00:23:26 · Ben Cera
It's really hard to keep things simple, and I think that's gonna be a big challenge as I make Polsia more and more capable, and I introduce like, you know, you could hire a human, or you can like, it's sort of like a bank account, or like maybe you have like multiple companies running at the same time. How do you keep the UI simple? How do you keep it... And actually maybe, what can I remove today? Like what if like instead of just Twitter, it's like Instagram, TikTok, LinkedIn, whatever, and you can manage all those channels for your company. How do you keep it simple without adding, like, you know, a ton of of data on the dashboard? So it's sort of like a design challenge that's also kinda cool.
00:24:07 · Guillaume Moubeche
[00:24:07] S1: Nice. And and I think like what you did extremely well is like, you started, you know, like when you say I'm focusing on the customers, your your... Though your whole company is based on, you know, like human flaws, I would say, which is everyone's lazy. Like, by essence, you know, like people don't want to do more. Like, people, you know, want to do as little as possible to get the best results possible. And that's why, you know, like, all the get rich quick money scheme works so well online because it's like, hey, like if you do x y z, you're gonna you're gonna get 10 k per month, etcetera. What's nice, I think, with your positioning from what I could see online is like, you're saying this is not... You're gonna get rich quick. However, it's more about you're not gonna do too much, but you're gonna build something, which which I think is a is an interesting positioning. And you mentioned that you're, like, really data driven and you check everything. So I just wanna go back, like, little on the the fact that Polsia is basically, like, the the back end of any business. You can give him, a credit card to go on Meta Ads, etcetera so far because you're generating like 6,000,000, I think, in run rate as we speak, but you're growing like crazy. I think it's like 30% week on week or something like that. So 100,000,000 is coming soon or I hope. The question is like based on all those ads you're launching from different customers, like how often are you actually profitable? Meaning that everything you've built is generating more money than what you're spending. Is it something you check or...
00:25:52 · Ben Cera, Guillaume Moubeche
[00:25:52] S0: Are you talking about Polsia, the business Polsia or like customers? [00:25:56] S1: Customers in general from that, you know, all the businesses that Polsia generated essentially can yeah. Leverage
00:26:05 · Ben Cera
[00:26:05] S0: Yeah. Yeah. So, I mean, I think profitability in any business is tricky from the get go. I think that like running ads is, there's two ways to run ads, right? There is in the initial phases of product, it's a very good tool because it's getting you beta testers, right? So you can actually test real responses from real humans to real workflows, and that's what Meta is so useful for, and I encourage entrepreneurs to use Meta Ads first, just as a way to get some customers to the funnel, and learn from them, and ask them questions, and, you know, when I started Polsia, I... Before I launched, I had just a landing page, and like a... And dropped your email and a survey, and a typed typed form survey, which was bunch of questions about would you want something autonomous, how autonomous, how much would you spend, and honestly, the response was so good that I was like, okay, think people want this. Right? But I think making a profitable business, it depends what you mean, right? Is it a profitable unit economic? That should be pretty easy once a product actually has a high margin, because there's no overhead, right? So your overhead is so low that as long as whatever you're offering doesn't have high AI cost or whatever, right, it's a high margin product, it should be profitable over time. The challenge is all the upfront cost that comes from it, because Polsia uses top AI models. They're expensive. People spend a lot of time by extra tasks to like get the product running faster. There's API costs that come into play that like pass through one or another through the membership onto the different ways that people spend on the platform, and I think that to recoup all that investment, you need to first get product market fit, meaning start having a product that works, and then start using ads or other ways to find customers and like have a healthy economy. So since most businesses are... It's so early, right, most businesses got created in the past two, three weeks, saying that a business is actually profitable would be like, you know, because it's actually hard to actually even get one customer. Right? Most companies on platform don't have a customer because people are still just building it, and it's hard to get a customer. Like, I don't know. Like, I built a lot of cars that never had customers. Customers. Right?
00:28:26 · Ben Cera
I mean, paying customers because it's easy to get a free customer, but like a paying customer is hard. I think that like... But that that that's the goal of Polsia to get better and better at getting to revenue faster, but like, again, it's not a get rich quick scheme. It's not like, you know, click a button and then it pumps or it dumps, right? It's a real business, and real business, it takes time and it takes investment, and of course AI makes it so much easier and cost efficient, but it's still hard. In terms of like how I also think about ways to make it more profitable, faster for users, is going after folks that already have influence. If you think about quote unquote influencers or creators, right, and there's like people with a thousand followers, 500 followers, to 10,000, to millions. And I'm actually thinking more about the lower hand, people who have like a thousand, 2,000, 5,000. Because those folks, they need to monetize. They have a captive audience that... And actually the smaller the more niche, usually. And so they understand something niche about users, and usually they have a perspective on the world that like is gonna be more unique, and I don't think like you need to reinvent goods and services. Right? It's like everyone sells the same thing more or less, right, in different version. And so I think that those folks, since they already have an audience, if they build something like Polsia that just manages their business and their idea, they can sell it very easily because they can just promote it to their thousand followers, and if they have like 10 people buying something at like $50 a month, that's already meaningful revenue for them, right? And the AI just manages support, manages refunds, manages the bugs, manages, right, building it. And I think... So I'm thinking through ways to maybe, you know, maybe you go to Polsia and you connect your Instagram or TikTok or Twitter or whatever it is, and if you have more than like, I don't know, 5,000 followers, you get the product for free. So you don't even pay for the base subscription because I'm like, you most probably, if you market it, will get customers, which means the product will work, and like, you know, obviously we take a cut of like economic outcomes, so we take a cut of revenue, which I think is fair for the customer.
00:30:45 · Ben Cera, Guillaume Moubeche
And so those would be ways to make it profitable much faster, because I benefit from having success stories on the platform, and actually success stories will come from, I think, so much more rapidly from people who just have already an audience to sell to. [00:31:02] S1: And have you ever thought of, you know, like, you take your home markets, you want to focus on influencers, so you split them like by category, and you say like, for example, I'm gonna take like all the fitness influencers. I know that whatever they're selling in general, it's like, I don't know, like fitness courses or whatever. And you build a platform that's like a white label for them and you essentially like do the outreach for them and Polsia had in the background already prepared the software. That way they just have to click a link and you do this like a per vertical. So if someone is selling, I don't know, like a a course on something else, you build an app for them and and you you try like segmenting like this. It something you're doing for your customer acquisition or...