Sub Club by RevenueCat
00:56:53 · David Barnard
[00:56:53] S0: Alright. A fun one. What's your biggest fail of the year? What did you screw off? That was an incredible lesson that... To to your comment earlier, Jack, that provided a lot of information even if it didn't provide a huge win.
00:57:06 · Jack McDermott
[00:57:06] S1: First impressions count, and you need to spend a lot of time to be able to get onboarding right in the form of being optimized and being performant, which can mean a lot of things. We probably have spent too much time trying to smooth out and trying to optimize with it... Within onboarding. And ultimately, some of the things that that I would have done in hindsight is like, what's the what's the base case? Like, what what what happens if you just have a sign up form that goes directly into your zero state product? What is the incremental amount of retention or amount of engagement or amount of monetization that this flow is going to unlock when it comes to the group of consumers that you serve? Right? And so I think without that really trying to assess that scale of incrementality, you're sort of just like betting blindly compounding. Right? You're like trying to double down on something that you've already tried to double down on. And so we just overwrote... I think we over rotated a lot in that specific area because there's a lot out there. You read tons of blog posts about this quiz and this onboarding funnel. But I think if you don't compare it to a base case of like, just strip it out entirely for 10% for five days and see what's the opportunity size there. And so that was a big fail. We we probably spent too many too many cycles, too many experiments, and and ultimately just being simple, clear, and direct about who the app is for and trying to get you to that with fewer screens has proven to be the bigger one.
00:58:39 · Tanmay Jain, David Barnard
[00:58:39] S2: Yeah. I would say mine is more about my former past as a founder, which is making your price cheaper won't drive meaningful retention if people don't care about the product. Mhmm. Right? Like, sounds super obvious when you say it out loud, but you go, this price point, maybe we've maxed it out. You know, you do the typical YC thing of first we charge, you know, a $100 a month and then $204,100, and then somehow you end up charging, you know, a a couple grand. And then you see suddenly it flattens and maybe people are churning at the, you know, the the thousand dollar price point. So you go, oh, okay. They tell me there's budgetary constraints. Maybe, you know, dropping the price will mean that we're able to kind of retain people better. Maybe you retain them an extra month, but if they just don't care about your product, they're not gonna stick around. They'll be happy to walk through... You know, walk over fire or walk walk over coals to use your product even if it's super expensive. And that sounds, yeah, super obvious in hindsight. But in the moment, you can kind of get really academic about it and mess it up. [00:59:33] S0: Alright. Last question. Growth would be easier if... All my competitors gave up. Sorry.
00:59:33 · David Barnard, Jack McDermott, Jacob Eiting, Tanmay Jain
[00:59:33] S0: Alright. Last question. Growth would be easier if... All my competitors gave up. Sorry. [00:59:38] S1: I'm not supposed to be... I was gonna say if there weren't over 2,000,000 apps on the App Store. I think one one that I was gonna say is, you know, and I know that we've spent a lot of time in this too, Tanmay, is just the number of tools that are used in a modern growth stack in the right way has begun to proliferate, which which is good. Getting all of the tools to talk to each other and to kinda have true north when it comes to... Especially around attribute, you know, especially around attribution and like that's well well written about and well known about. But I think at the end of the day, like, if tools could talk as well as our voice models can talk, then we... If they could talk to each other, then then we'd... We would save a lot a lot of time. [01:00:19] S3: That that may not be as a high in the sky wish, you know, in another year, that's obviously when pigs fly. But, you know, this might be the year. We still actually do start talking to [01:00:28] S2: each I mean, my engineer was like, why can't we just curse at this? And I'm like, well, this MMP isn't... Code base isn't in cursor. And, you know, the meta ads API isn't in cursor. So sorry, dude.
01:00:28 · Tanmay Jain, Jacob Eiting
[01:00:28] S2: each I mean, my engineer was like, why can't we just curse at this? And I'm like, well, this MMP isn't... Code base isn't in cursor. And, you know, the meta ads API isn't in cursor. So sorry, dude. [01:00:39] S3: But I think I think... I mean, we've sort of hijacked the lightning round. But I think we... That might be a big... You know, last... This last year, we saw agents come to code. Right? And with some tooling, I think more and more products are gonna become, like, native so that people can bring their own agent and they can coordinate across agents. And like either they'll have their embedded agent or you'll be running Claude on your... Or who... Whichever agent you want on your local, and it will be doing this stuff for you. So I I don't know. It's not a crazy wish list item, I think, anymore. Like, we're we're maybe not far.
01:00:39 · Jacob Eiting, Tanmay Jain
[01:00:39] S3: But I think I think... I mean, we've sort of hijacked the lightning round. But I think we... That might be a big... You know, last... This last year, we saw agents come to code. Right? And with some tooling, I think more and more products are gonna become, like, native so that people can bring their own agent and they can coordinate across agents. And like either they'll have their embedded agent or you'll be running Claude on your... Or who... Whichever agent you want on your local, and it will be doing this stuff for you. So I I don't know. It's not a crazy wish list item, I think, anymore. Like, we're we're maybe not far. [01:01:08] S2: Yeah. I I would say my, like, my sort of response is a version of what, like, Jack said, which is we we went through this recent experience, and maybe this is recency bias to our answers. But we had four... Three or four different people that understood 40% of this vast growth stack that we needed to implement. And we all understood a different 40%, and we all described it slightly differently. And the amount of times it just talks to me, like, oh, well, you know, this thing's not coming through in this platform. Why is it not? Okay. Let's talk to the infra team, and then it's like, well, how do I translate this question they asked me to the infra team? So I think with growth and, like, the vast array of tools you have to use and the places you have to communicate, I wish there was just, a mega translation app.