00:19:23 · Ben Cera
If it fails, it fails, like, Like, let's just build something fun. And so that's where like, I was like, you know what? What's the crazy thing I could build? Like, literally the end state. AI controls the whole company. Because in shit, I was like, oh, maybe we should do it so that people have control. I have to approve what the AI does. Or maybe you connect your own accounts because, you know, people already have projects. And I was like, no, that's boring. Naked, fully autonomous, doesn't ask questions, just acts. Even if people freak out, like, whatever. Like, that's that's what... That's the... That's... Because that's the end state. Like, AI being being, like, completely conscious and doing actions based on whatever they optimized for. Right? So that's one part. The second part is it was actually inspired by a video game called Universal Paperclips that looks a little bit like Polsia. So that was a sort of like a homage to that game. That game, you play an AI that is optimized to build as many paper clips as possible. And you start the game, you have a little paper clip factory, and then like little by little, the AI gets more and more sophisticated in building those paper clips more efficiently, more cost efficiently, so you can start increasing prices. Then it creates, like, marketing techniques to get people to want to buy more paper clips. Then it... And long story short, ends up, like, killing humanity because it's in the way of building more paperclips, and then starts harvesting all of Earth to build more paperclips, and then goes to other planets to... And then starts sort of essentially fighting every every civilization... Every other civilization into winning so that it can cover the earth... The universe with paper clips. And so that game is crazy, and it's actually a very... It was built like
00:21:10 · Guillaume Moubeche
[00:21:10] S1: maybe twenty seven twenty eighteen.
00:21:14 · Ben Cera
[00:21:14] S0: But playing that game, it was so fun because you click on buttons, so it's the same UI with like little buttons, and as you click buttons, the AI just creates a bigger and bigger business. And I was like, that should be... I should build Universal Paperclips in real life. Right? So that's so that's where it came from, but but you you got it right. Right? It's like... It looks like a video game, and it's simplistic by choice because the idea is beyond like the weird design, like the fact that it's a reference that I like, and I'm like, I don't care what think. It's also like, if you think about the most popular products, I mean, not all of them, but like a lot of the most popular products, like Wikipedia, Craigslist, Amazon, they all sort of look like shit, quote unquote. They're all super simplistic and sort of like because that's what makes them mass market. And so as I was building Polsia, I'm like, black and white people can understand. Times New Roman is a font people understand, like, yes, I do, because it's like a very common font. So yes, I could use like a fancier font or more futuristic, but I'm like, no, it's like, that's what... Like, my dad was 91, like, he uses his policy. Also, what's the channel? You know, like, OpenClaw, it's like, you... Telegram, or like, what's up? And I'm like, no, email. Email is the most universal, like, sort of way to communicate, like, everyone knows. And so making those choices that are like anti... That are like, sort of keeping things more and more simple was first a product decision, second, like, sort of like a way to... I don't know. It's like a retro a retro simple vibe. Right? And always thinking about the customer, and also being very data driven in, the way I developed it, and it's interesting, because now I've been working with an agency of ex Uber friends helped me on product design and stuff, and they were trying to redesign it, and I was like, dude, the conversion is so good, so why change? Mean, I'm down to try to redesign it, but like, don't break something that works, right? So like, anything we do is to improve conversion, improve comprehension, and improve, right, simplicity. And I think simplicity is the hardest thing to achieve, right, because it's so easy to add features.
00:23:26 · Ben Cera
It's really hard to keep things simple, and I think that's gonna be a big challenge as I make Polsia more and more capable, and I introduce like, you know, you could hire a human, or you can like, it's sort of like a bank account, or like maybe you have like multiple companies running at the same time. How do you keep the UI simple? How do you keep it... And actually maybe, what can I remove today? Like what if like instead of just Twitter, it's like Instagram, TikTok, LinkedIn, whatever, and you can manage all those channels for your company. How do you keep it simple without adding, like, you know, a ton of of data on the dashboard? So it's sort of like a design challenge that's also kinda cool.
00:24:07 · Guillaume Moubeche
[00:24:07] S1: Nice. And and I think like what you did extremely well is like, you started, you know, like when you say I'm focusing on the customers, your your... Though your whole company is based on, you know, like human flaws, I would say, which is everyone's lazy. Like, by essence, you know, like people don't want to do more. Like, people, you know, want to do as little as possible to get the best results possible. And that's why, you know, like, all the get rich quick money scheme works so well online because it's like, hey, like if you do x y z, you're gonna you're gonna get 10 k per month, etcetera. What's nice, I think, with your positioning from what I could see online is like, you're saying this is not... You're gonna get rich quick. However, it's more about you're not gonna do too much, but you're gonna build something, which which I think is a is an interesting positioning. And you mentioned that you're, like, really data driven and you check everything. So I just wanna go back, like, little on the the fact that Polsia is basically, like, the the back end of any business. You can give him, a credit card to go on Meta Ads, etcetera so far because you're generating like 6,000,000, I think, in run rate as we speak, but you're growing like crazy. I think it's like 30% week on week or something like that. So 100,000,000 is coming soon or I hope. The question is like based on all those ads you're launching from different customers, like how often are you actually profitable? Meaning that everything you've built is generating more money than what you're spending. Is it something you check or...
00:25:52 · Ben Cera, Guillaume Moubeche
[00:25:52] S0: Are you talking about Polsia, the business Polsia or like customers? [00:25:56] S1: Customers in general from that, you know, all the businesses that Polsia generated essentially can yeah. Leverage