Marketers of Technology
00:00:00 · Jason Alafgani, Andres Figuera
[00:00:00] S0: Every tab in in my terminal is effectively doing the work of one person. I open up a new tab, and this person is now doing web marketing. Another tab is doing SEO. Another one's doing ads. Another one is doing direct mail. Another one is doing outbound SDR. [00:00:19] S1: Hey, everybody. And welcome back to another episode of the Marketers of Technology. My name is Andres Figuera, and this show is brought to you by Front Lines, Silicon Valley's leading podcast production studio. If you're looking to launch your own show, we offer a full podcast as a service experience. You just show up and host and we handle everything else. And with that said, let's dive into today's episode because today I'm here speaking with Jason Alafgani, Head of Marketing at Caddi, the operations AI that works across all of your existing systems and tools. So Jason, it's a pleasure to have you on the show, man. How are you doing today? [00:00:55] S0: I'm doing great. It's a pleasure to be here. Thank you for having me. [00:00:58] S1: No, no problem at all, man. The pleasure is all ours and that we're being able to host this episode for you. And just so we can hit the ground running, Jason, would you be able to tell us a bit more about your background and how you came to become head of marketing at Caddi?
00:00:58 · Andres Figuera, Jason Alafgani
[00:00:58] S1: No, no problem at all, man. The pleasure is all ours and that we're being able to host this episode for you. And just so we can hit the ground running, Jason, would you be able to tell us a bit more about your background and how you came to become head of marketing at Caddi? [00:01:09] S0: Yeah, totally. So I've been doing marketing, primarily in in the Silicon Valley for a little over a decade now. Went all the way back to time at Google and at Oracle, and since then have sort of gone to different startups, you know, kind of chasing more and more impact. And that's taken me to Caddi. Caddi is a really exciting AI operations platform that automates a lot of the repetitive work that people often hope that AI will automate. [00:01:38] S1: Okay. Understood. And about how long ago did you enter Caddi? [00:01:43] S0: I started in April, so I've been here for six months now. [00:01:47] S1: Amazing. And then how big is the team that you're managing, and how is the marketing department looking at... Looking like over there? [00:01:54] S0: Yeah. I mean, I'm, like, half, excited to say that the... It's a one man marketing team putting out the output of, a 10 person marketing team. I think back to, I was at a series c startup with a few 100 people a little while ago, and we had a, like a nine person marketing team, and we are putting out the exact same, if not more now, solo with the help of Claude Code and AI.
00:01:54 · Jason Alafgani, Andres Figuera
[00:01:54] S0: Yeah. I mean, I'm, like, half, excited to say that the... It's a one man marketing team putting out the output of, a 10 person marketing team. I think back to, I was at a series c startup with a few 100 people a little while ago, and we had a, like a nine person marketing team, and we are putting out the exact same, if not more now, solo with the help of Claude Code and AI. [00:02:20] S1: Okay. And can you tell us a bit more in-depth of how you've been able to be so efficient and provide the output of 10 people by just being only you? [00:02:29] S0: Yeah. To sort of... To smooth over the edges and just kind of... To say, you know, an overly short answer, it's really just like every tab in Claude Code, every every tab in in my terminal is effectively doing the work of one person. So, you know, I open up a new tab and this person is now doing, you know, web marketing, web experimentation, hooking into the web tools. Another tab is doing SEO, so traditionally more, you know, a blog and guides and things like that. Another one's doing ads. Another one is doing direct mail. Another one is doing outbound SDR. And so the list goes on and on. And yeah, that's sort of a... An estimation of it. I'm rounding a lot off, but that's the general idea.
00:02:29 · Jason Alafgani, Andres Figuera
[00:02:29] S0: Yeah. To sort of... To smooth over the edges and just kind of... To say, you know, an overly short answer, it's really just like every tab in Claude Code, every every tab in in my terminal is effectively doing the work of one person. So, you know, I open up a new tab and this person is now doing, you know, web marketing, web experimentation, hooking into the web tools. Another tab is doing SEO, so traditionally more, you know, a blog and guides and things like that. Another one's doing ads. Another one is doing direct mail. Another one is doing outbound SDR. And so the list goes on and on. And yeah, that's sort of a... An estimation of it. I'm rounding a lot off, but that's the general idea. [00:03:13] S1: And when you have, for example, doing outbound, like you have the AIs helping you doing outbound and reaching out to people or maybe kind of creating content, do you make sure to review every single thing that they do just so that it doesn't sound so AI per se? Or do you have already something set up so that it has your own voice and the branding is all aligned and everything like that?
00:03:35 · Jason Alafgani
[00:03:35] S0: Yeah, I definitely... Whenever like I'm starting a new work stream, it's a lot more of... A lot more oversight. So often, like, I'm trying to hammer it and, you know, it's almost like you start with, with marble and then you kinda chisel away to get the, you know, the finished statue that you want. And, the same is true for every one of these channels. They don't start, you know, off of the first prompt as good as they'll be. And I've... I historically thought about it as, like, sort of marble and chisel, but sometimes it feels a lot more like like hammering, like, a a square through a round hole. As soon as it feels a lot more like just hammering it, like, why aren't you getting this? But what's nice is, you try different angles, and then if it doesn't work, you can always start a new tab and try it all over again with a fresh set of context. So that... Yeah. It's usually a labor of love until you get into a good spot. And then once you're in a good spot, then you kind of scale it and you have some sort of analytics component to make sure that the things that you're putting out are getting you the output that you want. And if that starts to plateau or no longer shows the gains that you're hoping for, it can often be time to, you know, revisit it, try a new strategy. That's where I find, you know, before and after AI, the game of marketing is always trying things to a point of saturation and then needing to reevaluate and try new things.
00:04:56 · Andres Figuera, Jason Alafgani
[00:04:56] S1: Of course. No. I agree with that completely. And Jason, before I do continue asking you marketing questions and stuff, would you be able to explain to me and the audience, like, one more time, what is it that Caddi exactly does? Because I know I gave a quick intro at the beginning, but just wanna understand further how you guys work and what the service you're offering is. [00:05:13] S0: Totally. So at the highest level, it is an like an AI agents platform for operations heavy work. But we have focused primarily at law firms and at wealth management firms, both that have very often repetitive, but still complex workflows, often dealing with a lot of unstructured data, PDFs, emails, form scans, things like that. So [00:05:38] S1: I feel like those are two two pretty regulated industries. Right? [00:05:41] S0: Very regulated. And as a result, have a very high bar for accuracy. So what's cool about Caddi is it's novel approach. It builds something called hybrid agents. So they think with AI, but they act with deterministic code. So it is far more reliable and you can count on it to have RUN 4,000 be the same as RUN one. And sort of the way I view it in my head is if it's a low volume complex workflow, then something like Claude is great, you know, just reason the whole way through. But once you have to do higher volume, you don't want it to have the risk of hallucination. So in that world, it's better to try and put as much of it into deterministic running as possible.