00:36:51 · David Senra
[00:36:51] S0: Okay. So I want you to say more about this because I think this is one of the things I want to talk to you about because you're relatively young. This is your first company. Your first company you built, you got into AI right away, and then you were perfectly positioned for this huge explosion. Obviously, people have been talking about AI for eighty years or whatever, but you're the right place, right time with, I think, the right set of skills based on what the company built so far. So how different do you think in the future the way you run your organization can be than what it is today?
00:37:19 · Mati Staniszewski
[00:37:19] S1: I think the small teams approach will definitely be there across many of the companies that I believe will be created in the future. It also helps with a very different piece, which is like, if you just think about adopting AI technology, in our case, it doesn't have to be a top down mandate of like, you need to use this technology to get better and then the teams enable others. Given it's relatively small and independent, people bottoms up adopt what they think is best and are unable to run with it straight away. That helped a lot in that sense. I'll give it to others which we believe strongly on. One, in all the small teams that we have, in all the teams that we have, we bring even non technical teams, we bring engineering talent in those teams. So our talent team, our ops team, our legal team, all of that will have engineers that help both automate some of the work, but also elevate everybody else how they are using AI. I think that will be a bigger pattern in the future across the companies too, where I think increasingly some of the biggest and smallest companies will try to infuse all teams with engineering resources so they can get smarter.
00:38:27 · David Senra
[00:38:27] S0: Is there any function that is centralized at ElevenLabs that then all these small individual teams can then access? I spent some time with Luca Ferrari of Bending Spoons. And he had this wild idea to me where he's just like, well, HR is actually really important. He thinks the fact that tech people are dismissive of it is ridiculous. And he's like, but my HR is like 50 people and they're all engineers. And then it's like one centralized HR that every single other, because he owns I don't know how many companies, they all utilize it. But it's just like 50, I think, 50 engineers in HR, and then all the different structures, teams, and companies he has tap into that for that resource.
00:39:08 · Mati Staniszewski
[00:39:08] S1: Of course, there are centralized functions. Legal is a good example of, of course, of like how we are running that needs to be very central enablement of how we help people across go to market and other teams, how they are learning the craft of how to sell ElevenLabs. As you said, there's so many different products. You need to be very particular about how you deliver that to the specific customer So it's not confusing the customer and what we are offering or what we do. Yes, so there's a good amount of those functions, but they all too similar to Luca's approach, all of them will have a good amount of engineering in them and figuring out how you scale that operation. It's not becoming hundreds of people in all locations, but how you can use the few people that you have and really bring that knowledge everywhere. One of the biggest ones for us is probably around rev ops of how you are like the revenue engineering effectively function. We have so many tools that help you get the knowledge whether it's code during the conversations, transcribe, bring it back, make it easier for you to fill on a field so you capture that knowledge and then don't have to spend manual time. And then of course increasingly we dogfood a lot of our own work so trying to figure out how we can create AI agents to help replace part of that work but still operate within the team. A good example is AISDR. People going on the website today on ElevenLabs, you can fill in the dropdown form and leave information about your company, but you can also speak with voice agent and leave that in a quicker and different way. We've seen a lot of people go for that flow. And then interestingly, two things happen. One, people are both making their things easier. They enjoy it more. But two, they leave a lot more information than they ever would for the dropdown form. They tell us so many about the problems, about the wider set of use cases so we can connect them better.
00:41:00 · David Senra, Mati Staniszewski
[00:41:00] S0: That's really interesting. So because they're speaking and not typing, you get more information? [00:41:04] S1: 100%. Mean, it's of course a quicker way of doing it, but also people just feel more at ease instead of going for this manual dropdown forum. It's just better way on leaving the information. But now, because we think it's going to be such a big part where everybody, every company will have their revenue engineering function. But in our case, we want that kind of AISDR function to be part of the company. We want it to help everybody across wherever you are. We are a global company. So it's central and then deployed to each local team. So each local team can refine it for the local new ones, but developed, of course, centrally.
00:41:48 · David Senra, Mati Staniszewski
[00:41:48] S0: I found one of my all time favorite quotes when I was reading the book Zero to One. The quote says, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. That is exactly what AppLovin has done with their advertising platform. AppLovin connects you with over a billion potential new customers inside mobile games. AppLovin allows you to capture undivided attention. AppLovin ads are full screen video ads that are watched for an average of thirty five seconds. That is retention that blows other ad platforms out of the water. And you can launch on AppLovin in minutes. You set the goal, and AppLovin achieves it. There's no complex setup, no expertise needed, and AppLovin scales quickly. They can put your ads in front of over a billion potential customers. Other businesses have seen immediate results, have scaled to hundreds of thousands of dollars of spend per day, and increased their revenue by millions. So you wanna get started quickly before all of your competitors are on Applovin. And you can do that by going to applovin.com. That's applovin.com. Do you still think of ElevenLabs as a single company? Many different products do you guys have right now? [00:43:05] S1: We have three kind of core product lines, and then we have additional three that are developing... [00:43:14] S0: Developing bets. But how many different, like, applications?