Marketecture: Get Smart. Fast.
00:45:29 · Chris Harihar
[00:45:29] S2: And does DoorDash offer technology to help other players monetize their digital storefronts in the way that Instacart does? Because I think that to me... Yeah. That's that's... That seems super powerful for for DoorDash to own that and have access to something like that just given the fact that I think but we're also seeing like it's commerce media, It's not just retail media. So if you have... If you own properties, if you own data, you can have a media network and like even Chuck E Cheese by the way. I mean like, so there's there's a real opportunity I think to to do more with that technology. But one thing that I find really interesting about it is it very much feel... It's a great deal, makes a ton of sense for now, but one wonders how AI shapes things in the future. You're gonna have more agents buying things and shopping on behalf of consumers, does that affect retail media ultimately and media networks and then at the same time, a lot of these shopping decisions are migrating over to AI search and so like do I go to a website and like browse what's available and make decisions that way? That feels more of like a dated way of buying things. Now it's increasingly, I think, shifting over to to AI search where I'm just gonna query, you know, my preferred chat model or bot and, you know, get an understanding of what I want and wanna buy that way. I was just I was just talking about this with some of the folks at THRAD actually, the ad tech startup, and, you know, we're just having a conversation about this. I think it's it's interesting to think, you know, longer term, how does this overall category get affected by by agents and, you know, does this deal... I mean, it makes a ton of sense now, but down the line. Well,
00:47:04 · Eric Franchi, Ari Paparo, Chris Harihar
[00:47:04] S1: there was an announcement this week that might tip our... Tip the hand of where this is going. Walmart launched an MCP server. So, you know, all of these companies are either blocking or embracing agent to commerce, you know, you know, sort of like personal agents. Walmart is going in. So basically, you're gonna be able to authorize, your agents, to have, you know, a connection with your Walmart account. You can start shopping, you can have permissions. This looks like really good. [00:47:34] S0: This seems so thoughtful. They... Basically, if you wanna use this as a as a customer, as a consumer, you authorize it separately, and then you could give it a maximum budget that require... Anything above that requires approval. You could say, like, hey. Let the agent spend up to a $100. No biggie. But if it's over a 100, I need to approve it. That's... This is really thoughtful. I'm I'm very impressed. [00:47:55] S1: Yeah. I... Ironically, I tried to use Muse to buy something called Walmart this week. Mhmm. And and I I couldn't get the the login connection to work, and I just abandoned it. But I was like, man, this would be awesome if I can do this. We're gonna [00:48:08] S0: be able to [00:48:08] S1: do it. Just send an email [00:48:09] S0: send an email to Arthur at Vibe. Fix it for you. [00:48:13] S1: Yeah. Yeah. Yeah. He'll be on it. But there's... Just take a [00:48:16] S2: a photo of your credit card and, you know, feed it feed it to Muse and just just say, [00:48:20] S1: have that issues. Yeah. Exactly.
00:48:20 · Eric Franchi, Chris Harihar, Ari Paparo
[00:48:20] S1: have that issues. Yeah. Exactly. [00:48:23] S2: Like Elon has said with Grok, just take a photo of your credit card, send it to Grok bot and let it just do its thing, you know. [00:48:30] S1: Yeah. Us about that. So, but this idea of like, hey, below a certain limit, just like, you know, buy buy stuff I need could be incredibly powerful. So, yeah, this is this is interesting. This might have been one of the most interesting things this week. [00:48:44] S2: I do think that we'll see more of that buying though happen as like people are are getting, people are growing more familiar with the tools. We're also seeing more confidence in Muse and some of these other chatbots or, agents that have emerged. Like, I have Muse. Like, I own adtechradar.com, the the publication. Like, I now have Muse actually do the publication for me of the... Like, I give it a Google Doc, and I'm like, publish this, and here's the header image, and it and it actually does it for me. It was doing it too fast at one point, I was like, what are you breaking in my website? Like, do it like a human. Now it takes like fifteen minutes. Oh, wanted to [00:49:22] S1: ask you this, is is Muse the voice that called unified media platforms weird and business malpractice? [00:49:31] S2: Is Muse... That was me. I... So... Okay. I I was hoping not to have this conversation here. No. Just [00:49:39] S0: Is Muse the platform that that quoted my my Twitter, like, six times in one article? [00:49:45] S2: No. I just thought... What was that? The... Maybe I was thinking about the always on release where...
00:49:45 · Chris Harihar, Eric Franchi, Ari Paparo
[00:49:45] S2: No. I just thought... What was that? The... Maybe I was thinking about the always on release where... [00:49:51] S1: No. You were talking about and Universal buying platform, And in a rare move, give a shit... A positive shout out to Apostia. I I I I watch you, Chris. [00:50:02] S2: No. I, what are my thoughts on Brand O'Kellan at Apostia? No. [00:50:05] S0: No. No. We don't have time. We're [00:50:06] S1: we're here. Alright. [00:50:10] S0: Alright. Let's let's call this. This is a great conversation. This this was awesome, Chris. Thanks so much for being here. [00:50:16] S1: Thanks for having me. Awesome. Thank you, guys. We'll see you next week. Thank guys. [00:50:20] S2: Thank you for subscribing to Marketecture. New interviews are added every week in marketecture.tv in your favorite podcasting app.