Property AI Report
00:11:04 · Mal McCallion
The Wall Street Journal, that there are journalists who write for that, and they are all very many of them are very, very, very, very, very angry that the editor of the Wall Street Journal has allowed this without it seems much protection for the other journalists. Matt, this was something I know that you uh you were interested in. Um, what's what's your take?
00:11:23 · Matt Goddard
[00:11:23] S1: Well, I think it's just the the commotion it created more than anything, as you say. There's there's very few people gonna be picking up the Wall Street Journal, looking at a an op-ed about Treasury Secretary Scott Besson, and uh thinking how's how has it been written? But I think there's there's two parts to this, and it's been almost well, it has been polarising, like a lot of a lot of AI writing, which is the the Stanley Drunken Miller's sort of saying, Well, why the heck would I not be using AI to write this, given you know everything that's going on? And the uh the Wall Street Journalist editors said, Well, yeah, that that's fine. I think that the point where the other side comes in is sort of lazy journalism gets thrown around, but also it's near not even been the first draft. So a lot of the very obvious AI isms terminology and and sort of tells have been left in, so they've not even been picked up by whoever it is who you know ghost um ghostwrites these. And we were talking off yeah, exactly, and we were talking about this off air where there's certain things even turn up in in our trade press where you know it's been published by one person, but you can definitely tell by its writing style, but it's printed by someone completely different. And I know at RePIT years ago we had articles appeared in Forbes under one person's name, and it wasn't by any means the person who was appearing. It was like definitely not their tone, definitely not the style using words they would never use. So this has been around for ages, and obviously, marketing's right in your wheelhouse. You you must be aware of of how this has worked historically, and it was like people's names getting put on things. Ghostwriters for footballers' biographies. Any different to AI doing that initial pass for Drunken Miller?
00:12:56 · Mal McCallion
[00:12:56] S0: It is so true. There is this kind of like big old um almost like moral panic about like, you know, oh my god, we're using like technology to do forward-thinking things. It's like, you know, I imagine you know, but people using typewriters, right? You know, when typewriters came along, did everybody who used to handwrite stuff like, you know, throw their arms up in the air and probably did, right? And then when word processors. Yeah, exactly. And yeah, and then you know, when word processes came along and all the typists kind of lost their job that, but you know, was was that the problem on you know with paper millers and all that sort of stuff? Every single technological advance, there are people who are going to get cross and angry and stuff like that. You know, I I think it's um yeah, it's it's it's kind of getting a bit tiresome. I I do think, you know, very much in the creative community and I understand, and you know, there are a lot of people who feel under threat and all that sort of stuff, and there's there's obviously young people coming through who can't see the route to their entry-level jobs as much, should all go into surveying, obviously. I you know what what the the the other side of that is what you said, which is if you're gonna do it, do it properly. Don't just do the first thing that comes out of chat GPT and then bung it into wherever you're going. You know, tells are things like uh comma before and, okay, comma before A and D, a bit of a chat GPT thing, ashes, long dashes uh in the writing, things like that, you know, and and and just little phrases like, you know, that this is where you should focus, or things like that. Yeah, it's that there are so many in there, and as you and I spent way too much time looking at drafts of things that AI writes, and you can you can really pick up a lot of them. So yeah.
00:14:23 · Matt Goddard, Mal McCallion
[00:14:23] S1: I've just realized you're not wearing your orange top. Um, you sound a lot like AI writing and a little lot like AI pros. Is it absolutely you, or have you read so much AI slot that you're now just regurgitating the comma before and and the M dashes and such like that is exactly right, Matt. [00:14:37] S0: You've got me. No, it's because I've come all the way to Cardiff. And I just decided not to wear my MyPorter t-shirt today. But I know it is definitely me.
00:14:46 · Matt Goddard
[00:14:46] S1: It did bring me on to something else, this as well, because it's a case of, as you say, it's like people are are almost setting up, especially now with the harnesses where you can create scheduled tasks. And I'm I'm guilty of not posting them, but I've got my scheduled tasks writing a a summary of our our pod every week to then post on LinkedIn, and I often put a couple of sentences on my own nonsense first. But actually, there's there's people who you could be setting up those scheduled tasks, and you see on YouTube, don't you, videos and content are being created automatically by pipelines and of scheduled tasks that just run as and when they need to to generate things even based on triggers externally. So, you know, something's written on Pi, you can grab that, run it through your process, change it to your tone. What I'm more interested in, and I've I've seen this a two or three times from both engineers but also salespeople saying AI can't AI just writes nonsense for me or AI won't work for me. And it's because they're taking the out of the box Chat GPT or or Claude and saying, write me a LinkedIn post and then just assuming that's exactly how it is, and they're not going through the steps of getting them to review your historic content, getting its builder a builder style for you, but again, it's understanding how you would you prose. Yeah, all those things that you know I was listening to a podcast on the drive back earlier, and it was a case of there's a particular company now as an onboarding flow for Claude for their their business that actually interviews you and then helps you write this the skill to then generate your copy so it is written and your emails are drafted in your is your normal sense. So just go and it doesn't work or it hallucinates, it's like really lazy reaction. And I think that's in the same way as this. Like it was lazy for just to push it out, but it's not just Drucken Miller who's the lazy one, it's all those other people who historically would catch that the ghostwriter's done something wrong, or you know, or there's a number of failings, isn't there? It's quite an interesting debate that it's um ignited.
00:16:36 · Mal McCallion, Matt Goddard
[00:16:36] S0: Exactly, and then that they're not using it enough to be able to know that that those are the tells, and that and that's a big thing as well. Um, yeah, to your point, um you know, anybody out there who wants to try and work out what their tone of voice is, all you need to do is point claw chat GBC at your website and say, summarize my tone of voice. And it will tell you, and then yeah, and you may be quite surprised by actually how you're coming across. [00:16:57] S1: But it's a really good stall in AI. [00:17:01] S0: At this point, I'm sure most people have not, but yeah, it would be very uh very important, I think, to kind of understand and interesting actually to understand you know what is it that that you that you are transmitting perhaps unknowingly out into the ether in terms of um your positioning and brand and so on. Um all right, that was um the first of our AI and tech news. We wanted to cover also um this deal between Salesforce and Anthropic, which has got a rather predictable name, hasn't it, Matt?