02:24:27 路 John Coogan, Jordi Hays, Sridhar Ramaswamy
[02:24:27] S1: Yep. [02:24:28] S0: That's just playing the role of an average Joe. Hey, this is average Joe electrolytes. [02:24:33] S1: Right? Yeah. [02:24:34] S0: I'm not a I'm not a I'm not a professional athlete. I'm just a normal guy. Yeah. I'm just painting houses. Yeah. Right? Yeah. I'm just painting houses. I get a little dehydrated. I take my average Joe Relatable. It's relatable. [02:24:47] S1: I like it. I like it. [02:24:48] S0: The average Joe I do brand meta. Steve is calling it. [02:24:52] S1: I enjoy it as an idea. I enjoy it as a joke. I do think that there is a version of this, which is if you walk through an marijuana or Whole Foods and you pick up random CPG products and you look on the back, there's often what's called like the love language or whatever. So it's like a couple paragraphs of text. A good example is is it Dots Pretzels or there's some sort of like pretzel twist that's very popular right now. It's a little spicy. It has the the name of the founder and it and it tells the story of like an average Joe. The Buzzball, for example. That is an average Joe brand. It was not a celebrity brand. [02:25:28] S0: Disagree. Explain. There's nothing average about that founder. One of the most elite entrepreneurs. [02:25:33] S1: After she started the company. [02:25:35] S0: I'm gonna make the case that she was always elite. Always good. The buzz the buzz ball woke it up. [02:25:42] S1: Maybe. Maybe. But there are a lot of brands [02:25:45] S8: Yeah.
02:25:45 路 Sridhar Ramaswamy, John Coogan, Jordi Hays, Jeremy Strong, Farza Majeed
[02:25:45] S8: Yeah. [02:25:46] S1: That their whole origin story is like I was just a normal person. I had a problem for myself. I was going for, you know, olive oil and I smashed the bottle so I made a squeezy bottle. Like there's all these stories that aren't celebrity brands at least at the start and they have, you know, rags to riches stories that are told sort of quietly on the back of the packaging and then slowly over time eventually Unilever buys the company and takes that off [02:26:13] S0: I just like thinking of it as like a from the marketing lens a brand that is like doesn't have this like heartwarming story. Yeah. It was just like, yeah, we just hired a guy to be like, yeah. [02:26:25] S4: Just be [02:26:25] S1: the guy. Just be the [02:26:26] S6: average Just [02:26:27] S1: be an elite snowboarder like Nima. Starts to Salt and Stone, you know. He wasn't a celebrity before, although he was a fantastic team boarder. [02:26:34] S0: Anyway. Before we bring in our next guest, Markie, let's put pull up this video. Somebody put up fake tech ads. Going on here? [02:26:44] S1: I don't I love ads, but I hate fraud. So I don't know how to feel about this. This is gonna be peculiar. [02:26:52] S6: I don't [02:26:53] S0: think there's anything wrong here. [02:26:54] S1: With fake tech ads? That's real ad space. That could have been sold, Jordy. You're destroying shareholder value by running fake ads. We would never do that. We did do that early in the days. If you go back to the archive, Doctor. Squatch had that feel. Oh, Vince Vaughn. Vince Vaughn running a
02:26:54 路 John Coogan, Jordi Hays, Trent Simonian
[02:26:54] S1: With fake tech ads? That's real ad space. That could have been sold, Jordy. You're destroying shareholder value by running fake ads. We would never do that. We did do that early in the days. If you go back to the archive, Doctor. Squatch had that feel. Oh, Vince Vaughn. Vince Vaughn running a [02:27:17] S0: We have the video here. [02:27:19] S1: Okay. No. No. No. I know exactly where they're going with this. We put the q in q one one seven seven seven. This is hilarious. What if Texas is upside down? [02:27:35] S0: I mean, this is this is actually how this is how actually how normal people view [02:27:40] S1: What if the drizzler was purple? Firefly. [02:27:44] S0: You pay it. [02:27:46] S1: We pay you. You pay us, we pay you. Fireflow. Wow. What does this say? [02:27:55] S0: Dennis can tell you. [02:27:56] S1: Dennis can tell you. Brain [02:27:59] S0: I like ziplink is now [02:28:01] S1: They put up a lot of these. Wow. They really went hard. Who is behind this? This has to be a tech insider or someone making [02:28:07] S0: ziplink is now frugal. The cloud based online safety you know and love now in the palm of your hand. [02:28:14] S1: They put up so many of these. This is such a great stunt. Is this a if this is a if this is a launching campaign, a launch campaign for a tech brand marketing firm, it's genius. And whoever's behind this should actually be calling every tech company and saying [02:28:30] S12: What if [02:28:30] S1: forks not look like these. We know how to make good ads. [02:28:34] S0: What if forks were spoons?
02:28:34 路 Jordi Hays, John Coogan, Trent Simonian, Markie Wagner, Sridhar Ramaswamy
[02:28:34] S0: What if forks were spoons? [02:28:35] S1: What if forks were spoons? [02:28:36] S12: Go to [02:28:36] S0: cutlery.ai. [02:28:37] S1: What's people been asking that question recently? Anyway, very fun. Let me tell you about Cisco. Where is Cisco? Cisco. Critical infrastructure for the AI era. Unlock seamless real time experiences and new value with Cisco. Our next guest is Markie Wagner from Poetic. She's the founder and CEO [02:28:57] S0: Future hall of [02:28:58] S1: prolific mafia player. What's your favorite role in mafia? [02:29:04] S7: Oh, mafia. I think who doesn't love to be fascist in Mafia? I you know, you always gotta hope you're getting the fascist card but Who is the fascist I in [02:29:13] S1: thought it was just Mafia Townsperson Oh, [02:29:15] S7: I'm the secret head larc. [02:29:17] S1: You're secret head larc. [02:29:18] S8: Yes. Yes. [02:29:21] S7: Yeah. I mean, mafia is always one of mafia. Yeah. You want single time. [02:29:24] S1: It's always power. It's it's less empowering to be the townsperson because you feel like you're just getting killed. You have no superpowers. But running angel or sheriff, that can be fun. But then if you get killed off early, it's the end. I'm just thinking of it because the the latest episode of Mafia episode two from Founders Fund dropped and you're backed by Founders Fund. But since this is your first time on the show, why don't you introduce yourself? Tell us how you wound up in a position to raise money from Founders Fund.
02:29:24 路 John Coogan, Markie Wagner
[02:29:24] S1: It's always power. It's it's less empowering to be the townsperson because you feel like you're just getting killed. You have no superpowers. But running angel or sheriff, that can be fun. But then if you get killed off early, it's the end. I'm just thinking of it because the the latest episode of Mafia episode two from Founders Fund dropped and you're backed by Founders Fund. But since this is your first time on the show, why don't you introduce yourself? Tell us how you wound up in a position to raise money from Founders Fund. [02:29:50] S7: Cool. Yeah. So I'm the CEO of and wait. I think I'm okay. Yeah. So I'm the CEO and founder of Poetic. Yeah. And Poetic's an AI system that will learn and execute super complicated processes Mhmm. In some of the biggest companies in the world at over 99% accuracy which is Okay. Which is quite hard. [02:30:09] S1: Yeah. So what is the process for obtaining and documenting the workflow? This feels like you could do something very database driven. You could build an ontology. You could just wait and maybe the models get better and stop hallucinating. There's been debates over the various approaches like what did you pick and why?
02:30:09 路 John Coogan, Jordi Hays, Jeremy Strong
[02:30:09] S1: Yeah. So what is the process for obtaining and documenting the workflow? This feels like you could do something very database driven. You could build an ontology. You could just wait and maybe the models get better and stop hallucinating. There's been debates over the various approaches like what did you pick and why? [02:30:29] S0: Wait, before we get into that, like, talk more about the kinds of workflows Yeah. Where act like, you know, we we caught up a few weeks ago and and you were saying like, some of the customers that you're talking to, even if even if somebody came through and they were like, our AI system is 98.5% accurate, that that would actually create, you know, hundreds or thousands of hours of like issues in an organization. And it would actually like rolling that kind of system out would have sort of like negative enterprise value. [02:31:02] S1: That's just a pitch problem. If you're pitching a software like that, you just gotta tell someone, our system has 9,000 basis points of accuracy. Yeah. Is the goal. [02:31:12] S0: Put it in basis points. [02:31:13] S4: Put it in [02:31:13] S1: basis points also. [02:31:14] S0: Anyways, talk talk more about the problem before we talk about the solution.