02:57:18 · Micky Malka, Alex Hawkinson, John Coogan
[02:57:18] S8: The most efficient one. [02:57:20] S2: We found. A lot of them are, like, 90% of the time you send somebody out, there's nothing to there's nothing to do. But you still keep going in case it goes really bad. And so, you know, I think in some of those industries where you get we're seeing 90 plus percent productivity gains, that might be so disruptive that we actually have to come in and just buy and operate assets directly to sort of make the value unlock happen in the biggest way. But, you know, we'll see. Right now, we talk deeply with these operators. It's a great, great way to go fast. [02:57:48] S1: I was actually a customer of your previous company, SmartThings. What's the through line? What are the lessons that you learned from the first IoT company to new IoT devices? What what are the biggest lessons from that story? [02:58:02] S2: Man, you're you're welcome and and sorry, I guess. You know, that where it landed for you. But SmartThings was amazing. It was Yeah. You know, we grew it to today, it's, like, 500,000,000 households. It's, you know, more than 2,000,000,000 connected devices. Pretty big platform Yeah. All over the world. I guess what I learned so I learned a lot about scaling and sort of making IoT work. You know? It's it's matured a lot since then, and so, you know, those things are good. I think I I feel like I was solving the wrong problem, though. So my wife hated the not to say this in a bad way, but she, like, progressively hated the company more the more time went on. Like Like wants regular light switches and stuff. Like she doesn't
02:58:02 · Alex Hawkinson, John Coogan, Jordi Hays
[02:58:02] S2: Man, you're you're welcome and and sorry, I guess. You know, that where it landed for you. But SmartThings was amazing. It was Yeah. You know, we grew it to today, it's, like, 500,000,000 households. It's, you know, more than 2,000,000,000 connected devices. Pretty big platform Yeah. All over the world. I guess what I learned so I learned a lot about scaling and sort of making IoT work. You know? It's it's matured a lot since then, and so, you know, those things are good. I think I I feel like I was solving the wrong problem, though. So my wife hated the not to say this in a bad way, but she, like, progressively hated the company more the more time went on. Like Like wants regular light switches and stuff. Like she doesn't [02:58:41] S1: stop Yeah. Totally. Your [02:58:42] S0: always know. [02:58:43] S1: That was my that that was my experience. Like I there was like magical and then slowly like little like like hiccups creep in and those Yeah. Like the expectations of software and hardware or modern technology are these that it's perfect because it's a computer and it's a robot. [02:58:57] S0: Had I had a A 100% [02:58:58] S1: of the block. [02:58:59] S2: Market. Wrong market. You know, it's not a [02:59:01] S1: big enough. Yeah. Yeah. Exactly. Yeah. I'd I'd love your take on Sonos. We've been talking about Sonos a ton. What do you think they need to do to, make the make the app open faster? I opened the Sonos app. It takes me ninety seconds to adjust the volume and I'm like, I don't know how I haven't churned. Maybe I should but Well, I'll be
02:59:01 · John Coogan, Alex Hawkinson, Jordi Hays
[02:59:01] S1: big enough. Yeah. Yeah. Exactly. Yeah. I'd I'd love your take on Sonos. We've been talking about Sonos a ton. What do you think they need to do to, make the make the app open faster? I opened the Sonos app. It takes me ninety seconds to adjust the volume and I'm like, I don't know how I haven't churned. Maybe I should but Well, I'll be [02:59:20] S2: negative on Sonos but I've gone through two like hopeful waves of buying it completely in my house and then Yep. Eventually. [02:59:26] S1: Same thing. [02:59:27] S2: Yeah. And, it's in the orphan stage right now. I think I just donated a bunch of, like, great gear. [02:59:32] S1: Okay. Yeah. [02:59:33] S2: It's the most they have, like, the best sound and all that stuff, but talk about, like, missing the software opportunity [02:59:39] S1: Yeah. [02:59:39] S2: Like, every stage in the company. [02:59:41] S1: Totally. [02:59:41] S2: And, you know, I just don't see you know, it's sort of Alexa sort of faded out in a way. Apple Home, it's not going anywhere. The Google Home stuff hasn't really like, Sonos has this opportunity to, like, own they could be the thing that, like, unlocks things like ChatGPT. [02:59:57] S0: Well, yeah, John's [02:59:57] S1: idea John's [02:59:58] S2: idea is that they should buy [03:00:00] S1: My idea was was Sonos is trading at what, like, billion market cap or something? Yeah. My idea was OpenAI literally bought them. [03:00:07] S0: They shipped, like, 5,000,000 devices.
03:00:07 · Jordi Hays, John Coogan, Alex Hawkinson, Zak Kukoff
[03:00:07] S0: They shipped, like, 5,000,000 devices. [03:00:08] S1: They shipped a ton of devices. And OpenAI has fantastic engineers. Whatever the engineering problem is [03:00:13] S0: Yeah. [03:00:13] S1: They can fix it, I believe. I don't know. It's a wild it's a wild theory. [03:00:16] S2: License Scarlett's voice this time and, like, you know Yeah. That that would [03:00:20] S0: be cool. Super properly. [03:00:22] S1: See, not the not the not the dumbest crackpot theory we've ever come up with. But we we will leave the the the wild riffing to the next one. Thank you so much for hopping on. Congratulations on the back [03:00:33] S0: of Really, really tremendous progress. [03:00:36] S1: Great news. Good luck out there. [03:00:37] S0: We'll talk [03:00:37] S1: to you soon. [03:00:39] S0: Talk soon. [03:00:40] S1: Have a good one. Up next, we have Chris from Waves coming in [03:00:46] S0: Chris. [03:00:46] S1: The studio. Some funny. [03:00:48] S0: Blobs. Went viral yesterday. We should play his video maybe before he joins. Let's try [03:00:54] S1: pull up the video that went viral yesterday about waves, the the glasses. Okay. I'm hearing it. Let's bring it up. Let's see it. [03:01:04] S5: Is the spot. The [03:01:11] S1: cinematography on the Star Wars ads is getting insane. It feels like noise cancellation. It sounds like the audio is switching. A banana. [03:01:37] S0: Get the fuck out.
03:01:37 · Jordi Hays, John Coogan, Alex Hawkinson, Chris Samra
[03:01:37] S0: Get the fuck out. [03:01:38] S1: So when he's tapping it, is he starting a livestream or just taking a Clipping? Clipping. Oh, clipping. I'm not late, am I? Wait. This is this is beam. This is what Casey Neistat was describing. Ten ten seconds or [03:01:56] S0: Yeah. The bars for startup launch videos is 10 x. [03:02:00] S1: It's insane. [03:02:02] S0: Getting project x vibes. You remember that movie? [03:02:05] S1: Yeah. Yeah. Your average, like, the public company has trouble producing marketing videos at this level. [03:02:12] S2: Whoops. [03:02:12] S1: This is remarkable. Here we go. Oh, no. [03:02:17] S0: What you got? Woah. [03:02:21] S1: Now we're getting into FPV, hardcore Henry. Somebody just pulled [03:02:25] S0: a gun at a house party, I guess. It's wild. [03:02:28] S1: Yeah. If you have a life like that, maybe you do need to be recording all the time. Hey. Does she have it on too? It recording? Recording me? Oh, there you go. Okay. Oh, records from the [03:02:42] S0: center. Okay. [03:02:43] S1: Cool. Let's bring him in. I'm excited to talk to him about waves. Welcome. [03:02:48] S0: What's going on? The man the man that kicked the hornet's nest. [03:02:54] S1: How are doing? How's the last How's the foot? [03:02:56] S0: The last twenty four hours stung. I mean, a lot of [03:02:59] S9: been wild, man. Yeah. Been amazing. It's really really awesome just [03:03:03] S0: to be Before we start sorry. Are you recording this? No. No. No. Okay. [03:03:07] S1: You can. You're live. We're recording recording it. [03:03:10] S9: Yeah. No. These are cosmetic.
03:03:10 · Chris Samra, Jordi Hays, John Coogan
[03:03:10] S9: Yeah. No. These are cosmetic. [03:03:11] S0: They Okay. [03:03:12] S9: They they're not [03:03:13] S1: Not not live. So, yeah, this is kind of like a typical hardware prelaunch vision statement, collect preorders, and then start manufacturing, I assume. Yep. Very cool. What what was the key takeaway? What was the good response? What was the stuff that you think you need to address? How has the overall response been? What have you, like, learned? What did you expect versus surprised you? [03:03:35] S9: So I'll talk about the good and the bad. I think, you know, we we have hundreds of creators in our inbox right now. It is it is really popping off. I mean Yeah. I think, you know, Twitter is is very much like a tech forward audience but even with that, I think with the virality, we were really able to lock in our ICP here. We have some of the biggest names in IRL that want to work with us. I can't name names right now, but, it is very exciting. The downside, I mean, like, I think I think we we we got a lot of feedback about privacy. [03:04:07] S1: Yep. [03:04:07] S9: And, you know, I think we're we're still pretty set on our stance here. Like, we're gonna ship with an indicator light, but in the conversations that we had with content creators, a lot of them emphasized the fact that, like, you know, they they want something that allows them to capture candid authentic moments because those go the most viral. [03:04:28] S1: Mhmm.