00:24:09 · Mati Staniszewski
[00:24:09] S1: Deutsche Telekom is a great example. They will use a lot of the audio work to create a podcast and their app and the Magenta. They will do that for the ads so they can create ads and distribute that to their audience. There was a lot of our 11 creative work to be able to do that. Then they will use our 11 agents work for in call center where you call in, you want to help. You get that help through the voice agent integrated with the knowledge from Deutsche Telekom. So you can make sure that if somebody is calling in to learn about the product, they get information very quickly. If they are calling to get support on how to get a refund or the recent billing request, they can get that help. And then more recently, they even deployed an agent inside of the network. If you are a T Mobile subscriber, if you call, you can ask agent to join the call and help you out, schedule a booking or real time translate your conversation to the other person. They'll use our effectively combination of agents work and bringing that real time dabbing to be able to communicate in other language. Across all of that, all of that information is captured back so you understand how customers engage in with, this case, with the full spectrum of the journey, marketing, the support, and then the wider operations, unit sales, and we help them do all that.
00:25:32 · David Senra, Mati Staniszewski
[00:25:32] S0: Okay. So in a situation like that, because I think you mentioned obviously a huge increase in your revenue that's growing really fast. It's like you're targeting bigger companies, right? What was the first product Deutsche Bank used from you? [00:25:46] S1: Deutsche Telekom. Deutsche Telekom, sorry. Yeah, the first was marketing. So it was two years ago. Two years ago, still, most of the agents were really very good. They weren't very reliable. They weren't very quick. So, marketing was the most obvious one. So, they started with that. They deployed that. The quality of the content was great so people could engage with the podcast. Effectively, the use case that you mentioned of bringing your notes and then being able to read them out loud. They were just creating that daily for all the customers so they could read about what's happening in the world through the podcast with ElevenLabs Voices. That was the first use case. Then of course support is a combination of voice but also the integrations. [00:26:34] S0: Talk about how you expanded them from one product to the next. How do you actually do that? [00:26:40] S1: In that case, main, and I guess mostly like how do we partner with them to help them bring that product to life? [00:26:46] S0: Yeah, they start with one, but you have 10 different products So you could sell how do you go from one to two and then two to five and so on Yeah, and so
00:26:55 · Mati Staniszewski, David Senra
[00:26:55] S1: I think the main thing is one, you of course deploy the first one, you'll make sure that there is value behind that. So across any customer engagement, we try to make sure that we don't only prove concepts, we prove the impact, prove the value, and only after that we try to get the companies working with us at a broader scale. We prove the impact on the marketing side. To get the support going, what you actually need to do is not only the audio, you need to build the integrations. So you need to connect it with all the CRM systems that Deutsche Telekom works with. You need to work on integrations with the output. So how do you connect it to the phone system, SIP trunking or Twilio? How you make sure that that connection exists? So you would spend a lot of time on integrations, making sure that their logic is respected on how, when you do pick up the phone call, the agent behaves the way you want it to behave. So here are four deployed engineers with partner with the team, spend the time and Bonn in this case, in Germany, working through side by side together on the integration, on just being able to making sure that the agent follows the flow that you want, has the knowledge that it should have. Then in that step, hardest thing in any voice agent work is actual deployment of how you actually test that it works. Then you need to trial that with initially simulated that, you verify the calls, then you do it at smaller [00:28:17] S0: And you're doing this with FTEs?
00:28:17 · David Senra, Mati Staniszewski
[00:28:17] S0: And you're doing this with FTEs? [00:28:19] S1: Yes. We do all that with FTEs, then we deploy, and then of course we scale over time. [00:28:24] S0: When did you realize that a huge path to greatly increasing your revenue was doing FTEs? [00:28:29] S1: And before I answer this, and of course, the last part is, as you deploy, the job isn't done, you still want to continue, evaluate, monitor, refine the behavior over time. And that applies across all of the use cases. NFDs for that are great too. I used to be at Palantir, so it always felt like a big thing of how we want to work with customers. It's almost I don't like the word customers because in many ways I feel like all of them are partners where you are working together on the same problem and trying to solve that. So a lot of the philosophy of the FDEs was there from the start to make it specific, working with the partners side by side on their problem [00:29:09] S0: and This their is really interesting. Tell me what you observed that was working at Palantir. You were like, Oh, if I start my company, I want to do that too, and why?
00:29:19 · Mati Staniszewski
[00:29:19] S1: I think the most incredible thing was that you were meant to be on the same side of customer obsessed of their problem and try to understand them deeply from the beginning. So I used to work at BlackRock before Palantir. And BlackRock, when I joined, given the compliance security, the first month or two, when you send an email, it gets verified by your team, it gets trained before you send it externally. It's a pretty detailed flow of making sure that it's good. In Palantir, when I joined after the onboarding in the first month, I'm like, Okay, you now need to work and understand a customer. You're flying to Aberdeen, to North Sea, to work side by side with them, understand what's happening, and then bring it back. That was a complete shock for me and the approach and culture of I have never almost interacted with a customer on the BlackRock side. Now here I am in the first weeks, I meant to go there and be next to them, which was crazy. I thought it great. I thought it was that mentality and every time you are going to be there on the, I'll call it, front line loosely on the front line to work with them and bring that knowledge back, understand what is actually a problem, what's fixable problem, and then actually fix it. And that mentality is so true now at ElevenLabs too, where all of our FTEs, our go to market team too, is going to obsess of like, how can I actually be there with the customer, understand the problem and work with that? There was other components that I think were great. The small teams, they had usually small deployment teams that worked on a lot of that. The best idea wins. Concept was very true where in that small team, you very quickly assembled the best knowledge of what you think should be done for that customer and you had power to then actually enact on it. Define small. About five people is considered in Palantir big and in ElevenLabs is going to be also relatively big. Will tell you something more though on the FDE side because of course now you probably see every company doing FDEs. And in our case, FDEs are part of the product team. They are not part of the go to market team. They are part of the product team. They are deeply embedded on understanding what's the roadmap of the product.
00:31:36 · Mati Staniszewski, David Senra
But there's a second reason, which is one, you want all the FD's to actually solve the customer problem and stretch your product in that direction. But second thing you want them to do is bring any of that knowledge back to the product. So the product becomes better for the next generation of companies building on top of it. And I feel like the second part is frequently missed. It's like first, okay, if these are doing effectively a lot of the hard integration work to solve the problem. But if you don't do the second step of how you actually learn the expertise and bring it back to the product, then it's effectively just services or just the [00:32:15] S0: Wait, say more about that second part. So you're gleaning information through trial and error, working closely with them. Then you can take that back and spread that knowledge across the other tens of thousands of customers that you have. Is that what you're talking [00:32:27] S1: about? Exactly. [00:32:28] S0: Okay. [00:32:28] S1: Exactly. And it's a product knowledge of like how you operate with, you know, there are simple things. Let's say you build an integration. How do I have that integration available to everyone? That's a simpler version of that. But let's say you are working in healthcare space. In healthcare space, if you deploy the work, then you want to optimize the product experience for the right... If you are not studying as a second customer, you want to make sure that you have Exactly. [00:32:58] S0: You're using your customer base as almost like R and D, another form of R and D.