Acquired
04:14:29 · Ben Gilbert, David Rosenthal
[04:14:29] S0: And like, yeah. What's the difference between ancillary content and primary content? It all ends up in the same place. And that's kinda how I feel when I watch some of the overexploited IP now. Mhmm. Mhmm. It goes back all the way back to the point you made, I don't know, six hours ago or whatever, that you you have to be really clear about giving a nice lane around your primary medium and delivery vehicle so that stuff still feels scarce, special, and canonical. [04:14:56] S1: Yep. Yep. Yep. But I think for every other studio out there, their incentives have always been and are always going to be release as much content as quickly as possible. Yeah. Especially once they have a franchise that's working. Get the sequels out as fast as possible and get the sure profits from them. [04:15:16] S0: And Disney is playing a many decade compounding game, which can take three decades to really kick in. And all these other studios change ownership every decade. And so there's really not the right, like, ownership incentive structure to play a three decade game. [04:15:33] S1: Yep. And I think this impacts the creative decisions too. Because when you don't need to release content, you can keep working on the content and make sure that you only release it once it's truly great. [04:15:48] S0: Yeah. There's one other point on this though that we haven't really touched on, which is universe cohesion. [04:15:54] S1: Mhmm. [04:15:54] S0: Here's my favorite way to make the point. What's your favorite Paramount song? Right. [04:16:00] S1: Yeah. No idea. The Top Gun theme song?
04:16:00 · David Rosenthal, Ben Gilbert
[04:16:00] S1: Yeah. No idea. The Top Gun theme song? [04:16:03] S0: What's your favorite Universal song? [04:16:05] S1: Right. Yeah. [04:16:06] S0: But, like, everyone's got a litany of answers to what's your favorite Disney song. Yes. They actually managed to associate all of this love and heritage and fandom and universe interaction with the studio itself. [04:16:20] S1: It's back to becoming the lifesavers of animation. Yep. So okay. As I was thinking about this, was I trying to ask myself, are there any other companies in the broader [04:16:30] S0: Nintendo. [04:16:31] S1: Landscape? Ah, you got it. They do this. I thought I was gonna get you, which is so great because Nintendo and Disney, you know, Nintendo started on the back of Disney, right, as we talked about on our Nintendo episodes. Right. It was the Disney license for the playing cards in Japan that kicked off modern Nintendo. Yep. Yes. But, yes, they have this exact same ethos and flywheel. [04:16:55] S0: But interestingly, they sort of don't play together now. I mean, that's the thing about vertically integrated companies is they don't really work together. [04:17:02] S1: Right. And Nintendo is partnered with Universal now for their perks. I kinda suspect the way that a relationship between Disney and Nintendo the only way it could work would be if one of them buys the other. Right.
04:17:02 · David Rosenthal, Ben Gilbert
[04:17:02] S1: Right. And Nintendo is partnered with Universal now for their perks. I kinda suspect the way that a relationship between Disney and Nintendo the only way it could work would be if one of them buys the other. Right. [04:17:14] S0: Yep. Yep. Great. Seven powers? Great. So listeners, this is the part of the show where we walk through Hamilton Helmer's seven powers framework that effectively helps analyze why does a business get to be more profitable than its nearest competitor and do so sustainably. And those seven are scale economies, network economies, counter positioning, switching costs, branding, cornered resource, and process power. And I think we're just analyzing this for pre 1984 Disney. [04:17:44] S1: Yep. Well, easy one to start with, counter positioning for days, being willing to invest in a feature length animated picture. I mean, that was the peak of this relative to anybody else doing animation leading up to Snow White. [04:17:59] S0: Right. Because their competitive set would have needed to be people who have the talent of their animation staff, which is not zero people, but few people, and who had all the cash from Mickey and the Mickey merch, which would have been almost no one. I don't know, actually. That's almost like capital as a moat to go pursue Snow White. Because they weren't there was no one else who really could have done it.
04:17:59 · Ben Gilbert, David Rosenthal
[04:17:59] S0: Right. Because their competitive set would have needed to be people who have the talent of their animation staff, which is not zero people, but few people, and who had all the cash from Mickey and the Mickey merch, which would have been almost no one. I don't know, actually. That's almost like capital as a moat to go pursue Snow White. Because they weren't there was no one else who really could have done it. [04:18:20] S1: Mhmm. You know what? You're right versus the other animation studios, but Disney was counter positioned, I think, versus the big live action studios. Yeah. Because they never would have made a three year one and a half million dollar investment [04:18:36] S0: in a film when it was so easy. Have the capability, though. Yep. So let's see. Early on I mean, branding pretty quickly played a role. As soon as Mickey Mouse was established [04:18:47] S1: Walt Disney production. Absolutely. [04:18:49] S0: Yeah. Yeah. You'd pay more for a Walt Disney production than than otherwise. It was [04:18:52] S1: brand for Disney itself.
04:18:52 · David Rosenthal, Ben Gilbert
[04:18:52] S1: brand for Disney itself. [04:18:54] S0: I wonder if there was process power. Reading in some of the old recollections of animators, it seems like there were people that kinda traded between studios and left and started rival studios, and they were able to produce great work. So maybe there's not process power. I mean, the the big two, once it started to really kick in, are scale economies and network economies. Yeah. The flywheel is sort of all about that. These films are all scale economies. So it's can I go plop down $6,000,000 and then get the entire world to care about my movie for a year and make as much as possible on that, and then expand it out into the flywheel and take advantage of all those ancillary streams? And then, of course, the network economies of if you have a big enough release, it is a cultural moment. Yep. It matters to the world. [04:19:39] S1: Right. Gosh. I see it with my girls now today buying, you know, the Aurora costume that their friends also have so that they can dress up and play together. Yeah. The flywheel is built on network economies. It's like a combination of scale economies and network economies. Scale economies to enable the investment in the IP, and then network economies across all of the nodes.
04:19:39 · David Rosenthal, Ben Gilbert
[04:19:39] S1: Right. Gosh. I see it with my girls now today buying, you know, the Aurora costume that their friends also have so that they can dress up and play together. Yeah. The flywheel is built on network economies. It's like a combination of scale economies and network economies. Scale economies to enable the investment in the IP, and then network economies across all of the nodes. [04:19:59] S0: But the whole thing, if you were to go ask that question of why isn't another company able to replicate the success of Disney to any of the very smart executives and their great teams that work at competitive companies, they would say, oh, because Disney has the cornered resource of all that IP. Right. And, like, what do you want me to do? I can't devise a strategy that's gonna work in the next five to ten years to suddenly beat Disney when they have a hundred years of heritage and the world caring about their IP. The entire thing is predicated on that. [04:20:30] S1: Yep. Yep. Which really comes down to Walt always playing the long game and always being willing. [04:20:36] S0: To bet the whole farm. Yep. And being right enough times and managing to survive through the times where he was wrong that it worked. [04:20:44] S1: Yep. Alright. Quintessence?