Sachin and Adam
00:30:59 · Sachin
[00:30:59] S1: Yeah. So think Logan Paul launching Prime and think of MrBeast launching his chocolate brand. Right? That model is here to stay. Like, I think a lot of great companies, not just consumer companies, will be built distribution first. And this kind of... A lot of this comes down from the insight I had at Airtree where I met so many founders with Brilliant products. So many founders with Brilliant products, but they just hadn't figured out their distribution strategy. They hadn't figured out their go to market. And so we're almost building a company which, you know, will get to cash flow positive in its own right, but it will be distribution first from all these different media channels. And another big bet that we're taking is that in the future, your parasocial relationship with your creator will grow. Your average person that's 18 years old will feel way more connection with the creator that they spend their most time with, that... Whose podcast they listen to, whose YouTube they listen to, than any traditional media platform. And I think this deserves a whole episode in its own right. And there's been
00:31:54 · Adam, Sachin
[00:31:54] S0: this obvious trend about the creator economy, more people building independent media platforms. Like, we used to have, like, five radio channels and five TV channels, and now you have a million different options. But I still feel like we're only just, like, hitting the sort of tip of the iceberg with a lot of that, and there's still gonna be so much change. And I think right now, we're really seeing a lot of of war between traditional media versus creator led independent media. [00:32:16] S1: And the other kind of big backdrop is... Of this is like as all of these AI tools accelerate, the ease in which you can develop software becomes a lot easier. And so what starts to matter more is that parasocial relationship, that distribution that you can get through being, you know, in media. And, you know, there's other people doing this, like Colossus is thinking about things in a similar way. Eric Torenberg with Turpentine, we're just starting and we're actually like... We feel so lucky that... And it is luck. Like, we didn't intentionally decide to, like, do this right now. Like, we kind of weaved our way into doing it, and we've really found what what we want to build and how this can be a big company. But we're just at the beginning. Like, the top people in America only just starting to talk about this. Yep. And so we think that, like, the sky's the limit Yeah.
00:33:03 · Adam, Sachin
[00:33:03] S0: What this It was a really interesting time to start this because just earlier sort of last year, Colossus expanded a bit. Like, they... I think the main way was that they signed on David Senra, and you could see that they were starting to build more of, like, a a network of, like, different media products. And then we realized that, hey. They also had an alignment with Tegus, their customer intelligent intelligence platform. And that's the sort of media plus data meshing together. And then after we started this, a week after we came with a whole idea, Erik Torenberg wrote a tweet thread about what Turpentine was gonna be. And it was like word for word what we'd been saying. And we're like, okay. This guy started OnDeck. They're a billion dollar company. First employee at Product Hunt. He's a VC that has invested in hundreds of companies. If he's thinking this way, it's pretty awesome that we're thinking that way too. Like, I think we're, like, we're onto something. Yeah. There's something special in this age of media and what you can do downstream of media. And we and [00:33:57] S1: we were chatting to him actually yesterday on Twitter. And, like, as part of this journey, like, we've been doing this for two weeks, and the guests we're gonna launch with will blow your mind. There's... Like, even this last two weeks, I think I've achieved more than I did in, six months of consulting. [00:34:11] S0: Like, that is not an exaggeration. Focus mode. Like, when you really care about something, you focus and you work really, really hard.
00:34:11 · Adam, Sachin
[00:34:11] S0: Like, that is not an exaggeration. Focus mode. Like, when you really care about something, you focus and you work really, really hard. [00:34:17] S1: Yeah. And these kind of Build in Public Series, Enter the Name, we're doing this for you guys. And so we would love to hear what you would want us to talk about. Like, we've got a lot of ideas. We've got a lot of different styles in which we can discuss these things in. We're gonna bring in friends, but we want this to be the place you come every week to hear about the behind the scenes of what we're doing. The real vulnerable stories that, like, we don't think any other creators actually share when building a company, also hopefully like learning something for your own journey, whether that's you building a company, whether that's just you navigating your life. Like, we all go into our dating lives. We'll go into different parts of who we are as people because we really, really, really believe in, like, that holistic nature. Like, don't think this company comes without us and we don't come without our parents and our upbringing. And our upbringing our parents don't come up with the people we've spent our time with. We're going to even bring in some of our friends here, but this will be every week until forever. And it will be that deep dive into what's going on. So we'd love to hear about what you guys wanna hear about and what format you think works. I think you just said that
00:35:19 · Adam, Sachin
[00:35:19] S0: better than I could. Yeah. I think with that, we're gonna end the episode and like Sachin said, we would really love to hear back from you. Whatever you wanna hear, I think we're willing to talk about. And this is gonna be a really long journey. Like, we haven't signed up for a year or two years of this. I think implicitly, we're signing up for ten plus years of this, and we know that this is very much a life's work situation. And so we wanna keep on doing this, iterating, learning, getting better, and just sharing more. Yeah. And it's just it's just fun as well. [00:35:46] S1: Like Yeah. Just switching on these mics and having fun whilst in the process of building our dream company. Like, couldn't ask for anything else, and I'm extremely, extremely grateful for everyone that's listened so far to help us get here, everyone that's backed us. But, like, this is really the beginning, and I'm super excited. And if you wanna keep following this podcast, just click that follow button. Yeah. Cool. We're running out. See you next week. That's the end of this week's podcast. [00:36:12] S0: If you could hit the subscribe button, it would be so helpful to us and would really appreciate it. See you next week. Bye.