00:33:14 · Aditya Agarwal, Sridhar Ramaswamy
[00:33:14] S1: You're saying that most people actually [00:33:15] S0: Most people don't. Okay. Yeah. Okay. I think convenience trumped convenience accessibility trumped irritation. [00:33:24] S1: Completely agree. [00:33:25] S0: This is also what people say is not what they mean. [00:33:29] S1: Correct. Yeah. [00:33:29] S0: It's And like so like relying on any kind of interview, surveys, etcetera tells you nothing. There are a class of problems that you should not ask people about. You should see what they do instead. [00:33:42] S1: Like stated preferences versus revealed preferences. Absolutely. The thing that Google got right that most people I think still don't really quite grok or still misunderstand.
00:33:42 · Aditya Agarwal, Sridhar Ramaswamy
[00:33:42] S1: Like stated preferences versus revealed preferences. Absolutely. The thing that Google got right that most people I think still don't really quite grok or still misunderstand. [00:33:51] S0: Look, they accidentally landed in the most amazing whatever diamond mine in history. But I think Google got ad driven monetization, especially in the context of search that most people don't give it enough credit for. Yeah. I think piece to have early principles that did things like split value between our users and Google itself. There's a fifty fifty split rule. If you came up with a great new way to optimize ad revenue, Eric would always tell us you should devote 50% of that to improving the quality of the advertising system and 50% Google would take as revenue. In a weird ironic way, I was one of the witnesses in the DOJ trial. And so I got to see, this can often be a cringe worthy experience, but it wasn't thankfully. I saw emails that I had written for fifteen years and the replies. And what struck out was just the incredible thoughtfulness that went into monetization and how we approached it. The ferocious competitive nature, yes, that's also a part of them and me, but that ability to have a really high standard, think is pretty remarkable. And I can assure you, you can look at ads served by pretty much any other major players and they're all wildly more cringeworthy than what Google does even today.
00:33:51 · Sridhar Ramaswamy, Aditya Agarwal
[00:33:51] S0: Look, they accidentally landed in the most amazing whatever diamond mine in history. But I think Google got ad driven monetization, especially in the context of search that most people don't give it enough credit for. Yeah. I think piece to have early principles that did things like split value between our users and Google itself. There's a fifty fifty split rule. If you came up with a great new way to optimize ad revenue, Eric would always tell us you should devote 50% of that to improving the quality of the advertising system and 50% Google would take as revenue. In a weird ironic way, I was one of the witnesses in the DOJ trial. And so I got to see, this can often be a cringe worthy experience, but it wasn't thankfully. I saw emails that I had written for fifteen years and the replies. And what struck out was just the incredible thoughtfulness that went into monetization and how we approached it. The ferocious competitive nature, yes, that's also a part of them and me, but that ability to have a really high standard, think is pretty remarkable. And I can assure you, you can look at ads served by pretty much any other major players and they're all wildly more cringeworthy than what Google does even today. [00:35:20] S1: I want to say we're out of time. I'm going to get Sridhar out of here by five. Thank you for being so candid with your thoughts. I think we live in such interesting times that you coming in and sharing your story, think is very, very helpful. So thank you. [00:35:34] S0: Thank you so much.