Long Strange Trip: CEO to CEO with Brian Halligan
00:28:11 · Brian Halligan, Anton Osika
[00:28:11] S2: you tweet just before we got in here? Like, what's the deal? [00:28:14] S0: No, but I just spend quite some time on it, and it feels like, oh my god, I'm doing so many things. I'm the CEO, I'm doing so many things, and then I have to sit down every weekend and get some of the posts right. But I do have a team that comes to me with ideas, like every Monday we go through. It's fifteen minutes in the calendar. Usually, it takes more time. [00:28:36] S2: If they bring you, here's the tweet, that would be good. [00:28:37] S0: No, they bring me ideas. Okay. Like, okay, should we do something on this? And I, like, drop a lot of ideas as well in the Slack channel. And but this is not their full time job either. So it's a bit it's it's like it's not the proper function in the company. [00:28:53] S2: It's very, very effective in my opinion. Like your brand is very strong. It is working really well. Are you actually pressing the button when the tweet goes out, or is somebody doing it for you? [00:29:05] S0: It's usually me. Okay. So there's actually a very good company called Typefully that you can draft them in, and then you can collaborate on them. And I usually am the one who schedule them in that. So I do the final presentation. [00:29:21] S2: I would keep going and get even wackier if I were you. [00:29:24] S0: Thank you.
00:29:24 · Anton Osika, Brian Halligan, Mati Staniszewski
[00:29:24] S0: Thank you. [00:29:25] S2: I think you're killing us. You guys are busy. I remember when I was your size, I get I got asked to do so much shit, speak at my conference. Can you interview my daughter? Can you talk to this venture capitalist, this candidate? It's just an endless like of asks and it's chaotic and the firm is asking you to do all that kind of stuff. How do you guys manage, just like kind of tactically manage the chaos, manage your schedule, get shit done in the hurricane of requests, inputs, chaos? Any tricks? [00:30:07] S1: A few tricks. A few tricks for sure. I think we run a lot of the company on Slack. So the Slack is one part and of course the email is especially the external piece. For email, now it's a combination of two. My brilliant assistant Hana is helping and the script is helping to auto classify a lot of emails to effectively P0, P1, P2. P0 is [00:30:29] S2: when Wait, you to somebody else is reading your emails in P0? [00:30:31] S1: Someone else is reading, and now we have a script as well to auto Okay. Classify then P0 is [00:30:37] S2: like That is interesting. [00:30:38] S1: It is super helpful. Same day reply on a P0. P1 can wait for the week. P2, not important, I can take out. And then I have to unblock P's. [00:30:48] S2: So somebody's reading your emails and it's like, Hey, need to respond to this as P0. [00:30:52] S1: Labels. So every email gets a label and then [00:30:55] S2: By a Homo sapiens.
00:30:55 · Brian Halligan, Mati Staniszewski
[00:30:55] S2: By a Homo sapiens. [00:30:56] S1: By a Homo sapiens and a script. So now it's a combination of above. So script does the first pass and then the Homo sapiens does the second. [00:31:04] S2: Second pass. Fascinating. [00:31:06] S1: Hannah, who is, like, great at it too. Okay. And and then you know exactly, okay. This is... Need to reply this day. This is an important customer, partner. [00:31:14] S2: How does she know what's important? Like, I send you an email, she must be like, that's so important you gotta respond. How does she know what's important? [00:31:24] S1: Well, the first thing is sometimes there's, of course, new where you don't, but usually she knows me inside out. And the second thing is for a lot of the people, a lot of the clients, you, Brian, you will be in my contact list, you will have a P0 inbound. So the first moment you hit me with the email, it will auto classify that as a P0. So I know that it's at the top and that I should reply on the same day. So that has worked tremendously across email. Think I'm very good on getting up [00:31:53] S2: to How about all the Slack to Slack must be a firestorm? [00:31:55] S1: Slack is a firestorm. Slack is a firestorm. So it's usually a combination. If I think it's taking more than five minutes, then I will remind myself later. So I'm big on the remind function. And then if it's less than five minutes, I usually try to reply straight away. [00:32:11] S2: Yep. Kind of inbox zero on your Slack. [00:32:13] S1: Inbox zero on the Slack. [00:32:14] S2: Okay. What about your calendar?
00:32:14 · Brian Halligan, Mati Staniszewski, Anton Osika
[00:32:14] S2: Okay. What about your calendar? [00:32:17] S1: Calendar is at least week in advance clean in terms of what I want to do. Then if there's an urgent thing that comes up, then things get reshuffled. And then I think the biggest piece that I've done over the last six months, and you mentioned the conferences, the events, is planning at least a quarter ahead which continents I'll be in. And I'm trying to never be switching the continent in the same month. Within a month, I'm trying to stay in one place. [00:32:47] S2: Oh, so you go to The US for a month? [00:32:48] S1: I usually try to be in The US for close to a month. [00:32:52] S2: I see. [00:32:52] S1: And that helps a lot with getting on the ground, working with the team, but also working with the customers. I think it's going to decrease to two weeks now given how distributed we are. But before that, I used to go for like a few days sometimes to US and has been not Okay. Ideal [00:33:13] S2: Your calendar must be nuts. What does it look like and where do you build in time to actually think? [00:33:22] S0: It's a good question. I kind of I think I think best by talking together with someone else. Okay. So it naturally like happens. [00:33:33] S2: I see.
00:33:33 · Brian Halligan, Anton Osika, Mati Staniszewski
[00:33:33] S2: I see. [00:33:34] S0: Maybe late in the office or something with one on one time. Yeah, think I'm like, I'm still in this like firestorm and I'm going to set on innovating on what works best. Like there's a certain type of creativity that you also only get like when you're bored or like you get some downtime, and I don't I think there's some way to program myself with the like this environment to get more of that. [00:34:02] S2: I did a Wednesday, every Wednesday I work from home, and no meeting. I was no meeting Wednesday. That helped. I'm also a little introverted, so I needed a little time to recharge. Are you guys introverted or extroverted? Are you introverted? [00:34:14] S0: I say that, but people around me are like, no, no, you're fake introverts. But I mean, if I'm alone for a full day, I'm like, Oh, God. [00:34:22] S2: Oh, you are? People, human, come here. I'm not like that. I'm like, Woah, I need another alone day. Okay. Interesting. [00:34:29] S1: The no meetings day helps. I also have no meetings day. It usually gets meetings, but they are meetings I actually want to do rather than are proactive for the future rather than in the moment in this given week.
00:34:29 · Mati Staniszewski, Brian Halligan, Anton Osika
[00:34:29] S1: The no meetings day helps. I also have no meetings day. It usually gets meetings, but they are meetings I actually want to do rather than are proactive for the future rather than in the moment in this given week. [00:34:42] S2: One of the things that really helped me was once a month I made a to do list of like, here's the eight things I want to get done. And I would publish that on our we had a wiki at the time. And so everyone in the company would see what I was working on. And I would look at it every couple of days and be like, does my calendar match my to do list? Because all the Slacks and emails are everybody else's priorities imposed on you. And by putting it on there, it sort of allowed me to say no. It's just so much stuff, and it was hard to say no. And so it gave me license to say, you know, it's not on my to do list. I'm not going to do it. And then I got a hat with a big No on it, a no hat, and I walk around the office and people call me Doctor. No, because I just wanted to keep it focused on a couple of things that I was trying to get done and the company was trying to get done. And I would lose focus and then it'd be a firestorm and then back. So I didn't nail it, but that was a small hack that helped a little. Okay. You two are doing an amazing job building amazing companies in Europe, my two favorite entrepreneurs. What's it like building an amazing AI company in Europe? And what are the pluses and minuses of building in Europe? [00:35:57] S0: I think the network around you is not as mature compared to especially Silicon Valley.