Scaling Europe
00:18:07 · Nicolas Sharp
[00:18:07] S1: Yeah. I mean, it's hard to separate my experience of building Attio with my experience of living in the city. London is the best city in the world. I love it. I wouldn't want to live anywhere else. And so I'm very happy to be here, to be building from here. I think there is if I try and be sort of very clear eyed about building a company here, I think there are some really, really big advantages. From a talent perspective, it's an amazing, amazing place. It's just a huge amount of very, very talented people, both who are living here already or very keen to move here. And so I think there's a great opportunity from talent. It's a truly global city. And I think that's another massive advantage. We are quite literally at the central time zone for the world, and it's very easy to run truly global company from here. And that's what Attio has always wanted to be from day one. We haven't wanted to win The UK CRM market or The US CRM market. We've wanted to win across the world. And I think that it's given us advantage in that regard. I think the other thing that's happened is, and the thing that I think is most important, is that there is now a lot of belief that it can be done. And so much of building startups is about belief. Because wherever you are in the world, it's going to be difficult. Wherever you are in the world, you're going to have days where it feels like it's all falling apart or it's not possible or whatever. I think that in the past, there's been a lot of negativity and a lot of doubt about whether it could be done. And so as soon as things start to feel tough, people instantly say, Oh, it's because I'm here. I just don't think that's the case. And I think that we're starting to see now that it's actually really not the case. There's some amazing, amazing, amazing companies being built from here and the ambition levels have entirely changed. We have people like you who are now amazing champions for the ecosystem starting to create some good vibes. So I'm very bullish.
00:20:19 · Sebastian Johnson, Nicolas Sharp
[00:20:19] S0: Couldn't agree more. We absolutely love it. You and the team are doing a phenomenal job flying the flag. But look, Nick, thank you so much for joining me. [00:20:25] S1: Congrats [00:20:25] S0: We'll on the catch up again soon. [00:20:27] S1: Yeah. Thanks, Ed. Chat soon.