00:19:33 · David Senra, Mati Staniszewski
[00:19:33] S0: because I don't know. Don't know. Yeah. [00:19:35] S1: I don't know. An example is Voices. Okay. So we did it with Voices where people can create their voice. We authenticate it. Then you can share your voice, your AI voice, and passively as your voice is being used, you earn compensation. We have 20,000 voices today on the marketplace and new people that come in now have a selection of different accents, different styles, different languages, of course, age, gender that you can pick. Every time you use it, other person gets [00:20:04] S0: Do you, used as a company, make these voices, any of these voices, or is it just third parties? [00:20:08] S1: We of course created a system for people to do that. And some of them, when we see pockets that are missing, we'll ourselves try to go after and find people to fill those pockets that are missing and create those voices for the wider ecosystem to benefit. [00:20:22] S0: No one knows about Eleven Reader. You have to do a better job. Was just into your episode with John Carlson, who I love. I don't think he even knew. He kept saying, he's like, Why doesn't this exist? There's an app. Then the follow-up he still talks to us. Like, no, dude. I use that app. What you're asking for, John, is... He already has it. You need to, like, show it to him on your phone while you're recording the podcast with him. So I use George. That's the voice I... In fact, we do all these, like, research reports for the people that come on. [00:20:48] S1: Being a user. That's amazing.
00:20:48 · Mati Staniszewski, David Senra
[00:20:48] S1: Being a user. That's amazing. [00:20:49] S0: No. Of course. It's it's a fantastic product, and it turns every document into essentially a podcast that I can, you know, listen to when my eyes are busy. But the funny thing is we do these research, like, dossiers about everybody that comes on. And so I put the one about you into 11 Readers, so I'm listening to you... About you win your own product. But but, like, in George's case, is that coming from you guys? Did somebody... Is somebody else getting paid when I'm listening [00:21:14] S1: to Yeah. Somebody else is getting paid. Okay. He's a great voice actor that that worked with us for... Now for a long time, and every time you listen, he he gets paid. [00:21:23] S0: Do you understand when I... When you sat down, I was like, you're you're you're... Woah. One, I keep running into you everywhere, and so that's what like, dude, we gotta just do a podcast together. And... But, like, you're so confusing to me in a in a great way. This is not, like, a negative thing because, like, I was like, I don't even know how to describe your company. You're doing all this research, but then you have all these other different products. This is very unusual, especially for somebody that's so super focused.
00:21:23 · David Senra, Mati Staniszewski
[00:21:23] S0: Do you understand when I... When you sat down, I was like, you're you're you're... Woah. One, I keep running into you everywhere, and so that's what like, dude, we gotta just do a podcast together. And... But, like, you're so confusing to me in a in a great way. This is not, like, a negative thing because, like, I was like, I don't even know how to describe your company. You're doing all this research, but then you have all these other different products. This is very unusual, especially for somebody that's so super focused. [00:21:44] S1: But, you know, like, it it is it is very fair. I And think we are seeing that everywhere across AI companies. The model becomes a platform, becomes application. But for us, the unifying theme across all of them is that angle of communication. We think how you communicate as a company, how you think about content communicate, all of that is changing and we want to be at the intersection of that. We build the best models to help you do that and then build a platform that effectively delivers that content, delivers knowledge, delivers the conversation in a completely new way. Of course, there's just so many different applications. There's 11 Reader that lets you enjoy content in [00:22:18] S0: a completely new way. So research platform applications on that platform. [00:22:22] S1: Exactly. Okay. We explicitly are not planning to touch any of the intelligence or knowledge work or coding. Not our strength, not our domain. We are [00:22:35] S0: It's a vicious battle too.
00:22:35 · David Senra, Mati Staniszewski
[00:22:35] S0: It's a vicious battle too. [00:22:36] S1: Very vicious battle. Lots of great companies in there. What we would love to be is if you think about the next three years or however many years, there will be probably three platforms that you set all the interactions on those platforms. We want to be the leading platform for those interactions, for that communication. [00:22:53] S0: Will you explain that? [00:22:54] S1: The whole way and that kind of builds on that theme. How you engage with content, how you engage with the data company will change. We want to help people, companies have one place, one platform where you can set it up. You can set up your integrations, can bring your knowledge, you can bring your brand, you can bring your assets from the company, and then deploy that for entirety of customer journey. Whether that's in the marketing example, where you tell that story through content, capture that knowledge back about the user, whether that's in sales when you're trying to engage and bring your product to the customers, whether you are supporting that across the customer journey, or maybe in a simpler way, as you are trying to understand the customer journey, every on brand interaction that that journey has, we would love to be able to capture and help you make that better for.
00:22:54 · Mati Staniszewski, David Senra
[00:22:54] S1: The whole way and that kind of builds on that theme. How you engage with content, how you engage with the data company will change. We want to help people, companies have one place, one platform where you can set it up. You can set up your integrations, can bring your knowledge, you can bring your brand, you can bring your assets from the company, and then deploy that for entirety of customer journey. Whether that's in the marketing example, where you tell that story through content, capture that knowledge back about the user, whether that's in sales when you're trying to engage and bring your product to the customers, whether you are supporting that across the customer journey, or maybe in a simpler way, as you are trying to understand the customer journey, every on brand interaction that that journey has, we would love to be able to capture and help you make that better for. [00:23:45] S0: Okay. Let's make this concrete because I I want to be able to wrap my head around this. Let's take your, like, most deeply integrated customer Yes. Right? And say, you know, it's Goldman Sachs. I'm making this up. And this is how they use this product, all the different products they use. Who is the company or one of the companies that is most deeply integrated with your company and explain how all the different suite of products that they're using that are powered by your technology?
00:24:09 · Mati Staniszewski
[00:24:09] S1: Deutsche Telekom is a great example. They will use a lot of the audio work to create a podcast and their app and the Magenta. They will do that for the ads so they can create ads and distribute that to their audience. There was a lot of our 11 creative work to be able to do that. Then they will use our 11 agents work for in call center where you call in, you want to help. You get that help through the voice agent integrated with the knowledge from Deutsche Telekom. So you can make sure that if somebody is calling in to learn about the product, they get information very quickly. If they are calling to get support on how to get a refund or the recent billing request, they can get that help. And then more recently, they even deployed an agent inside of the network. If you are a T Mobile subscriber, if you call, you can ask agent to join the call and help you out, schedule a booking or real time translate your conversation to the other person. They'll use our effectively combination of agents work and bringing that real time dabbing to be able to communicate in other language. Across all of that, all of that information is captured back so you understand how customers engage in with, this case, with the full spectrum of the journey, marketing, the support, and then the wider operations, unit sales, and we help them do all that.