Marketecture: Get Smart. Fast.
00:44:56 · Patrick Dolan, Ari Paparo
[00:44:56] S3: I was. Correct. [00:44:57] S2: So so it feels a little bit like it's a... Like AI is changing everything in the same way, you know, digital started changing everything. It's, like, hard to get your arms around it. Are you seeing similarities? Is this is this just a phase, or is everything gonna change forever? [00:45:14] S3: Well, I would say everything's gonna change forever. It it reminds me very much of the early programmatic days. I remember going into, you know, a room and talking. It's like, oh, we're talk about data. Everybody was, like, nodding their heads, and, you know, nobody really understood what was going on. And you can see, you know, where that ended up. I think that with the I think it's early days. This is what Tony Katzer and I did a panel at this conference last week. And my goal was to make sure that it was where people could understand what's going on and what's coming. He did stress at his early days. But there is movement in both the buying and selling and the workflows within media. And what's really interesting is that you know, it doesn't have to be programmed you know, like digital either. You know, this workflow automation improvements in the actual static boards as well, because most of the billboards and signs out there are actually static. It's a good... It's a really good problem to have in the sense that this is gonna make a somewhat cumbersome... I don't know. I'm just saying that from a point of view from where programmatic is now, but, you know, a little bit more complicated, buy. It's gonna help things a lot, I think.
00:45:14 · Patrick Dolan, Ari Paparo
[00:45:14] S3: Well, I would say everything's gonna change forever. It it reminds me very much of the early programmatic days. I remember going into, you know, a room and talking. It's like, oh, we're talk about data. Everybody was, like, nodding their heads, and, you know, nobody really understood what was going on. And you can see, you know, where that ended up. I think that with the I think it's early days. This is what Tony Katzer and I did a panel at this conference last week. And my goal was to make sure that it was where people could understand what's going on and what's coming. He did stress at his early days. But there is movement in both the buying and selling and the workflows within media. And what's really interesting is that you know, it doesn't have to be programmed you know, like digital either. You know, this workflow automation improvements in the actual static boards as well, because most of the billboards and signs out there are actually static. It's a good... It's a really good problem to have in the sense that this is gonna make a somewhat cumbersome... I don't know. I'm just saying that from a point of view from where programmatic is now, but, you know, a little bit more complicated, buy. It's gonna help things a lot, I think. [00:46:37] S2: Yeah. You would expect it to change a lot of things, and certainly Tony over at the IB has his hands full. Well, thank you so much for joining us, Patrick. It's interesting to hear about the out of home world and how it's changing and then your your acronym problems. Yeah. You know, I think we all
00:46:37 · Ari Paparo, Patrick Dolan
[00:46:37] S2: Yeah. You would expect it to change a lot of things, and certainly Tony over at the IB has his hands full. Well, thank you so much for joining us, Patrick. It's interesting to hear about the out of home world and how it's changing and then your your acronym problems. Yeah. You know, I think we all [00:46:52] S3: know with that. Of out of home. [00:46:55] S2: Out of home certainly works is and it has a lot of challenges operationalizing. So it's definitely an area to watch. So thanks again, Patrick. [00:47:04] S3: Yeah. Thank you, Ari. It's great to to be here. [00:47:07] S2: Thank you for subscribing to Marketecture. New interviews are added every week at marketecture.tv in your favorite podcasting app.