Marketers of Technology
00:18:39 · Tzvi Vaknin, Andres Figuera
[00:18:39] S0: So ever... It always has been abused. That's the thing. And Reddit knew it, they always knew it. But right now they're trying to fight it more seriously, like for the last, let's say a year or so. Yeah, they're just throwing curveball after curveball. But for someone who's been operating for a decade, more than a decade almost, there are lots of unreasonable rules. You have the community rules like at the sidebar, right? But there are lots of context and lots of, let's say drops that you need to dance in between. So the platform that I'm working on resolves exactly these type of challenges. Like anybody, if you want to operate on Reddit just automatically, you can build it on Claude Code or whatever, Codex. But that's also the safest way to get your account banned. My tool basically provides you this in-depth analysis of not just sifting between Reddit and find the most relevant communities and letting you know where your brand should be mentioned, where are your competitive gaps, where are your competitors mentioned. On top of that, finding communities and discussions where you can find clear buyer intent. And on top of that, find and detect those communities and discussions that actually affect LLM mentions and citations, but it also takes into account those unwritten rules and the sentiment and everything around it to come up with proactive recommendations for you as to how to operate. [00:20:25] S1: Wow. That is amazing, man. That's gonna be super useful.
00:20:25 · Andres Figuera, Tzvi Vaknin
[00:20:25] S1: Wow. That is amazing, man. That's gonna be super useful. [00:20:28] S0: Exactly. Exactly. Like, I... It came out of a very genuine pain point. It came from dozens if not hundreds of conversations. So I was like, okay, let's do something about it. [00:20:44] S1: Yeah. No. And you understanding Reddit with your past experience then, it seems just like something that needed to happen for you to create a tool that really makes it a lot easier for companies to understand and predict and know how to act within Reddit. [00:20:57] S0: These days when you have the tools to build tools from from scratch without the headcount and the infrastructure cost, etcetera, that's that's that's the age of builders. [00:21:10] S1: It's true. Now we're entering a very particular and interesting time with AI and all possibilities that it enables, like single person companies are gonna be a whole thing in the next upcoming years and the... What's it called? Like, the ability for us to produce things that we weren't able to do before is gonna be unrivaled. It's it's... I don't even know what to expect because it's gonna be crazy. It's already crazy, but it's gonna get crazier.
00:21:10 · Andres Figuera, Tzvi Vaknin
[00:21:10] S1: It's true. Now we're entering a very particular and interesting time with AI and all possibilities that it enables, like single person companies are gonna be a whole thing in the next upcoming years and the... What's it called? Like, the ability for us to produce things that we weren't able to do before is gonna be unrivaled. It's it's... I don't even know what to expect because it's gonna be crazy. It's already crazy, but it's gonna get crazier. [00:21:37] S0: Yeah. Yeah. And because the the agentic abilities just become smarter and even more proactive. Like, it's not three years ago, you used to talk to a chat and you expected an output, but it was like, it was a passive reaction, right? They were waiting for you to operate them. Now these days, and we saw it like only recently with the launch of Rockbot, Instinct, openai. Whatever, like they're coming up with those proactive agents that essentially they will troubleshoot and pen tests and whatever the things that you're working on, you're building right now. They'll they'll proactively improve your your UX UI, find those flaws, connect those API calls that were broken or anything like that.
00:21:37 · Tzvi Vaknin, Andres Figuera
[00:21:37] S0: Yeah. Yeah. And because the the agentic abilities just become smarter and even more proactive. Like, it's not three years ago, you used to talk to a chat and you expected an output, but it was like, it was a passive reaction, right? They were waiting for you to operate them. Now these days, and we saw it like only recently with the launch of Rockbot, Instinct, openai. Whatever, like they're coming up with those proactive agents that essentially they will troubleshoot and pen tests and whatever the things that you're working on, you're building right now. They'll they'll proactively improve your your UX UI, find those flaws, connect those API calls that were broken or anything like that. [00:22:26] S1: I totally agree, man. I totally agree. And, Tzvi, I'm noticing we're almost at time here, but before I do finalize the episode, I did wanna give you the space for you to let anybody know who is interested in your services as a fractional CMO, marketing consultant, or even when the Reddit product tool is ready? How would they go about finding out further? How could they get in contact with you? What would be the best method for that?
00:22:26 · Andres Figuera, Tzvi Vaknin
[00:22:26] S1: I totally agree, man. I totally agree. And, Tzvi, I'm noticing we're almost at time here, but before I do finalize the episode, I did wanna give you the space for you to let anybody know who is interested in your services as a fractional CMO, marketing consultant, or even when the Reddit product tool is ready? How would they go about finding out further? How could they get in contact with you? What would be the best method for that? [00:22:50] S0: You can always follow me on LinkedIn. I actually, I write a lot about Reddit these days when I have the time at least. So yeah, please feel free to follow me on LinkedIn. You can reach out to me on email. And basically it's not just... Not even for my services, even though I'd be happy to work with more people. But even if people would like to just run their head around Reddit or around growth, around marketing strategy, whatever, please feel free to reach out to me. [00:23:21] S1: Amazing. So if anybody is interested after hearing what I spoke with V how he is really entering and helping out companies and developing his Reddit tool. If you are interested, make sure to hit him up via LinkedIn. It's v t z v I Vaknin and just make sure you reach out. He'll make sure to treat you guys and take care of you. So with that said, Tzvi, thank you so much, man, for hopping on this episode with us, telling us your story, what you're planning, and how you came to obtain all the experience that you have. We really appreciate it, man. [00:23:50] S0: Thank you for having me. I had a blast.
00:23:50 · Tzvi Vaknin, Andres Figuera
[00:23:50] S0: Thank you for having me. I had a blast. [00:23:52] S1: Appreciate it, brother. That is what I want all the guests who come on the show to feel. So very happy that you enjoyed it because I enjoyed it as well. But with that said, thank you to anybody who is listening to us here as well because we want you to keep on coming back to see all the different personalities that we're talking to and all the different industries that we're learning about. So with that said, have a good one.