Marketers of Technology
00:15:49 · Jason Alafgani
[00:15:49] S0: 100. Yeah. 100%. And there's definitely, you know, an art to that, and you're constantly reevaluating to see... The hard part is just the the data is more opaque when it comes to the answer engine side. Like there's these tools, you know, like there are some Silicon Valley kind of darling startups, their promise. But often what they do is they're just taking your query and like, and running it themselves via API and telling you, okay, this is how you show up based on that read. But it's far more complex than that. And it's far more complex than like, the way that you use ChatGPT is different than you use an OpenAI API. So it's very hard to replicate the two. So it's sort of this like, estimate... Like, the data that you get from it is, like, estimating what you might be getting versus, like, real data, like, you might get from a Google Search Console that shows you exactly the queries and exactly the pages that actual people had gotten through. So it's sort of this funny art of, like, of doing that. And often, like, with Google, for example, if if you're showing up in a... If you're showing up well in the answer engine, the AI overview preview thing, that'll actually lead to less clicks. But you might be doing something right in the sense that you're actually driving more direct traffic, that people are searching for Caddi directly. So it's an interesting thing of like having to... Kinda having to thread that needle. And the... What I've told myself is like, there's a bit of like a like a rising tide lifts all ships, which is just like... I guess that might be the the the wrong saying for this. But the idea is just are the overall aggregate organic searches, you know, going up? And like, you know, all the clicks of certain pages going up, that's great. SEO traditionally is working there too. But also just our... Is direct traffic going up as well. And as long as that organic is going up and you're like methodically testing new things and making sure that your growth rate is... The rate of change is increasing, then you're doing something right.
00:17:39 · Andres Figuera, Jason Alafgani
[00:17:39] S1: I get that, man. No. And I agree with you completely. And Jason, another question I do have is now changing the perspective a bit more towards the future. What would you like to say that you were able to accomplish by the end of this year since you started at Caddi? [00:17:53] S0: I really wanted to get inbound to work. And prior to me starting, there wasn't a like reliable flow of inbound. And I think we've succeeded in that. I think as far as from now, what hasn't been achieved and what will be achieved is I think I just want to have like full predictability across the three major channels that I mentioned, SEO, outbound, and events. And then ideally even discover like, have like a fourth channel ready to go of where to double down, you know, if one of the three were to falter for some reason. [00:18:24] S1: Okay. No, I get that. I get that. And if you were to give one piece of advice to anybody who could be in the same position as you, suppose it's a new head of marketing that has entered a company that offers AI services and they are a one man team such as yourself, What would you advise them that you would like to have known when you started?
00:18:24 · Andres Figuera, Jason Alafgani
[00:18:24] S1: Okay. No, I get that. I get that. And if you were to give one piece of advice to anybody who could be in the same position as you, suppose it's a new head of marketing that has entered a company that offers AI services and they are a one man team such as yourself, What would you advise them that you would like to have known when you started? [00:18:45] S0: Be like a... Be uncomfortable in sort of uncomfortable, you know, behaviors. You know, be comfortable being uncomfortable, I guess. So, like as a marketer in the past, you know, you may have worked primarily in Docs and have like, you know, Google Docs or Notion Docs or something, and have all your ideas there in very visual ways. While now I have my source of truth be the repo. So like the marketing repo has the website, but also has the things that just live locally for me. And I don't necessarily click into many of these things that are like even just like the local stuff, but they're there for my, you know, for my Claude when I'm doing that task in the future. So, like, the uncomfortable part is almost like seeing less of it, doing things less visually, and, you know, allowing and kind of working with the model with how it probably wants to work, I guess. Or at least... Yeah. Okay. Yeah.
00:18:45 · Jason Alafgani, Andres Figuera
[00:18:45] S0: Be like a... Be uncomfortable in sort of uncomfortable, you know, behaviors. You know, be comfortable being uncomfortable, I guess. So, like as a marketer in the past, you know, you may have worked primarily in Docs and have like, you know, Google Docs or Notion Docs or something, and have all your ideas there in very visual ways. While now I have my source of truth be the repo. So like the marketing repo has the website, but also has the things that just live locally for me. And I don't necessarily click into many of these things that are like even just like the local stuff, but they're there for my, you know, for my Claude when I'm doing that task in the future. So, like, the uncomfortable part is almost like seeing less of it, doing things less visually, and, you know, allowing and kind of working with the model with how it probably wants to work, I guess. Or at least... Yeah. Okay. Yeah. [00:19:38] S1: No, no, I get that, man. I get that. And I believe that is something that anybody who is listening to us who might be in the same position as you will appreciate. But with that said, Jason, I'm noticing we're almost at time. But before I do finalize the episode, I did want to give you the space to let anybody who might be working at a law firm or is in wealth management, how could they go about finding further about Caddi and seeing if what they need is a proper fit with what you're offering? Like how would that work if somebody is
00:19:38 · Andres Figuera, Jason Alafgani
[00:19:38] S1: No, no, I get that, man. I get that. And I believe that is something that anybody who is listening to us who might be in the same position as you will appreciate. But with that said, Jason, I'm noticing we're almost at time. But before I do finalize the episode, I did want to give you the space to let anybody who might be working at a law firm or is in wealth management, how could they go about finding further about Caddi and seeing if what they need is a proper fit with what you're offering? Like how would that work if somebody is [00:20:05] S0: Yeah. Well, I think everyone who's listening should visit try Caddi. So t r y, try and then Caddi, c a d d I dot com. And there is a free tier, so you can sign up, you can hook in your tools. And what's really awesome is right after sign up, there's something called Discover, which is our proactive AI that will immediately go into the tools that you give it and it will find automation opportunities. So it'll find the work that you're doing over and over again, quantify it, rank it, and say, hey, you should start with this. And then if you let it start there, it'll then automate that thing. So really, it's this this fun loop of discovering and then automating things for your own benefit, things that you didn't even realize. So try caddy.com, you know, try it out, totally free. And and if you have any feedback, please, you can find me on LinkedIn primarily, Jason Alafgani, and, you know, I'm open to any and all feedback. You can write it on the website as well. I would love to hear from you.
00:21:08 · Andres Figuera, Jason Alafgani
[00:21:08] S1: Amazing, man. And, if anybody is interested, you just heard it here first from Jason, go to tricaddi.com. I'm checking the website out in this moment and you can just sign up for free and get a really nice diagnosis of what you could automate, man. So that is a very nice way of letting anybody who is looking to what you offer, let them know further and how it really helps them in their day to day. So super cool that you guys can offer that. But with that said, Jason, thank you so much, for hopping on this episode with us, telling us your story, everything about Caddi and how you guys are working. We really appreciate your time. [00:21:39] S0: Thank you so much. [00:21:40] S1: No problem at all, brother. And to anybody who is here and listening to us, we appreciate you as well for hopping on these shows to listen to the different personalities we're bringing on and all the different industries that we're learning about. So with that said, have a good one.