Marketers of Technology
00:20:23 · Travis Cameron, Andres Figuera
[00:20:23] S0: Oh, that's a great question, Andres. I think, you know, we talked about one or two of the uses of AI. You know, what I've encouraged my team to think of is, you know, how do you replace like one thing a month that you're doing with an AI tool? Right. What's the one thing you hate? And so as I think of like by the end of the year, I've helped to erase at least 16 things for my team that they hate doing with some type of AI tool, AI skill to make their life easier. Right. Because that that makes them more efficient and be able to focus on, again, the things that are going to drive incrementality. [00:21:00] S1: I get that now. And I feel that's what AI is causing for everybody. It's like a shift in the perspective of what the regular workday used to look like, because now you can optimize, automize, and just make sure that AI is working to help you do the more manual tasks, and therefore, you have more time to think about what matters the most, worry about creativity, and then just do what AI I feel isn't... Hasn't been able to replace for humanity, which is apply the proper taste and the proper curation to what it spits out to make sure that it's all aligned with the branding and whatever you guys are doing. [00:21:31] S0: Yeah. Completely agree. Completely agree.
00:21:31 · Travis Cameron, Andres Figuera
[00:21:31] S0: Yeah. Completely agree. Completely agree. [00:21:34] S1: But, Travis, I'm noticing that we're almost at time here, man. But just wanted to say before I do close out the episode that thank you so much for hopping on here with us to tell us your story, everything about AIA Contract Documents, how you guys are working, and the experiences that you've had. We really appreciate your time, man. [00:21:49] S0: It was great to be here, and thank you very much for having me, Andres. [00:21:52] S1: No. No problem at all, brother. And to anybody who is here and listening to us, we appreciate you as well for hopping on these episodes to listen to the different personalities we're bringing on.