Property Management Success
00:51:25 · Stephen Glover
And so for me, it was how do we increase the word of mouth flywheel without me going to have to have five face-to-face meetings a day or going to after hours meetup events constantly every week and things like that. And so the idea was for me to just start an online presence as much as I don't really enjoy it, uh, being like in being in the podcast or being online or creating content. It's not really my style, but actually, like so I hesitated for about a year and a half. And and I delayed and I made excuses and I made all kinds of excuses. And then finally, after meeting with you and some others last year, it was just like, just do it. You have to do it. And so I started doing it, and guess what? Now I really enjoy it. I I I the podcast, the Virginia Investor Podcast, uh, it's VA Investor Pod on most social platforms. Um, that interviews local investors in Virginia that are doing awesome things, that think differently. Some are real estate professionals, but most are investors that have done awesome things that have different mindsets and different strategies and different tactics that we can learn from. And we record these awesome conversations, get them out there, and then of course, they are sharing it to their network. I'm getting to build a really good relationship with these guests that have come on, uh, some of which I didn't know previously. And then now I'm I'm getting to know their network and their projects and everything. And it's become a really cool way to get embedded in this market without spending 20 hours a week networking.
00:52:53 · Tony Cline
[00:52:53] S0: I think one of the things that you said was you wanted to stay active in the marketplace. You wanted to still have a presence. But I think, and correct me if I'm wrong, but I think one of the things that you recognized is that it doesn't didn't just keep you active, but it's actually elevated your status in the marketplace. And and of course, um status in and of itself doesn't really bias much, but status unlocks doors and unlocks and creates new opportunity and builds that network.
00:53:22 · Stephen Glover
[00:53:22] S1: Yeah, I I would agree. I still think it's early for like the status, like I'm not like a look, quote unquote, like local celebrity or anything. It just it is what it is, uh, but it's definitely getting getting the name out, getting the brand out. Um, and and and the the thing is is I reached out to guests um that I have a high level of respect for um and ask if they want to be on a podcast. And these are people that I don't know, maybe I've never met, you know, I've I've seen them around in the market for years. And I've reached out to like one recently, and he his response was, Hey, I just got done listening to episode number 20. It was incredible. I'm about in uh, you know, 30 minutes into episode 21. Now, I had no idea this guy knew I existed. And he was just like, I'd love to be on the podcast. And I'm like, and this guy owns a ton of property, he knows all kinds of people, he's been investing for years. And so just the fact that like he was listening, I didn't even know. And then another aspect of this is do not, I think people say this, and and and you your ego can get caught up on this, is like, how many likes, how many followers, etc. I think the the the podcast page on Instagram has maybe like a hundred followers. I don't know, I don't I don't even look, but it's probably like a hundred, hundred and fifty followers. It's got close to 20,000 views in the past 30 days. So, like that many people have seen the podcast in some way, shape, or form in the past 30 days. And without the podcast and without posting content, like none of that would have happened. And so we are seeing like we're getting a lot more messages now. We're seeing a lot more things. People are saying, oh, is that the guy with the pocket, or is that the company with the podcast? Um, and so yeah, it's definitely, I think it's gonna increase the word of mouth flywheel on top of what uh the it's gonna supplement what the BDMs are doing. And then we've also hired a marketing team. We now have two RTMs and one in-person marketing person who just started to increase content and social media presence and uh all the other things.
00:55:16 · Tony Cline
[00:55:16] S0: So Well, I love I love what you're doing. I think it's it's really smart to be looking forward of how you can continue to contribute to the business, but without being in the day-to-day, I think as going back to our earlier part of the conversation, a lot of business owners feel like I've got to be in the the fire to feel like I'm making a difference. And and you are you are showing, you are a living example of what happens to the business when you step outside of being the chief firefighter and you start thinking bigger and having a bigger vision and creating a bigger and better team. And uh so with that, one of the things that that you and I didn't get a chance to talk about, and I'd love to have you back on. I'd love to have you come back and talk about your your background with your team building. I know you mentioned in the in the show notes about running an ultra. You know, I've got to talk to you about that at some point because uh that that mindset that people go through, the things that you learn, not just when you're running those ultras, but when you're training for them, it just creates this mindset of I I actually can accomplish more than I thought I could. And the the more I search for my limits, the harder they are to find because I just realized the closer I get to those limits, the farther they're pushed out because I'm able to accomplish so much more than I previously thought.
00:56:36 · Stephen Glover, Tony Cline
[00:56:36] S1: Yeah, absolutely. And I think that was a benefit early on in business when you have to outwork it. Um I didn't know anything about property management, so I was forced to hire smart people, but I knew I could work really hard, so it was easy for me to outwork it because it was not, it was easier than running an ultra. It was easier than being cold and wet for days at a time. Um, and so that work was easier and I didn't know anything, so I could hire people smarter than me. So I think it was a I think that part was luck falling into that sort of situation and being able to build from there. I had no option but to hire and and uh and definitely knew hard work ahead of time. [00:57:12] S0: Well, Stephen, this has been this time has gone by so fast for me. You you've been a great guest. I I uh again I invite you back on for us to continue the conversation at another time. But I want to give you uh space if somebody wants to reach out to you or if they know somebody that would be a great guest on your podcast or they just want to pick your brain. What's the best way for for people to get a hold of you? [00:57:33] S1: I think probably um like you can find me on LinkedIn pretty easily. Um LinkedIn, social media. I think I check LinkedIn pretty pretty frequently. I would say that's probably the best place. Connect with me there, um, and then we can just start a conversation.
00:57:33 · Stephen Glover, Tony Cline
[00:57:33] S1: I think probably um like you can find me on LinkedIn pretty easily. Um LinkedIn, social media. I think I check LinkedIn pretty pretty frequently. I would say that's probably the best place. Connect with me there, um, and then we can just start a conversation. [00:57:48] S0: Very good. All right, Stephen, thanks for uh being on the show. Thanks for having me. Thanks for tuning in to the Property Management Success Podcast. We'll be back with another value packed episode to help you level up your property management game. If you've got something valuable out of today's episode, please share it with a friend or colleague. And don't forget to subscribe and leave a review so you never miss out on future insights and strategies and tactics. Until next time, here's the your success.