Acquired
00:37:31 · Ben Gilbert, David Rosenthal
[00:37:31] S0: Mintz has an ace in the hole. He has, I think, signed contracts with nearly all the animators except Ub Iwerks. Yeah. He has sort of, through an act of subterfuge, gotten in touch with each of them individually and brought them over. [00:37:45] S1: Yeah. Only Ub and and I think maybe two or three other animators refused to sign these secret deals with Mintz and stayed loyal to to Walt and to Roy. Once Walt realizes this, there's nothing he can do. Like, it's a free country. He can't force his animators to stay. He doesn't have employment contracts with them. And he also doesn't have any control or rights to the actual Oswald IP, so he has no leverage. [00:38:14] S0: He's got nothing. He's got no customer contract. He's got no employees. He's got no intellectual properties. Suddenly, the enterprise value so that the the entire value of Walt Disney Studios is effectively zero. [00:38:27] S1: Yep. It is a extremely bitter lesson for Walt and for Roy, and it is one that you can bet they never forget for the rest of their lives. And, really, like, everything in Disney's history and all of the enterprise value that Disney has built that we will see all across the rest of this episode traces back to this moment. [00:38:49] S0: It's a hard reaction to this lesson. Totally. [00:38:52] S1: I have a fun bit of trivia for you, Ben. Oh. So as I think you know, Disney eventually does get the rights to Oswald back. [00:39:02] S0: This is gonna be my trivia for you. Oh. Alright. Actually, ask your question. We might have different takes on it.
00:39:02 · Ben Gilbert, David Rosenthal
[00:39:02] S0: This is gonna be my trivia for you. Oh. Alright. Actually, ask your question. We might have different takes on it. [00:39:07] S1: Disney eventually does get the rights to Oswald back in 2006. Bob Iger, one [00:39:16] S0: of his first acts as CEO, did the deal. [00:39:18] S1: Yes. Do you know how Bob got Oswald back for Disney? [00:39:23] S0: So let's see. By this point, Disney had acquired ABC. [00:39:26] S1: Yep. And Which had acquired ESPN. [00:39:29] S0: And who owned Oswald at this point? It was Universal, which was owned by NBC, which is now owned by Comcast. Correct. So there's an ABC asset that Bob effectively trades in exchange for Oswald. And I think that ABC, ESPN, Monday night football asset is Al Michaels. [00:39:51] S1: Al Michaels, the Monday night football commentator, like a sports team trade to NBC in exchange for the IP rights to Oswald the rabbit. [00:40:01] S0: And Oswald is repatriated, and NBC gets Al Michaels and Al is right in the world. [00:40:05] S1: Amazing. So back to 1928. Walt and Roy are basically back at square one here. They have not really just nothing. They actually have less than nothing because Mintz ever the, well, really just kinda weasel is the right word. Yeah. He makes Walt and Walt Disney Studios finish out the current Oswald contract, which still had a few cartoons left to animate on it, and pay all of the animators who had all betrayed him and were all about to defect. Mintz is like, no. No. You've got a contract. You're gonna keep paying these folks while they finish up the last couple shorts on
00:40:05 · David Rosenthal, Ben Gilbert
[00:40:05] S1: Amazing. So back to 1928. Walt and Roy are basically back at square one here. They have not really just nothing. They actually have less than nothing because Mintz ever the, well, really just kinda weasel is the right word. Yeah. He makes Walt and Walt Disney Studios finish out the current Oswald contract, which still had a few cartoons left to animate on it, and pay all of the animators who had all betrayed him and were all about to defect. Mintz is like, no. No. You've got a contract. You're gonna keep paying these folks while they finish up the last couple shorts on [00:40:50] S0: this Just brutal. [00:40:51] S1: Contract. Just brutal. Absolutely humiliating for Walt. And so then, as legend has it, on the long, long train ride back home from New York, Walt is struck by a bolt of inspiration, and he scribbles a sketch for a new cartoon character right there on his drawing pad on the train trip. A character that wouldn't just reverse all the woes of the Oswalds and turn around the company's fortune, but would maybe become one of, if not the most recognized figure in all of human history. But before we tell the story of Mickey Mouse, now is a great time to thank our friends at JPMorgan. [00:41:38] S0: Yes. Our presenting partner. So today, we are sharing a story from one of JPMorgan's partners and a company that you may know, Bill, which is formerly bill.com. Right. Bill is the financial operations platform for half a million small and mid sized businesses, what they
00:41:38 · Ben Gilbert, David Rosenthal
[00:41:38] S0: Yes. Our presenting partner. So today, we are sharing a story from one of JPMorgan's partners and a company that you may know, Bill, which is formerly bill.com. Right. Bill is the financial operations platform for half a million small and mid sized businesses, what they [00:41:56] S1: call the Fortune 5,000,000. They help manage and maximize cash flow for SMB companies, and Bill's Divvy Card product is what employees at those businesses use to fund their operations day to day. [00:42:06] S0: So here's a scenario that many listeners may have experienced. Someone on your team maxes out the credit line on their corporate card with an unexpected purchase. You send a wire to pay off the card so you can continue using it, but it takes two to three days to clear. Meanwhile, your team can't transact. [00:42:23] S1: Yeah. Bill solved that for its half a million customers using an embedded payment solution from JPMorgan. With API based subledgering, they can manage millions of payments in real time on any platform all with one bank account. Every bill customer gets a unique virtual account number. So the moment a payment is received, the credit line is restored. The result is a way simpler way to receive and route payments at scale.
00:42:23 · David Rosenthal, Ben Gilbert
[00:42:23] S1: Yeah. Bill solved that for its half a million customers using an embedded payment solution from JPMorgan. With API based subledgering, they can manage millions of payments in real time on any platform all with one bank account. Every bill customer gets a unique virtual account number. So the moment a payment is received, the credit line is restored. The result is a way simpler way to receive and route payments at scale. [00:42:45] S0: And the actual numbers are awesome. Payment posting went from two to three days to seconds. Inquiries dropped 83%. Even Bill's own treasury team reclaimed twenty hours a week from manual reconciliation. For decades, these were Fortune 500 only capabilities, but Bill and JPMorgan figured out how to deliver that same infrastructure to the Fortune 5,000,000 while also improving Bill's internal operations. You can read the full case study as always at jpmorgan.com/acquired. [00:43:16] S1: And something else. If you wanna join us and JP Morgan in person, we'll be on stage at the We Are Developers World Congress in San Jose this September. Click the link in the show notes to learn more. [00:43:27] S0: Okay. So, David, how does this Oswald catastrophe lead to Mickey Mouse?
00:43:27 · Ben Gilbert, David Rosenthal
[00:43:27] S0: Okay. So, David, how does this Oswald catastrophe lead to Mickey Mouse? [00:43:32] S1: Alright. So here's the story of Mickey Mouse as Walt would tell it. It's March 1928. He and Lillian are on the long train ride back home to LA from New York. He's struck by the bolt of inspiration for a new cartoon scenario about a plucky mouse named Mortimer who is attempting to fly an airplane just like his hero, Charles Lindbergh. And, this would go on to become the Mickey cartoon, plane crazy. So Walt shows his sketches that he's making to Lillian, and Lillian says, I like it, but Mortimer? That's too sissy a name. How about Mickey? And thus, Mickey Mouse is born. Now the real story is more likely that Walt and Lillian get back to LA, and Walt is, like, sweating. So he and Roy and Ub and a couple other animators who stayed loyal to them hole up and they start brainstorming ideas for some kind of new idea or new character that they can create to replace Oswald and turn around the studio's fortunes. [00:44:37] S0: And also, when you see Mickey and you see Oswald, it's not hard to imagine where Mickey Mouse came from. It's, like, kinda like shorten the ears, make them circles. You know, they both kinda have this white face and the black outline. [00:44:49] S1: I mean, it's really just the same brief that created Oswald. It was like, hey. Take Felix and Yeah. Do something like Felix, except this time it's take Oswald and do something like Oswald. [00:44:59] S0: And make damn sure we own it. Yes. Exactly. [00:45:02] S1: So they land on the idea of a mouse.