And when something super pops, like you look at all the real estate shows that have come out, you've got Selling Sunset, Serhant has his show, like like there's a huge huge distribution base that they gain access to as a result of that. All you have do is look at those stars, look at their look at their social media. Yeah. And I would say, this is I say this lovingly. It's pretty weak in terms of what they're doing.
00:14:01 · Alex Hormozi, John Coogan
[00:14:01] S1: And when something super pops, like you look at all the real estate shows that have come out, you've got Selling Sunset, Serhant has his show, like like there's a huge huge distribution base that they gain access to as a result of that. All you have do is look at those stars, look at their look at their social media. Yeah. And I would say, this is I say this lovingly. It's pretty weak in terms of what they're doing. [00:14:18] S0: Sure. [00:14:18] S1: But their following exactly. But their following is still really strong because it's carried over. [00:14:22] S0: Yep. [00:14:22] S1: And so I'm like, if those people actually tried on this side and had someone and per it's like, how do [00:14:27] S0: we get [00:14:28] S1: it all? Yeah. Right? And that's kind of the the
00:14:28 · Alex Hormozi, John Coogan
[00:14:28] S1: it all? Yeah. Right? And that's kind of the the [00:14:30] S0: I think this is just underrated broadly for mostly tech people. They see the trend of the Internet growing exponentially or ecommerce. Mhmm. And they think, oh, well, in a couple years, like, 100% of everything will be bought online. It's like, no. Retail still exists. And, you know, for certain categories, you probably need to be in retail as well. And the same thing with, you know, the aging audiences on radio or TV, They're still there. They have they they they still watch. And so interesting. What about the level of production polish? I imagine that there's a trade off there if you go with something more produced that's not just you opening your laptop and and yapping. Right? You can get so you can you can get stuck in, like, the production quagmire Mhmm. If you're trying to build the Mona Lisa or or some incredible show. At the same time, there's prestige that comes with that. There's a new level of authority. How do you think about that trade off?
00:15:23 · Alex Hormozi, John Coogan, Jordi Hays
[00:15:23] S1: I think it's barbell. Mhmm. So it's either, like, make it the Mona Lisa Yeah. And, like, play to win that game Mhmm. Or you're in the volume game. Mhmm. And the volume is just value per second and just trying to get as many of those seconds out as you possibly can. Sure. And, like, I just think it's it's it's both. And they're I think they serve they serve different objectives. To your point of, like, you gain authority in different ways, it's definitely there's an element that it shifts the brand. Yeah. There's access to new distribution and eyeballs. All of that happens over here. Yeah. But over here, I think is where you get a lot of the closer to buying behavior, [00:15:51] S0: believe [00:15:51] S1: it or not. And so I see this as more top of funnel, and this is, like, closer to middle and bottom. Yeah. Obviously, you can get discoverability. Like I said, this is full stack, but you get way closer to purchase it [00:16:00] S0: on the side. Yeah. Is there can we offer you a Diet Coke? Can we offer you anything? We have a variety of beverages if you'd like. [00:16:06] S2: What's a category of business that you haven't built or invested in that you're excited to at some point? [00:16:14] S1: I'm still looking for the the magical med spa. I think med spas are super I love pseudo medical. Mhmm. [00:16:21] S2: Because you can maxing.
00:16:21 · Jordi Hays, Alex Hormozi, John Coogan
[00:16:21] S2: Because you can maxing. [00:16:23] S1: Yeah. All of it. Well, think about it, like, there's this aging population that has more money than anyone else. They don't want to age. They see the Brian Johnsons. Yeah. Like, it is the zeitgeist of right now of, like, I wanna live forever. I wanna look beautiful and young forever, and they have all the money. And so if you look at the demand side of that, it's huge. Yeah. [00:16:41] S0: When you [00:16:42] S1: look at the supply Mhmm. Med spas are are they're still wildly understaffed. And I know this because I see business owners every single week. Yeah. And so I've like, there's a handful of categories right now that I'll meet business owners and they're doing better than they should be. Like, there's some business owners I meet. [00:16:55] S2: I met a med spa owner when I first moved to LA. They had started their business. And within a year, they were doing, like, 1,200,000 of, like, like, straight free cash flow off of, like, $400,000 invested. Yeah. It was, like, actually unbelievable. Yes. The entrepreneur, in this case, was, like, very talented. [00:17:12] S1: Cause he watches this the news. Oh, yeah. He's great though.
00:17:12 · Alex Hormozi, Jordi Hays
[00:17:12] S1: Cause he watches this the news. Oh, yeah. He's great though. [00:17:15] S2: No. But this was this was, But you know, years yeah, I'm I'm surprised that also like differentiated shots at that category. Because if you look at like, I would expect Brian Johnson to do something like this. Right? Because there's a lot of people that follow him. And he has, you know, as many maybe he probably has like 10 times as many like critics as he does people that are like, I'm gonna do exactly what he's gonna do. But that group of people that will just like copy what he's doing is actually pretty pretty meaningful. Right? Huge. And so MedsBoss, you go into these, like, high ticket kind of, like, procedures, treatments, things like that. To me, that's where I think he could, really start to print.