00:42:43 路 Trent Simonian, John Coogan, Farza Majeed
[00:42:43] S12: think they're gonna do [00:42:44] S1: How do you think the health of like open ecosystems in desktop software is broadly? Because there's two ways that you could like update an Excel file or there's actually probably a bunch. But you can you can, you know, puppeteer the mouse, move over, click, type the cell, save, you know, or you can just go edit the underlying CSV file in like raw text and then just refresh the front end. And I imagine one's way cheaper for you so you want to like lean into getting the MCP servers, the APIs, the file writing like the CLI interaction down. But do you think that there will be companies that lean into that or companies that fight that because they want you to stay, you know, mouse and keyboard at all times? [00:43:32] S6: That's a good question. I don't think so because at the at the end of the day, what Clicky is doing in the background, just so you guys know how it works, we literally took the Rust binary that's in Codex and we package it with our with our app. [00:43:43] S1: Okay. [00:43:44] S6: So that when you actually call a click with the agent, you're just calling a sub spawn of codex. Yeah. And so this is on purpose. Like, I just wanna use the best the best model and the best kind of thing possible. Yeah. And so no. I don't think that's gonna end up happening. In fact, it's better. For example, if you ask me clicky right now [00:44:01] S1: Yeah. [00:44:01] S6: Hey hey, like, how do I actually, like, add a formula to this Google Sheet here? [00:44:05] S1: Sure.
00:44:05 路 John Coogan, Farza Majeed, Jordi Hays, Trent Simonian
[00:44:05] S1: Sure. [00:44:06] S6: There's two answers there. One answer is let me show you. The second answer is I can show you, but do want me to do that for you? [00:44:10] S1: Sure. [00:44:11] S6: And I think that's where we're gonna start going with computers. Yeah. Where you're just gonna start your computer is just gonna say, can I just do this for you? Like, I see you doing it. Like, I can just do this. So that's what we're kinda gonna look. [00:44:20] S1: Well, good luck with the fundraise. I'm sure you'll be back on the show soon. Let us know when it closes. [00:44:26] S0: Yeah. It's exciting for this. Yeah. I love watching you you win and and have fun in the process. [00:44:31] S1: Yeah. It's great time. Meet you. Congratulations. We'll talk to you soon. Have a Thanks. One. [00:44:36] S0: Later. [00:44:36] S1: Let me tell you about MongoDB. What's the only thing faster than the AI market? Your business on MongoDB. Don't just build AI. Own the data platform. That powers it. And up next, we have Trent from SideTalk. He's a creator and cofounder of SideTalk. He's in the waiting room. We'll bring him in the team. And after them, He'll turn Nick's fandom into one of the Internet's most Woah. Recognizable All in my mind. Media brands. How are you doing? Take your spirit. How is New York? How is it going? [00:45:05] S12: You know, it's crazy out here. I'm not gonna lie. [00:45:07] S1: Okay. [00:45:07] S12: I was about to do this interview from my apartment and then I realized, hold on. Yeah. Has anyone done a TBPN interview live from the streets of New York?
00:45:07 路 Trent Simonian, John Coogan, Jordi Hays, Farza Majeed
[00:45:07] S12: I was about to do this interview from my apartment and then I realized, hold on. Yeah. Has anyone done a TBPN interview live from the streets of New York? [00:45:14] S1: You gotta go to the sidewalks. This is the founder of Side Talk. [00:45:16] S0: This is amazing. Amazing. [00:45:19] S1: Know you. Take us through your media empire. Take us through your strategy. Break it down for us. [00:45:26] S12: Okay. So I have a little company called Sad Talk. You might see the logo and pardon the potential loss of voice from this Knicks crowd. But, you know, we kinda pretty much run around New York City and let people do and say whatever they want into our microphone. We created the Bing Bong trend years ago. We created these Knicks videos. Unfortunately, there's little bit of chaos outside of Madison Square Garden due to us. Mhmm. But, yeah, we're pretty much let people say what they want in New York, and it's it's pretty fun and entertaining. [00:45:54] S1: What's the secret to a good street interview? [00:45:58] S12: You gotta keep it shareable and engaging. It sounds obvious, but, like, why would you wanna watch an interview of someone talking about something boring or low energy or anything like that? What would you want to send to your friends? And that's kind of the difference. [00:46:10] S0: So you guys people about like language model diffusion and like that. Always. [00:46:14] S12: Always. Always. Always. [00:46:16] S6: That's what we love talking about. [00:46:17] S1: Token prices and that. Yep. Yeah.
00:46:17 路 John Coogan, Jordi Hays, Trent Simonian, Vinod Khosla, Bret Taylor
[00:46:17] S1: Token prices and that. Yep. Yeah. [00:46:22] S0: Yeah. Gotcha. The people wanna see. We're gonna start [00:46:24] S12: talking about that outside the Knicks game type thing. [00:46:26] S1: Yeah. Where where so I I understand that a lot of the, you know, man on the street interview format these days, it it it can be very prepped. It can be there's a PR person that's pitching some successful business person for the what do you do for a living. It looks candid but in fact it's staged. Do you ever participate in that or is everything candid? Is that part of the brand? [00:46:49] S12: We're a 100% natural on the streets. Don't know what you're gonna expect. Okay. Yes, sir. Organic. [00:46:55] S1: But it's [00:46:55] S12: been really cool too. [00:46:56] S9: Yeah. Yeah. Please. Bye. [00:46:58] S1: Then my my follow-up is like then if you aren't prepping and understand who you're gonna be interacting with like how do you vet like where is the bar? If you see somebody walking and they have a baseball hat on and they probably don't want to be bothered, is there some sort of social contract where you shouldn't like the the is there a doom scenario where everyone in New York is getting asked what do you do for a living 15 times when they walk to go get their morning coffee? [00:47:24] S12: Yeah. Honestly, it's it's a bit of an epidemic going on. I actually am kinda scared that I'm gonna get pulled up on right now and ask what I do for a living or what song I'm listening to. [00:47:32] S2: Yeah. But Oh [00:47:32] S1: yeah. That's another one.
00:47:32 路 John Coogan, Trent Simonian, S5
[00:47:32] S1: yeah. That's another one. [00:47:34] S12: The the people the people of New York, I think they distinctify side talk a little bit from that. Mhmm. They know we're not there to to ask them something like, I don't know, so so cookie cutter like that. [00:47:45] S1: Sure. [00:47:45] S12: And I don't know. Now people come to us when they see the microphone, which is great. And, yeah. We we we just go with the flow. [00:47:51] S1: How do you think about monetization? Short form monetization, notoriously hard, but you have some merch. Break break down, like, the business side of the business. [00:48:00] S12: Yeah. It's actually very interesting. You would think that you would that, you know, I would have made a dollar off in TikTok by now. [00:48:06] S5: I don't [00:48:06] S12: think I've ever gotten paid for TikTok or Instagram, literally, not a dime, which is which is fine. It's cool. I want TikTok pulled through. But now it's cool. We do a lot of branded work [00:48:16] S1: Okay. [00:48:16] S12: For companies. So we've worked with everyone from the NFL to Netflix, Nike, Google, Amazon, creating a lot of content for them. So they'll come to us with a product or an event that they wanna highlight, and they say, hey, you know, you know how to get clicks and views, and Yep. We kind of pretty much apply our formula to that and then create a really good video for them.
00:48:16 路 Trent Simonian, John Coogan
[00:48:16] S12: For companies. So we've worked with everyone from the NFL to Netflix, Nike, Google, Amazon, creating a lot of content for them. So they'll come to us with a product or an event that they wanna highlight, and they say, hey, you know, you know how to get clicks and views, and Yep. We kind of pretty much apply our formula to that and then create a really good video for them. [00:48:33] S1: Okay. I I have like a hot take and I want you to walk me through whether you agree or disagree. I think you should just do a mid roll ad in a three minute Instagram reel because I see the branded integrations. It's like, oh, there was this example on Subway takes where someone's take was Android's better than iPhone. It went massively viral on rAndroid. And then the second and then Google was like, oh, we'd love to work with you on another take that's the same thing but it's branded. And those sponsored takes, often don't go as viral. It's hard to get branded content to go viral. But in some of these longer three minute videos, if I'm locked in after two minutes, I would sit through a ten second mid roll of like, hey, this was brought to you by this. Thanks for sponsoring this video. And then it's just all organic content around it. Does that work? Is that already happening? Are you thinking about that? What's the deal? [00:49:28] S12: Definitely. We one thing we really like doing is kind of like a natural integration. Mhmm. So we just did something with Nike, which is really cool, where they hit us up for these Knicks colored shoes. [00:49:39] S1: Okay.