Invest Like the Best with Patrick O'Shaughnessy
00:05:32 · Patrick O'Shaughnessy, Jeremy Giffon
[00:05:32] S0: How so? [00:05:32] S2: It's just they have 3x liquidation preferences or warrants or ratchets or other things. If you're extractive to the downside everyone sort of boos you, but if you're extractive to the upside where you say I want the right to invest at the same price in two years from now, They're both like similarly extractive but because one is like an optimistic extractive everyone loves that one. [00:05:53] S0: So what advice would you give to founders in thinking about their cap table from the start?
00:05:58 · Jeremy Giffon
[00:05:58] S2: We're obviously in volatile, highly uncertain period right now. No one knows if it's the death of software. I think it's certainly the most unprecedented and uncertain time since the transition the internet. What you want in that time is a lot of optionality and the ability to be nimble and the ability to really be able to do what is right for the business and not be constrained by the cap table. Maybe your business needs to become a services business, maybe you need to acquire other companies, maybe you need to run profitably for a while, maybe you need to change your whole business model. If per seat pricing goes away you need to pivot to usage. In volatile times it's always useful to have optionality. I guess the general piece of advice is unless you're certain that you want to just try this one thing and it's going to be huge or zero, you should think about optionality, which usually means raising less, raising from investors with a wider mandate, not getting stuck in all these weird problems where like you need to continue to raise more money and if you don't it's bad for employees, it's bad for recruiting, people's options get underwater, they start to leave. All those things sort of reduce optionality. It's funny because in general I think commitment is a much better strategy than optionality but I think in highly volatile times where it's hard to tell the future, you basically just want to control for being able to be super nimble, turn on a dime, do what you want, not be constrained by our capital set up in such a way that we can really only do this one thing which is also true for investors.
00:07:20 · Patrick O'Shaughnessy, Jeremy Giffon
[00:07:20] S0: Going back to the investors and the construction of an effective narrative for building an investing firm before you've delivered the ten year investment returns or whatever. You have this great idea called the billion dollar PDF. Can you describe what you mean by that and what the interesting components of a billion dollar PDF tend to be? [00:07:35] S2: This is sort of an idea that you and I came up with in a joking way that turned out to be true I think the more we thought about it, which is every once in a while someone basically crystallizes a notion right at the right time in the right way that becomes the foundational viewpoint or opinion on certain era. And I think it's just this idea of everyone's a little bit uncertain, they don't know what's going on and someone just needs to set the story and set the narrative and it doesn't even have to be right but there's just a sort of confidence of this is what's going on, this is happening. When those come together they sort of just set a new narrative that everyone can kind of rest on for a period really until the next PDF comes along and the billion dollar PDF thing is this idea that you can form billions of dollars of capital one way or another around simply setting a new idea. And then maybe you can think of capital as 10 year olds playing soccer, they all sort of just follow the ball around, the capital just follows the billion dollar PDF around the field.
00:08:32 · Patrick O'Shaughnessy
[00:08:32] S0: It's probably a good excuse to talk about this joint notion of posting a billion dollar PDF is just the ultimate form of that or something. And the furnace that is the timeline of predominantly x. That's where I get my timeline. There's other places as well. But it seems like these notions have taken over people's desires and attention. Everyone wants to ultimately have a spot on that timeline. It's a strange phenomenon. There's like five or six sub components of the timeline that I wanna ask you about, But maybe to start just how you're thinking about this strange modern phenomenon.
00:09:07 · Jeremy Giffon
[00:09:07] S2: I think it's downstream of technological change. I think the technological change is really the uni feed. What people don't appreciate about X is that everyone gets served the same 500 tweets per day. There's hundreds of millions of daily active users and the thing that people who don't post don't realize is just the poster to lurker ratio on these things is enormous. It's really hard to feel the impact unless you're actually getting onto the feed and seeing all the people that you didn't know were reading X all day commenting on your thing. I'm always surprised like when I post a good tweet whoever texts me about it, it could be someone I know well and had no idea that they read Twitter all day but everyone reads Twitter all day. So the uni feed I think is sort of the technological catalyst for this phenomenon. It is X by the way. It's interesting how X, it's sort of the Lindy social network. It probably is never gonna reach the scale of the others, but it just fills this vital role and it's interesting to me how it's however long in, I'm probably almost twenty years now and it's still more important than ever, sort of the same source of truth almost for the whole world. And what that means is that everyone is reading the same thing. It's the global newspaper in the same way that people would talk about the latest article in the journal thirty years ago, now it's the latest tweet or the latest essay on X. What that creates is that all the most important people in the world at least when it comes to capital markets and politics and journalism, entrepreneurship, they're reading their daily paper every morning. These things really form opinion and they price securities and they dictate where capital flows and they certainly write policy. There's this idea that another great filter perhaps is that your institution will only survive if it's timeline native and what that means is that it is both reactive to and reflexive to the timeline.
00:10:49 · Jeremy Giffon
Reactive meaning that is constantly monitoring the timeline and reflexive in that its actions then affect the timeline which it then sort of reads and reacts to and you can think of the White House is obviously like this, venture capital is like this, public equities are like this, there's this idea of what is the story and what's interesting, one of the things I get emails about the most is a comment I made somewhere about how like posting is the last great meritocracy. I get emails about that because people are like that really clicked in my head and I start posting and posting changes your life if you're good at it, that's still true today, maybe more true than ever. And it is sort of a meritocracy in a weird way. Now there's the algorithms and AI and all the stuff. In some ways it's a lot more meritocratic than it used to be like everything it's been lotteryified. In the old times you had to grind away and build this huge following and then by virtue of having a big following you could post a really inane tweet and it would be very popular but that doesn't happen anymore now. You can literally be like a new account and just write a good post and then the algorithm selects you and it'll display you in front of 500,000,000 people. You have the global newspaper that everyone reads, that everyone finds highly influential, there's also this meta thing where it's like the newspaper if you could see all the influential people reacting to the articles in the newspaper and then by virtue of reacting to it making the thing more important. And anyone can post to it. Gets dictated from the timeline how much venture rounds are done on the timeline, how much businesses are built on the timeline. Increasingly everything will just become timeline native. TPBN is a great example of this. When we're recording this, every other day someone writes some sort of pornographic fanfic about AI and it moves the public markets dramatically. When there's uncertainty people are just looking for what is the story, what is the most compelling story and the way that it works on the timeline is it's not this well considered book that comes out that everyone talks about for a year. It's what is the thing that sounds smart, feels good, it has to be entertaining, maybe that's another change is a good post has to be very entertaining because people are on the timeline to be entertained.