00:41:53 · Eric Newcomer, Yoni Rechtman
[00:41:53] S0: Private equity at least respects expertise in the domain. Whereas venture capital often scoffs at the people who've been running the dry cleaning business or whatever, and then they don't understand sort of the particular things that make a business succeed or So I don't [00:42:10] S1: know if I agree with that premise, honestly. I think that if you're coming in to sell software to that, I mean, let's use like real examples here. You know, if you're coming in and you're like building Toast for you know, SMBs and restaurants and stuff, and you don't have like Toast the payments processor. Yeah yeah yeah, Toast the like, you know Right. Yeah. You don't have like a ton of respect for your customers, and you're not like really willing to listen to them and understand them, and like, they're not gonna buy your product. It's not gonna work. You're gonna build the wrong thing. Like, I don't think that it's unique to this instance to say that you need to like, if you think about these companies that you're acquiring, if you think about them as your customers and your partners [00:42:51] S0: You're just saying any successful entrepreneur would be Any successful. Empathetic to Yes. Their But it's just easier if you've grown up in the bit, or it's you know, I'm in media, you watch people get into media sometimes. [00:43:00] S1: And you're like, don't know who of the Famously business private equity is extremely respectful when they go in and buy media companies.
00:43:00 · Yoni Rechtman, Eric Newcomer
[00:43:00] S1: And you're like, don't know who of the Famously business private equity is extremely respectful when they go in and buy media companies. [00:43:07] S0: Right, well there, but those strategies are just like, you know, burn them and take the profits as we can. Whenever somebody says, oh, I really, I'm not from media, but I'm a smart guy, I'm gonna like really reinvent it, it doesn't usually work. [00:43:20] S1: I mean this is one of the reasons why we tell people build then buy. Like don't start the business and immediately go and [00:43:29] S0: So become that thing, like do a version of it first. [00:43:31] S1: Well what I mean is like go and service them as customers first. Build a product that is like really good and transformational to them first. Maybe it's a lot cheaper to build software than it is to go and buy a business, especially So you should be able to test and validate that what you've built actually justifies going and raising a bunch of money to buy these assets. And in the doing, you're gonna learn a lot about the like customers and partners that you're serving. So I just don't, I think it's a different go to market, but I don't think that it is exempt from the same kinds of like basic physics of business building, which is like, you know, customer centricity and like deep respect and interest in solving problems for them. [00:44:18] S0: If you had
00:44:18 · Eric Newcomer, Yoni Rechtman
[00:44:18] S0: If you had [00:44:18] S1: to bet on one other investment firm doing roll ups, who would it be? I think to some extent it might just be like, look, the whole collection of like kind of what I would call bulge bracket venture is doing this well. They're taking a very different approach to this than we are, which usually starts with capital rather than starting with a product. I don't think it's wrong. I think it will trend towards a very different kind of outcome. But like every every one of the, like, you know, mega funds, which they increasingly look indistinguishable from the mega private equity funds and even the mega hedge funds, you know, They all have teams now focused on this. I don't think that they will be wrong. I just think that they will wind up selecting for different kinds of people and opportunities that we will, and they're gonna capitalize them very differently. So one of the reasons this whole idea is so attractive to them is because it's an opportunity to go and, like, deploy Mondo dollars from day zero. That's not our approach. Our belief always is that, like, too much money too fast throttles progress, and like you know, have an overstuffed pig and it dies. It allows a level of you know, poor discipline loose [00:45:32] S0: You've talked some about you know, king making in venture capital. It can work, I mean, if you throw enough. I mean, OpenAI right now is sort of proving So a too big to fail
00:45:46 · Yoni Rechtman
[00:45:46] S1: yes, I think it's a question of when though, because like, OpenAI OpenAI was so profoundly nonconsensus from its start. It wasn't even... Let alone a c corp. It wasn't a for profit company. So it's... All of this stuff looks in... Like, the present looks inevitable in retrospect, but the number of companies that are, like, wildly successful today that were deeply, deeply nonconsensus at the time... You know, OpenAI is actually a really good example of this where, like, it was not an investable business at its inception. It wasn't an investable business for its first, like, five or six years. Anthropic, people thought was an insane thing to even attempt at the time. Cognition started as a video conferencing app. Clay wandered in the desert for like, you know, ten years. There's so many examples of this, and in retrospect, yeah, we all know what the chart looks like, and eventually the chart starts going crazy, and it was always gonna happen, and it never could have gone any other way. Like, each one of those are really, really... I mean, Ramp. Ramp was like the stupid... Everyone was like, what the hell are they doing? Don't they know about Brex? And like it's what? It's worth five times Brex now? So like, these things always look... Like winners always look inevitable in retrospect. I just don't believe in that as as the reality on the ground, and think history largely proves me right. What the problem is with this whole sort of like idea of king making is it's not putting... This is gonna be an overwrought metaphor. It's not putting a crown on the crown... On the head of the crown prince upon the death of his father. It's like putting a crown on a baby out of the womb, and believing that that the crown itself confers legitimacy instead of the, like, the legitimacy conferring the crown. And in each one of those examples that I mentioned, those are businesses that now today, like have unlimited access to capital, and incredible talent, everyone wants to work there.
00:47:50 · Eric Newcomer, Yoni Rechtman
[00:47:50] S0: But they they're like rejecting what people, somebody was calling it like the coconut seed round, you know, saying coconut round [00:47:55] S1: or mango seed round. Yeah. [00:47:59] S0: That's where you're sort of pushing back again, the sort of we're gonna put so much capital into It's the question [00:48:03] S1: of scale. [00:48:04] S0: I think [00:48:04] S1: there are businesses that require a lot of capital up front, and like that's a tonne of risk and power to you if you have the, you know, if you have the piggy bank to pull that off, and you know, the balls to do it, like good for you. I think that is different than saying by mere dint of putting a bunch of money into this company, we just know it will work. Like that's not true. I don't think there's any evidence in history to suggest that that's true. [00:48:30] S0: You guys have had a very creative creator economy strategy. I mean, Sam has been bullish on this idea of like, we need to invest in a person, not Like, just a get our talents into someone who's promising like now and like, [00:48:44] S1: watch them go. Is this when you ask us for money? [00:48:47] S0: No, no, we're too far along. [00:48:50] S1: But think about how much further along you could be with a couple million dollars [00:48:53] S0: for Yeah, how's that strategy going of investing in individuals?
00:48:53 · Eric Newcomer, Yoni Rechtman
[00:48:53] S0: for Yeah, how's that strategy going of investing in individuals? [00:48:58] S1: So basically, we have in addition to our seed fund and our opportunity fund, we have a third vehicle, is our creator fund, which is a $65,000,000 fund. And basically what it does is rather than investing in like consumer media brands, or the companies started by creators, we're trying to make these like sort of, you know, three sixty deals with creators to just capitalise them for everything that they do, and we own our piece [00:49:25] S0: of Who runs that? Fund?