Scaling Europe
00:04:14 · Sebastian Johnson, Nicolas Sharp
[00:04:14] S0: So do you see yourself moving away? Is that no longer a software tool? Is it now something much deeper and broader? And is that going to be true for, do you think, the next generation of what we would have called software tools before? [00:04:25] S1: Yeah, I think there's going be a real blurring of the lines because the scale that these systems need to run at operate at now is just absolutely massive. And one of the big things we're also announcing today is a massive increase in the amount of data that Attio can handle. So we have customers today that have tens of millions of records of any one object type. We're upping the limits on the amount of records that our customers can store, another order of magnitude. And we are also massively expanding the types of data that Attio can store. So we're now starting to allow our customers to ingest event data as well. So you don't just get... You've always had an Attio, you've always had kind of email and calendar and calls and all this kind of stuff, but you can now start putting in third party and external event data too. So things like website visits and stuff like that. And of course, to make all of this work really well, we've had to add... We'll get a bit technical here, but you've had to add a concept called interfaces, which allows you to sort of bundle similar types of events together so that you can report across all of these things really easily. But the line between infrastructure and software is essentially, you know, we we see it as completely eroding.
00:05:52 · Sebastian Johnson, Nicolas Sharp
[00:05:52] S0: And what does this mean for the business model? I guess because I saw recently post on LinkedIn that you signed an 8 figure compute deal. As you have more agents doing more and more work, it's expensive, right? What does that mean for the way that you think about capitalizing your business? [00:06:05] S1: Yeah, it is, but we're also, we're growing extremely well. Our customer base is growing phenomenally well. Revenue has been growing phenomenally well as well. And so, we're in a very, very good spot. And actually we think that this is pretty exciting because far from being sort of the end of software, we think this is going to be a complete explosion in the utility of these systems. And we think that we are essentially going to get all of these new software users in the form of agents. And so our market will just continue to grow as these get further adopted. So we're pretty bullish. [00:06:48] S0: Yeah, I love it. It's like you can almost see it in your mind that type of work humans can do on software is so limited compared to
00:06:48 · Sebastian Johnson, Nicolas Sharp
[00:06:48] S0: Yeah, I love it. It's like you can almost see it in your mind that type of work humans can do on software is so limited compared to [00:06:56] S1: X number of agents. Sorry, I was going to just add, I think you're completely right there. But if you think about how limited the throughput of these systems was previously by especially the work that's very, that requires lot of, has a lot of unstructured data or what's historically been unstructured data, very high context work. It was really bottlenecked. And we all know that everyone, you know, there's the old kind of... In in the old world, you would have a calendar event in your diary to update the CRM. And that was something that you might do once a week if your manager put a ton of pressure, you know, put a ton of pressure on you. But now, Attio is being updated just continually in a loop. You know, every little signal that comes in is being... We're running inference on it. We're making updates. We're sending out webhooks. You know, we've got external agents acting in the system. There's just the... There's just orders and orders of magnitude more stuff happening in these systems now.
00:06:56 · Nicolas Sharp, Sebastian Johnson
[00:06:56] S1: X number of agents. Sorry, I was going to just add, I think you're completely right there. But if you think about how limited the throughput of these systems was previously by especially the work that's very, that requires lot of, has a lot of unstructured data or what's historically been unstructured data, very high context work. It was really bottlenecked. And we all know that everyone, you know, there's the old kind of... In in the old world, you would have a calendar event in your diary to update the CRM. And that was something that you might do once a week if your manager put a ton of pressure, you know, put a ton of pressure on you. But now, Attio is being updated just continually in a loop. You know, every little signal that comes in is being... We're running inference on it. We're making updates. We're sending out webhooks. You know, we've got external agents acting in the system. There's just the... There's just orders and orders of magnitude more stuff happening in these systems now. [00:07:55] S0: And what does that mean for the traditional go to marketing? You know, I remember for for one of my projects, my first startup, I was I was, like, the sole revenue ops person Yeah. Right, in a small startup. And that was so much of it was, chasing down sales team, filling the CRM. What kind of things or activities are kind of go to market teams now able to do that are not having to do so many of those tasks that can be handed over to agents?
00:08:18 · Nicolas Sharp
[00:08:18] S1: Yeah, mean, is a great question because I think a lot of the first versions of these systems were essentially very skeuomorphic in the philosophy, which was, let's do exactly what we were doing before, but let's make it an agent. So you had this very direct translation. You went from an SDR to an SDR agent. But actually, the idea here isn't just to replace work. That's not what we're trying to do here. We're trying to give a massive amount of leverage. I think that people are always going to be extremely, extremely important in these customer facing roles. It's a fundamental desire that humans have to interact with other humans. And what we're trying to do is give teams leverage so that the work that they do is just a really important work. And it's not all of the busy work of filling in a CRM and doing all of that sort of manual work. Also allowing them to become system architects and build things that just wouldn't be possible because of the constraints of human organization. So let me give you an example of this. You're a company like Attio, let's say, or we could take any of our other customers like Mark or Granola or Modal, etcetera. But you have thousands of sign ups a day. Now, it wouldn't make sense to have every single one of those signups go to a person to go and do a bunch of research, to go and work out whether it's a good fit for the company, whether it's growth potential, etcetera. So you might not do that, Or you might rely on some very narrow data set to look for certain signals. But what you can now do is actually say, no, a new agent abundant mindset. Let's go and do a bunch of work for every single customer that signs up, and let's give them an extraordinary experience regardless of their size and free of constraints. And so you'd now go and build agents that went to go and do research on that company, check if it was a good fit, and and all that kind of stuff. And then, of course, at the right time, get them in touch with with someone on your team. But those are sort of things where you're not just replacing human work, you're augmenting it and doing things that just wouldn't have previously made sense.
00:10:42 · Sebastian Johnson
[00:10:42] S0: It's just like a massive enhancement in, I guess, the end user experience. Yeah. And I I wanna talk about what that user experience kind of looks like in the future because you've got... You've you've very intentionally pushed Attio into places like Claude and Notion so that people are sort of interacting with the architecture inside of applications. Yeah. Do you see a future of Attio where it becomes more infrastructure architecture that is embedded in the applications that people use every day? And do you think that's potentially symbolic of all software? Will we just interact with it in other systems?