A Product Market Fit Show | Startup Podcast for Founders
00:36:30 · Alex Back, Pablo Srugo
[00:36:30] S0: I have a pretty nuanced specific answer there. I don't know. It was very much an aha moment for me. This past year I've been immersing myself in the world of SEO and content marketing and man, we were one of the early players in the online furniture space. I feel like if we really invested in that early on, and I think this applies on a more macro level too, investing in something about your business that isn't going to produce immediate cash, even if you have to raise or do something uncomfortable to lay that foundation. I can see now how much that would've paid dividends in actual dollars. There's all these things about your business you're like, oh, I don't want to do this. It's going to be so annoying. I would have to spend all this money and all this time, let's just say the course. Sometimes I think, and this is a good example of that, sometimes it pays to make that investment and do the thing that everyone tells you, you should do but you're like, okay, because man, we should have invested in that. I mean, that company would've been, I don't know, five times the size of what it is right now probably just based on organic traffic alone. [00:37:45] S1: That's perfect. Thanks a lot, Alex. I appreciate you coming to the show. It's been an amazing journey. Frankly simple idea, but just at the right time, executed it the right way and turned out to be a huge success. Thanks for sharing the story with us. [00:38:02] S0: Thank you, Pablo . I appreciate it.
00:38:02 · Alex Back, Pablo Srugo
[00:38:02] S0: Thank you, Pablo . I appreciate it. [00:38:04] S1: I just gave you content that you like so much. You actually listened to the end. Guess what? You didn't pay a single dollar. Not only that, I didn't even put any ads in your face, so you just got a bunch of content for free. Now that I've delivered that value, I'm asking for something in return. Open your app, open Apple Podcasts, open Spotify, open whatever app you use to listen to this and hit that follow button. It's actually going to help you because it's going to help you make sure you don't miss out on the next episode which you like so much that you listen to the whole thing.